The Musician Monster Podcast: Music Business For Musicians

The Musician Monster Podcast: Music Business For Musicians

By Greg Wilnau: Musician, Musicpreneur, Self MadeBusinessMusicCareers
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The Musician Monster Podcast: Music Business For Musicians episodes

  • MMP024: The Three Paths To Success In The Music Industry
    A little over a year ago I attended a webinar that was hosted by Dave Kusek from the New Artist Model. In that webinar, Dave shared some of the most helpful information I have ever received. When pursuing music, one of the biggest challenges is finding out what to actually do. The options are limitless. That’s why I’m excited about today’s episode. Dave narrows down those infinite options to three, specific paths.
    I can’t wait for you to hear the wisdom Dave brings with him in today’s podcast episode.
    Let’s Rock!
    In this episode, you’ll learn:

    * What the three paths in the music industry are
    * How to decide which path is right for you
    * Why chasing a label is useless…
    * …Unless you have a strategy
    * …Dave shares how to get that strategy (and how to decide if it’s right for you)
    * How to answer big questions about your career – yourself
    * What the “Sharing Economy” is and why it’s important
    * How to narrow your focus when pursuing your path in music

    Useful links:

    * New Artist Model (Dave’s website)
    * Berklee Online (Dave is the co-founder)
    * The Future of Music (Dave’s book)

    Right-click HERE and “save-as” to download this episode to your desktop
    Thanks for Listening!
    Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!
    If you enjoyed this episode, please share it using the social media buttons at the bottom of the post.
    Also, please leave an honest review for The Musician Monster Podcast on iTunes. Ratings and reviews are extremely helpful and always appreciated!
    And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.
    A very special thank-you to Dave Kusek for joining me this week.
    Until next time: Rock on and prosper!
    Is there a musician or music industry figure that you’d like us to interview? Send an email to [email protected] or a tweet to @musicianmonster — including the name and contact info (if you have it) of the person you’d like to have interviewed. 
    24 min
  • MMP024: The Three Paths To Success In The Music Industry
    A little over a year ago I attended a webinar that was hosted by Dave Kusek from the New Artist Model. In that webinar, Dave shared some of the most helpful information I have ever received. When pursuing music, one of the biggest challenges is finding out what to actually do. The options are limitless. That’s why I’m excited about today’s episode. Dave narrows down those infinite options to three, specific paths.
    I can’t wait for you to hear the wisdom Dave brings with him in today’s podcast episode.
    Let’s Rock!
    In this episode, you’ll learn:

    * What the three paths in the music industry are
    * How to decide which path is right for you
    * Why chasing a label is useless…
    * …Unless you have a strategy
    * …Dave shares how to get that strategy (and how to decide if it’s right for you)
    * How to answer big questions about your career – yourself
    * What the “Sharing Economy” is and why it’s important
    * How to narrow your focus when pursuing your path in music

    Useful links:

    * New Artist Model (Dave’s website)
    * Berklee Online (Dave is the co-founder)
    * The Future of Music (Dave’s book)

    Right-click HERE and “save-as” to download this episode to your desktop
    Thanks for Listening!
    Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!
    If you enjoyed this episode, please share it using the social media buttons at the bottom of the post.
    Also, please leave an honest review for The Musician Monster Podcast on iTunes. Ratings and reviews are extremely helpful and always appreciated!
    And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.
    A very special thank-you to Dave Kusek for joining me this week.
    Until next time: Rock on and prosper!
    Is there a musician or music industry figure that you’d like us to interview? Send an email to [email protected] or a tweet to @musicianmonster — including the name and contact info (if you have it) of the person you’d like to have interviewed. 
    24 min
  • MMP023: Write Better Music – Getting Comfortable With (Brutally Honest) Feedback – Audiokite
    This episode is part of a series I’m doing to give you an over the shoulder view of how to earn income from original music step by step. All the info is taken directly from what I experience while doing it for myself. If you want a quick intro to each step, click here to read the overview article where I explain everything.
    Today’s guest is Alex Mitchell. He’s a musician, and his first gig was for 9 people (he was one of those people). Alex knows that the hardest thing to do as an artist today is to find an audience. That’s why he co-founded Audiokite Research. He wanted to know if it was truly possible to grow an audience from the ground up.
    This is a great follow-up to our last episode, MMP022, when James Taylor came on the show to talk about music marketing. Personally, I don’t think it’s a good idea to market music until research has been done. There are too many variables. You’re guessing, hoping your music will get heard. That’s not good. And that’s why I’m excited about today’s episode because Alex explains a proven way to write better songs that will have you marketing your music like a pro.
    Let’s Rock.
    In this episode, you’ll learn:

