The Mujerón Podcast

What would your life look like if you locked in for the next six months?

In this episode, I'm getting real about what it means to truly lock in, not by working endless hours, but by being intentional about your energy, your priorities, and the life you actually want to build.

After returning from the Fundadoras Circle Dinner in Phoenix and navigating new motherhood, I share the honest, vulnerable journey of hitting capacity, letting go of what no longer serves me, and stepping into the next version of myself.

If you're a Latina founder who's been playing small or carrying way too much, this episode is your sign to take up space, fully and unapologetically.

3 Action Steps to Lock In for the Next Six Months:

Acknowledge Your Capacity 8:35 — Get honest about what you're carrying. If you're at capacity, say it out loud. Let go of what's not truly yours to carry so you can focus on what fulfills you.

Use my GAME Framework 17:44 — Start your day with Gratitude, build an Action plan, practice Mindfulness (journaling, meditating), and Exercise/move your body. This daily framework creates clarity and helps you connect with yourself every single day.

Invest in Yourself 19:19 — Get into rooms, programs, and communities that will stretch and elevate you. Whether it's a coach, a mastermind, or an event, investing in yourself is what fast-tracks your next level.

Ready to lock in? If you're a Latina founder ready to expand your visibility, purpose, and impact, I'm personally inviting you to the Fundadoras Circle Mastermind.

We kick off June 11th, and together we'll do the real work: breaking generational cycles, building something bigger than ourselves, and stepping into the next level — together.

Schedule a call with me to learn more and claim your spot.

Amiga, if you’re feeling the heaviness right now, I feel you.

This is my first episode back from maternity leave, and I could not come back without acknowledging what we are collectively experiencing. With everything happening around ICE and the way our immigrant communities are being targeted, this moment feels deeply personal, especially for those of us who are first-gen and daughters of immigrants.

This isn’t just politics. This is trauma resurfacing. This is fear we grew up with showing up again in real time.

In this episode, I’m holding space for the emotions many of us are feeling fear, sadness, anger, helplessness, and I’m also sharing simple, intentional ways we can activate, resist, and take up space as Latina leaders right now.

Why what’s happening is retraumatizing for so many first-gen Latinas

How growing up as daughters of immigrants shaped our fear, resilience, and leadership

Why silence is often rooted in privilege and why some people don’t have the option to speak

How to show up with intention instead of pressure or performative activism

Why becoming the best version of ourselves is a powerful form of resistance

Stories humanize what systems try to dehumanize.

Take action:

Share how your parents’ sacrifices shaped your life

Highlight what your family has built, contributed, and overcome

Center pride, resilience, and legacy, not just survival

This isn’t about exposing anyone, it’s about reclaiming the narrative.

Your experience matters, not just your parents’.

Take action:

Talk about what it meant to grow up between two cultures

Share how being first-gen shaped your ambition, work ethic, and leadership

Name the complexity of never feeling “enough” of either identity—and still persevering

Your story helps others feel seen and helps shift public perception.

Our communities are scared and that fear is valid.

Take action:

Share trusted organizations that offer legal aid, support, or advocacy

Be mindful of how you share resources (some fear being tracked)

Share resources for both:

Those directly impacted

First-gens and allies who can take action (donating, volunteering, voting, organizing)

Not everyone can speak but you can help amplify support.

Visibility can be powerful when done with care.

Take action:

Share how you are getting involved (volunteering, donating, organizing, supporting)

Show alternatives to protesting because activism doesn’t look one way

Normalize participation in ways that are accessible, safe, and sustainable

Representation matters even in action.

Becoming the best version of yourself.

Resistance also looks like:

Taking care of your physical and mental health.

Getting your finances in order and building wealth.

Starting the business you’ve been putting off.

Becoming consistent with your goals.

Sharing your thought leadership boldly.

Creating a head start for the next generation.

Your success, health, and growth are acts of resistance in a system that was never built for us to thrive.

Gracias Amiga y vamos a lograrlo juntas!

In today’s episode, I’m pulling back the curtain to share a major life update I shockingly haven’t talked about on the podcast yet — I’m expecting baby #2! Yes, I'm going to be a mama of two, and it's a girl! 💕

This transition has brought unexpected challenges, emotional mindset shifts, and a new level of intentionality to how I show up in business, motherhood, and life. If you’re also juggling multiple roles or seasons of change, this episode is for you.

Inside, I talk about:

The emotional rollercoaster of my first trimester

Why my podcast took a pause (and what’s coming next)

How I’m navigating priorities with limited capacity

The three things that are keeping me grounded and focused during this season

This is your reminder that it's okay to shift, slow down, and make room for grace—especially when you're building big dreams and growing a baby (or a vision).

🎧 Tune in now and let me know what resonates with you most.

Work with me inside Private Coaching! I am currently taking on 2 incredible mujeres before Maternity Leave. In just 12 weeks we will gain clarity on your vision, make a confidence plan so you can show up as the mujeron of your dreams and connect you with an incredible community of amigas. 

Schedule a clarity call with me here.

