The Movidiam Podcast

This week on the Movidiam Creative Leader's Podcast, George Olver talks to James 'Razz' Razzall, president of advertising at Framestore, the world-renound producer of VFX content. Razz gives George his unique insights into his creative process.

Today on the Movidiam Creative Leader's Podcast, George talks to Andy Nathan, Founder and CEO of the Fortnight Collective, about his unique model, and how its working in this difficult and uncertain time. 

This week on the Movidiam Creative Leaders Podcast, George Olver talks to Ryan Goodman - the brilliant freelance director. 

This week, on the Movidiam Creative Leaders Podcast, we’re delighted to welcome Jessica Ringshall, Managing Director at BCMA (Branded Content Marketing Association). 

Jessica began her wide-ranging career in TV production, and made the move into branded content with a trademark passion for telling stories. For her, it was about making content more effective during the digital revolution, moving from simply carving up TV ads for new platforms, to creating bespoke fit-for-purpose content. 

Listen to the full episode of the Movidiam Creative Leaders Podcast now, on soundcloud, spotify, apple, youtube, and more.

Today on the Movidiam Creative Leaders Podcast we’re delighted to welcome Alex Cooper. Alex came to his creative career through being in a more non-creative career — as an account manager and then account director for M&C Saachi, while working on other creative exploits on the side. Eventually, he moved into his creative work more directly, first with creative content agency The Wagon, and then into directing full time. Now, he plays many roles, in order to create diverse and interesting content, something that wasn’t exactly possible in the rigid agency model. He sees comedy as the linchpin of good content, and a way for brands to communicate with consumers more effectively, and on a human level. It is a way to get a reaction out of consumers, rather than just dictate impressions. Such is the power of comedy.

Yeah…Stink Studios opened…London ten years ago, originally as a digital production company, so working a lot with brands and advertising agencies to develop mostly web-based experiences and a lot of the time we were using sort of emerging technology in an interesting way to bring ideas to life. So we're a fairly small team. We're about 120 people, I think, globally now and the team is made up of creatives and strategists, developers, producers, motion, VFX people, film directors. We have a real expertise in how ideas are actually brought to life, which is why we call ourselves a studio and not an agency. There’s a real focus on bringing the creativity and execution together.

The current media landscape is in huge flux. The agency landscape is changing. Production is changing. There's a lot of change, and obviously it's computers and the internet and connectivity that has caused this last decade of very fast change but things seem to be getting quicker all the time.

Today I'm delighted to welcome Haz Dulull, a visual effects artist that you probably all know. We’ll be talking about his remarkable journey and successes. Haz, welcome to the Movidiam podcast.

It's a whole industry, which is absolutely fantastic to see, very much the UK, Europe, Asia is a big market. US is a massive market. I mean...(there were)...different opportunities obviously in America...marketing procurement is very much about scale and very much about pushing the boat, trying to be more strategic. I'm really getting involved with our key stakeholders across all the marketing categories of which there (are) many. We were responsible for 16 or 17 categories - advertising, media production, print, PR, market research, digital, E-commerce. So...it's the forefront of what companies are really starting to focus and is really how we're managing our marketing spend and what the return on investment. So I think procurement is the place to be these days.

Sure. We're a large food and beverage company, in fact, the largest in the world. Worldwide revenue's pretty close to 100 billion Swiss francs. Operating all over the world in 190 plus markets, and in many product categories. From pets food, to coffee, to confectionary, to Health Science. So that's a bit about us. We've been around as a company for 153 years now. Yeah, that's Nestle in a nutshell.