    * What an “ideal fan” is and how to find them
    * What an “anti-fan” is and how to avoid them
    * Why you must have a “thick skin” and how to develop one
    * How to tell people that you have what they’re looking for
    * Brutally honest feedback – why it’s important, and how to handle it
    * How the owner of Audio Kite uses Audio Kite
    * Ways to get the best feedback when using Audio Kite
    * What a “listener attention graph” is and why it’s important

    Useful links:
    [popup_trigger id=”13237″ tag=”span”]*Please CLICK HERE to read an import disclaimer
    [/popup_trigger]

    * Sign up to use Audio Kite for market research
    * Follow AudioKite on Twitter
    * Like AudioKite on Facebook

    Want a free year of Audio Kite “pro”? Send an email to [email protected] with the subject: “Musician Monster” and body text: “Hi Alex, I’m a Musician Monster listener and would like a free year of AudioKite Pro – pretty please.”
    Right-click HERE and “save-as” to download this episode to your desktop
    Thanks for Listening!
    Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!
    If you enjoyed this episode, please share it using the social media buttons at the bottom of the post.
    Also, please leave an honest review for The Musician Monster Podcast on iTunes. Ratings and reviews are extremely helpful and always appreciated!
    And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.
    A very special thank-you to Alex Mitchell for coming on the show to talk about Audio Kite.
    Until next time: Rock on and prosper!
    43 min
  • MMP023: Write Better Music – Getting Comfortable With (Brutally Honest) Feedback – Audiokite
    This episode is part of a series I’m doing to give you an over the shoulder view of how to earn income from original music step by step. All the info is taken directly from what I experience while doing it for myself. If you want a quick intro to each step, click here to read the overview article where I explain everything.
    Today’s guest is Alex Mitchell. He’s a musician, and his first gig was for 9 people (he was one of those people). Alex knows that the hardest thing to do as an artist today is to find an audience. That’s why he co-founded Audiokite Research. He wanted to know if it was truly possible to grow an audience from the ground up.
    This is a great follow-up to our last episode, MMP022, when James Taylor came on the show to talk about music marketing. Personally, I don’t think it’s a good idea to market music until research has been done. There are too many variables. You’re guessing, hoping your music will get heard. That’s not good. And that’s why I’m excited about today’s episode because Alex explains a proven way to write better songs that will have you marketing your music like a pro.
    Let’s Rock.
    In this episode, you’ll learn:

    * What an “ideal fan” is and how to find them
    * What an “anti-fan” is and how to avoid them
    * Why you must have a “thick skin” and how to develop one
    * How to tell people that you have what they’re looking for
    * Brutally honest feedback – why it’s important, and how to handle it
    * How the owner of Audio Kite uses Audio Kite
    * Ways to get the best feedback when using Audio Kite
    * What a “listener attention graph” is and why it’s important

    Useful links:
    [popup_trigger id=”13237″ tag=”span”]*Please CLICK HERE to read an import disclaimer
    [/popup_trigger]

    * Sign up to use Audio Kite for market research
    * Follow AudioKite on Twitter
    * Like AudioKite on Facebook