In this powerful episode, Sonia sits down with Cindy Dita—a dynamic mama, nonprofit leader, tech professional, and passionate advocate for the Latinx community in Chicago. From a cancer diagnosis at 22 to leading in both corporate and community spaces, Cindy shares how she's rewriting the narrative for what Latina leadership can look like.

Together, they discuss systems for running your home like a business, building deeper communication with your partner, raising self-aware teens, and using technology as a support tool—not a stressor. If you're trying to "do it all" and lead with purpose, this episode is a must-listen.

✨ What You'll Learn in This Episode:

The importance of showing up organically to build authentic connections

Cindy’s journey from aspiring lawyer to paralegal to tech professional and nonprofit leader

Navigating a cancer diagnosis as a young mom—and how it shifted her life trajectory

Why your home is a business (and how to manage it like one)

Systems Cindy uses to make life smoother: Instacart, Greenlight, Rocket Money & digital calendars

Why communication with your partner is the real leadership skill

How to help your kids develop emotional intelligence and financial literacy

Advice for women stepping into their “jefa” era and creating their own lane

The power of not staying quiet and always asking questions

🧰 Tools & Apps Mentioned:

Greenlight App – teaches kids financial literacy through chores & allowance

Instacart – grocery delivery that saves time and money

Rocket Money – subscription & bill tracking app

Google Calendar / Outlook – for organizing personal, family & work life

Responsibility Chart (for toddlers) – for early habit building 

Connect with us!

Follow Cindy: @sindee_licious

Follow Code Your Dreams: @codeyourdreams

Follow Sonia: @thesoniaalejandra

Work with Sonia:

Join the waitlist for Mujeron University!

Apply for Private Coaching

Follow Mujeron Movement: @mujeronmovement

In this heartfelt and unfiltered episode, we dive deep into the emotional layers of friendship, collaboration, and motherhood as ambitious women building purpose-driven lives.

Our guests Priscilla Perez & Patty Tapia open up about:

-The complexities of adult friendships in the entrepreneurial space

- How to set boundaries while still being a supportive amiga

-Navigating connections where it’s unclear if it’s friendship, mentorship, or a business opportunity

-Why reciprocity matters in both personal and professional relationships

-Real-life motherhood: balancing presence with purpose and the myth of “doing it all”

-Why some friendships are seasonal — and that’s okay

We also get vulnerable about the guilt and grace required when juggling parenting, purpose, and partnerships. Whether you're building a brand, a community, or a family — this one is for the woman doing her best in all the hats she wears.

🎧 Tune in if you’ve ever struggled with boundaries, felt misunderstood in friendships, or wondered how to show up as your full self while building something meaningful.

Connect with us:

Follow Patty on IG- @allnattypatty

Follow Priscilla on IG- @priscillaperezzz

Follow Sonia on IG- @thesoniaalejandra

Follow Mujeron Movement on IG- @mujeronmovement

Work with Sonia:

Join the waitlist for Mujeron University

Apply for Private Coaching

Join the waitlist for the Mujeron Movement Event 2025

In this episode I break down the steps you can take to start monetizing your personal brand.

I talk about:

-The ways you can monetize it

-How to embrace your new Identity.

-Two key steps that will help you get out there

-And the secret sauce that will help you in the long run.

When: April 3rd at 5:30pm
Where: Via Zoom

THIS IS FOR YOU IF...
* You’re killing it in your career but you know you are meant for something bigger.
* You want to create impact in your community while creating new revenue streams.
* You are a business owner who is ready to grow their personal brand.
 
 
HERE’S WHAT WE WILL COVER:
* How to build a personal brand.
* How to leverage that brand to create more opportunities.
* How to become known as a leader in your community with your brand.

REGISTER HERE

Can’t wait to see you there amigas! 💕

In this episode I share the 3 things that have always helped me accomplish my goals. Wether I am launching a new project, planning an event or wanting to incorporate an active lifestyle this three-step formula ALWAYS helps me get on track and finish a goal. Let me know in the comments if this helps you too.

P.S. I am hosting a free webinar next month to help you build or grow your Personal Brand! More details here: https://www.mujeron.com/freeworkshop

On this Valentine's Special Episode I invited my husband Evan to come chat with me all about how we have navigated marriage while going after our big goals.

We answered some of your questions and talk about:

-How we juggle the day to day as a team

-How we support each other through overwhelm

-What things help us connect

-And of course, like any other couple we call each other out!

Don't forget you can now watch our show on YT on select episodes here!

Have you ever procrastinated on something for so long it literally wakes you up from your sleep in the middle of the night?

Yeah, me too! In this episode I share about how I overcame the fear of something I was procrastinating on for almost TWO months!

I know how it goes amiga. Reaching the next level in your life and business can be SCARY and no matter what part of the journey you're in fear will always play a part in it.

In this episde I shared:

1. How to lean on your community when fear is paralyzing you.

2. How finding someone to hold you accountable is key to STOP procrastination

3. How messy action is actually the best way for you to overcome fear.

I hope this episode resonated with you! Please share a screeshot on your stories on IG and tag me so I know this was helpful.

Keep on working towards becoming the Mujerón of your dreams!

Ready to go all-in on your goals this year? Work with me inside my private coaching program and let's make it happen. Schedule a call with me to find out more here.