The Movidiam Podcast

GO: Hello and welcome to the Movidiam Creative Leaders Podcast. Today, I'm delighted to welcome Xanthe Wells, who is the Senior Director, Global ECD Devices and Services at Google.

XW: Thank you. Nice to be here.

GO: What was your personal journey, Xanthe, to Google? You've been at TBWA\Chiat\Day and in the agency space as well. What first got you going and inspired? How did you discover there was an opportunity for you in your career in the creative space?

Talking IGTV and much more...

We were delighted to host VaynerMedia CPO, Arron Kovan, who provided a fascinating insight into to how our industry is changing, what the future might look like, and the unique way in which their company operates.

We were very excited to speak to Co-Founder and Managing Partner of 21st Century Brand, Neil Barrie, about his career trajectory from rockstar to industry authority and the four pillars on which brands should build to achieve influence and scale in the twenty-first century. 

It was with great pleasure that we welcomed Fernando Machado, CMO of Burger King, to the Movidiam podcast. Burger King has been showered in Client of the Year awards and, in this episode, Fernando reveals to us the secret to their huge success and the remarkable ethos and culture with which they drive their brand.  Taking risks and backing your agencies as partners - 'we are in the same boat'.  

We were very excited to welcome Chief Product Officer at Adobe, author of The Messy Middle and entrepreneur, Scott Belsky, onto the Movidiam Creative Leaders podcast. He describes to use the responsibility tools like Adobe and Behance have in the changing world of advertising and marketing; perhaps responsible for the increased advertising across social media platforms, which Belsky sees as medium in and of themselves rather than delivery channels, we discuss how these creative tools adapt to and affect marketing today. 

I had an incredible experience over 20 years at Nike and I got to do a lot of different experiences. I started in sports marketing signing athletes for the Nagano Olympics and serving athletes, which gave me a true understanding of the consumer Nike was trying to serve, which was elite athletes. I then went into product, to develop products for elite and everyday athletes, which was a great experience around how you bring a concept into a physical product that a consumer will use.

Michael Houston, Worldwide CEO of Grey Group. He shares with us the trajectory of his formidable career, the values that Grey operates under, his insights for the future. 

Sir John Hegarty, creative founder of global advertising agency BBH, is the latest guest on Movidiam Creative Leaders Podcast. He debates with us about what he sees as industry misconceptions - the importance of data, the failings of incorporated agencies, the potential threat of AI - and reveals his predictions for the future at the launch of his new venture, The Garage.

Karmarama's Ben Bilboul is excited to talk to Movidiam Creative Leader's Podcast about the changes management consultancy and accountancy firms are making to the world of advertising. He provides insights about his firm's relationship with Accenture Interactive and what it might say for the future of our industry in general.

Gary Turner, the co-founder and managing director of 'Beautiful Business Software' provider, Xero UK. He speaks to us about the importance of quality of delivery and how to gain customers' trust when starting a new business: 'there's nowhere for bad businesses to hide anymore'.