    Want a free year of Audio Kite “pro”? Send an email to [email protected] with the subject: “Musician Monster” and body text: “Hi Alex, I’m a Musician Monster listener and would like a free year of AudioKite Pro – pretty please.”
    Right-click HERE and “save-as” to download this episode to your desktop
    Thanks for Listening!
    Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!
    If you enjoyed this episode, please share it using the social media buttons at the bottom of the post.
    Also, please leave an honest review for The Musician Monster Podcast on iTunes. Ratings and reviews are extremely helpful and always appreciated!
    And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.
    A very special thank-you to Alex Mitchell for coming on the show to talk about Audio Kite.
    Until next time: Rock on and prosper!
    43 min
  • MMP022: Getting An EDGE In The Music Business
    Today’s guest is an award-winning entrepreneur, musician, and manager of a platinum selling pop band. He’s toured Europe, North America, and the Far East; played on countless TV and radio shows and performed in some of the most renowned music venues in the world.
    His name is James Taylor, and here are a few of the companies, brands and celebrities he’s worked with: Sony Entertainment, Universal, Google, YouTube, Yamaha, BMG, Martin Taylor (Jeff Beck, Stephane Grappelli), Billy Cobham (Miles Davis, Herbie Hancock), Luis Conte (Madonna, Phil Collins), Tony Trischka (Sir Paul McCartney, Steve Martin), John Patitucci (Dream Theater, Liquid Tension Experiment), Bryan Sutton (Dixie Chicks, Taylor Swift), and Nathan East (Michael Jackson, Daft Punk, Stevie Wonder).
    We bow to his glory.
    I can’t wait for you to hear the wisdom James brings with him in today’s podcast episode.
    Let’s Rock!
    In this episode, you’ll learn:

    * The modern musician’s “bundle of rights”
    * How an independent musician “accidentally” made $100k in a single day and how you can too
    * Why creating passive income through music is highly achievable and how you can do it
    * Surprising ways to make money with music – without selling music (Wut???)
    * What a Music Marketing Funnel is and why it’s totally bad ass
    * A painful mistake we musicians make and how to easily avoid it
    * How to use a Music Marketing Funnel to book gigs – passively
    * WTF a Fan Avatar is and why you shouldn’t piss it off

    Useful links:

    * Music Business Institute (Sign up for James’ FREE mini course on Music Marketing)
    * jamestaylor.me (His official site)
    * Twitter (Follow James on Twitter)
    * Facebook (Like his page on Facebook)

    Right-click HERE and “save-as” to download this episode to your desktop
    Thanks for Listening!
    Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!
    If you enjoyed this episode, please share it using the social media buttons at the bottom of the post.
    Also, please leave an honest review for The Musician Monster Podcast on iTunes. Ratings and reviews are extremely helpful and always appreciated!
    And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.
    A very special thank-you to James for joining me this week.
    Until next time: Rock on and prosper!
    Is there a musician or music industry figure that you’d like us to interview? Send an email to [email protected] or a tweet to @musicianmonster — including the name and contact info (if you have it) of the person you’d like to have interviewed. 
    41 min
  • MMP022: Getting An EDGE In The Music Business
    Today’s guest is an award-winning entrepreneur, musician, and manager of a platinum selling pop band. He’s toured Europe, North America, and the Far East; played on countless TV and radio shows and performed in some of the most renowned music venues in the world.
    His name is James Taylor, and here are a few of the companies, brands and celebrities he’s worked with: Sony Entertainment, Universal, Google, YouTube, Yamaha, BMG, Martin Taylor (Jeff Beck, Stephane Grappelli), Billy Cobham (Miles Davis, Herbie Hancock), Luis Conte (Madonna, Phil Collins), Tony Trischka (Sir Paul McCartney, Steve Martin), John Patitucci (Dream Theater, Liquid Tension Experiment), Bryan Sutton (Dixie Chicks, Taylor Swift), and Nathan East (Michael Jackson, Daft Punk, Stevie Wonder).
    We bow to his glory.
    I can’t wait for you to hear the wisdom James brings with him in today’s podcast episode.
    Let’s Rock!
    In this episode, you’ll learn:

    * The modern musician’s “bundle of rights”
    * How an independent musician “accidentally” made $100k in a single day and how you can too
    * Why creating passive income through music is highly achievable and how you can do it
    * Surprising ways to make money with music – without selling music (Wut???)
    * What a Music Marketing Funnel is and why it’s totally bad ass
    * A painful mistake we musicians make and how to easily avoid it
    * How to use a Music Marketing Funnel to book gigs – passively
    * WTF a Fan Avatar is and why you shouldn’t piss it off

    Useful links:

    * Music Business Institute (Sign up for James’ FREE mini course on Music Marketing)
    * jamestaylor.me (His official site)
    * Twitter (Follow James on Twitter)
    * Facebook (Like his page on Facebook)

