Estimote’s Jakub Krzych is CEO & Co-Founder of the most visible of the Bluetooth Beacon makers. He discusses the use cases that are driving the market forward, their newest products enabling direct control of appliances, the latest announcements from Google and offers free Physical Web T-Shirts to our listeners.

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We talk to one of the leaders in indoor location technology using Bluetooth Beacons, Pointr Labs' COO Chris Charles about what people are using indoor aps for, why venues are investing into indoor mapping, the level of accuracy achievable, what deployment involves, the relevance of what Google is doing with its new standards, examples of customers and the future of the industry.

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