    Right-click HERE and “save-as” to download this episode to your desktop
    Thanks for Listening!
    Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!
    If you enjoyed this episode, please share it using the social media buttons at the bottom of the post.
    Also, please leave an honest review for The Musician Monster Podcast on iTunes. Ratings and reviews are extremely helpful and always appreciated!
    And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.
    A very special thank-you to James for joining me this week.
    Until next time: Rock on and prosper!
    Is there a musician or music industry figure that you’d like us to interview? Send an email to [email protected] or a tweet to @musicianmonster — including the name and contact info (if you have it) of the person you’d like to have interviewed. 
    41 min
  • MMP021: How To Get Your Fan’s Undivided Attention: Using Music To Create A Community That Grows Itself
    Today’s guest is Steve Palfreyman from Music Launch Hub. He’s going to show us how to grow a fanbase that grows itself. Whether you’re just getting started in music or been busy growing your fanbase for years, this episode will give you direction on how to earn people’s undivided attention so they spread the word about your music.
    Let’s go!
    In this episode, you’ll learn:

    * How to overcome resistance and start building a fanbase
    * The FIRST step to creating a community and WHY it’s so important
    * What to give your fans that will make them want to give back
    * How to open conversations with fans and keep them going
    * The key to getting—and keeping—momentum
    * The exact steps to get started building a fanbase
    * What to do if NOBODY pays attention
    * How to secure fan relationships over the long haul
    * Recommended tools to make building your fanbase easier

    Useful links:

    * Buffer
    * Meet Edgar
    * Post Planner
    * Canva
    * Say ‘Hi’ to Steve on Twitter
    * Join Steve’s Facebook Group
    * Join the Musician Monster Facebook Group – No email required (see how well Greg does taking Steve’s advice from this episode).

    *Time Sensitive*
    I’m excited to be a part of what Steve is calling, “the world’s largest global music conference” and it’s all about launching music. I’ll be among 40+ guests. It’s called the Music Launch Summit and will be streaming for free on the 13th–30th of September.
    If you’d like to attend the Music Launch Summit, click this link—> Steve’s set up a page with more info, and you’ll be able to sign up for a FREE* pass to attend the Summit).
    [popup_trigger id=”13417″ tag=”span”]But before you join, click HERE to read an important disclaimer.[/popup_trigger]
    Right-click HERE and “save-as” to download this episode to your desktop
    Thanks for Listening!
    Also, please leave an honest review for The Musician Monster Podcast on iTunes! Ratings and reviews are extremely helpful and always appreciated!
    And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.
    A very special thank-you to Steve for joining me this week.
    Until next time: Rock on and prosper!
    27 min
  • MMP021: How To Get Your Fan’s Undivided Attention: Using Music To Create A Community That Grows Itself
    Today’s guest is Steve Palfreyman from Music Launch Hub. He’s going to show us how to grow a fanbase that grows itself. Whether you’re just getting started in music or been busy growing your fanbase for years, this episode will give you direction on how to earn people’s undivided attention so they spread the word about your music.
    Let’s go!
    In this episode, you’ll learn:

    * How to overcome resistance and start building a fanbase
    * The FIRST step to creating a community and WHY it’s so important
    * What to give your fans that will make them want to give back
    * How to open conversations with fans and keep them going
    * The key to getting—and keeping—momentum
    * The exact steps to get started building a fanbase
    * What to do if NOBODY pays attention
    * How to secure fan relationships over the long haul
    * Recommended tools to make building your fanbase easier

    Useful links:

    * Buffer
    * Meet Edgar
    * Post Planner
    * Canva
    * Say ‘Hi’ to Steve on Twitter
    * Join Steve’s Facebook Group
    * Join the Musician Monster Facebook Group – No email required (see how well Greg does taking Steve’s advice from this episode).

    *Time Sensitive*
    I’m excited to be a part of what Steve is calling, “the world’s largest global music conference” and it’s all about launching music. I’ll be among 40+ guests. It’s called the Music Launch Summit and will be streaming for free on the 13th–30th of September.
    If you’d like to attend the Music Launch Summit, click this link—> Steve’s set up a page with more info, and you’ll be able to sign up for a FREE* pass to attend the Summit).
    [popup_trigger id=”13417″ tag=”span”]But before you join, click HERE to read an important disclaimer.[/popup_trigger]
    Right-click HERE and “save-as” to download this episode to your desktop
    Thanks for Listening!
    Also, please leave an honest review for The Musician Monster Podcast on iTunes! Ratings and reviews are extremely helpful and always appreciated!
    And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.
    A very special thank-you to Steve for joining me this week.
    Until next time: Rock on and prosper!
    27 min
  • MMP020: How To Book More Shows and Triple Turnout At Your Next Gig
    You want to book more more gigs. Maybe you don’t know any promoters and aren’t sure where to start. Or maybe you’re just looking for a better way.
    If that’s you, today’s episode will be a God send.
    You will gain a fresh and powerful perspective that will help you book more gigs and get people to come out to them.
    I’ve personally followed the same principles described in today’s episode to get more shows with less effort—I just had to change my approach.
    Let’s rock!
    In today’s episode, you’ll learn:

    * The ONE thing that you can do to triple show attendance
    * What motivates people tocome out
    * How to craft the perfect invitation
    * The CRITICAL thing to get bodies in the venue
    * Ways to get preferential treatment from the venue
    * Play a sold-out show regardless of the circumstances
    * A fresh perspective on promoting music (stop personally handing out fliers and sending Facebook invitations that nobody checks)

    Useful Resources:

    * The Swervey Jones Show (Official website)
    * https://www.facebook.com/swerveyjonesshow/ (Facebook)
    * Listen to The Swervey Jones Show (iTunes)
    * Get a step by step guide on promoting your music (FREE course from Musician Monster – Discover how to apply the promotion tips in this episode)

    Right-click HERE and “save-as” to download this episode to your desktop
    Thanks for Listening!
    Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below.
    If you enjoyed this episode, please share it using the social media buttons at the bottom of the post.
    Also, please leave an honest review for The Musician Monster Podcast on iTunes! Ratings and reviews are extremely helpful and always appreciated!
    And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.
    A very special thank-you to Trey for joining me this week!
    Until next time,
    Rock on and prosper
    Is there a musician or music industry figure that you’d like me to interview? Send an email to [email protected] or a tweet to @musicianmonster — including the name and contact info (if you have it) of the person you’d like to have interviewed. 
    29 min
  • MMP020: How To Book More Shows and Triple Turnout At Your Next Gig
    You want to book more more gigs. Maybe you don’t know any promoters and aren’t sure where to start. Or maybe you’re just looking for a better way.
    If that’s you, today’s episode will be a God send.
    You will gain a fresh and powerful perspective that will help you book more gigs and get people to come out to them.
    I’ve personally followed the same principles described in today’s episode to get more shows with less effort—I just had to change my approach.
    Let’s rock!
    In today’s episode, you’ll learn:

    * The ONE thing that you can do to triple show attendance
    * What motivates people tocome out
    * How to craft the perfect invitation
    * The CRITICAL thing to get bodies in the venue
    * Ways to get preferential treatment from the venue
    * Play a sold-out show regardless of the circumstances
    * A fresh perspective on promoting music (stop personally handing out fliers and sending Facebook invitations that nobody checks)

    Useful Resources:

    * The Swervey Jones Show (Official website)
    * https://www.facebook.com/swerveyjonesshow/ (Facebook)
    * Listen to The Swervey Jones Show (iTunes)
    * Get a step by step guide on promoting your music (FREE course from Musician Monster – Discover how to apply the promotion tips in this episode)

    Right-click HERE and “save-as” to download this episode to your desktop
    Thanks for Listening!
    Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below.
    If you enjoyed this episode, please share it using the social media buttons at the bottom of the post.
    Also, please leave an honest review for The Musician Monster Podcast on iTunes! Ratings and reviews are extremely helpful and always appreciated!
    And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.
    A very special thank-you to Trey for joining me this week!
    Until next time,
    Rock on and prosper
    Is there a musician or music industry figure that you’d like me to interview? Send an email to [email protected] or a tweet to @musicianmonster — including the name and contact info (if you have it) of the person you’d like to have interviewed. 
    29 min

About The Musician Monster Podcast: Music Business For Musicians

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Stand Out. Get Your Music Heard. Make Your Mark.