Culture Study Podcast

The Mutated IP of the Mean Girls Reboot


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This week I’m joined by Michelle Cyca to talk about the trailer for the Mean Girls reboot. You might think: wow, that’s a very small thing to focus on, what could you possibly talk about for 45 minutes… but just you wait. WHY are they hiding that it’s a musical? WHO do they think is the actual audience for this movie? What happens when millennial content is rebooted for Gen-Z audiences without context? And why is Tina Fey apparently uncancellable? We cover it all.

Show Notes:
  • THE TRAILER IN QUESTION:

  • Some context about studios shying away from marketing musicals as such

  • Revisiting Queen Bees and Wannabes

  • I misremembered how Drive Me Crazy is integrated into the movie — it’s more like the movie is integrated into the video for the Britney song???

  • Julia Stiles’ unforgettable modern dance routine at the end of Save the Last Dance:

  • Mean Girls 2 did in fact exist

  • Just in case you forgot Laura Dern’s style from Jurassic Park

  • Re: the Barbie Marketing Campaign (via Variety)

  • The piece I wrote back at BuzzFeed News after seeing Whiskey Tango Foxtrot: It’s Time to Stop Apologizing for Tina Fey

  • All about Michelle Cyca!!!

  • Follow Melody on Instagram and follow the show on Instagram!

We’re currently looking for your questions for future episodes about:
  • SITTING. Is it that bad? How do you feel about how much you sit? Do you do anything to sit more or less?

  • The cultural force that is/was Contemporary Christian Music

  • Moms for Liberty

  • The appeal of the ACOTAR series

  • Goodreads (what has made it so bad, a particular trend you’ve observed, should you go to Storygraph, you can take this anywhere you want)

  • Very Contemporary Architecture Trends (like ‘modern farmhouse’) and/or wtf is going on with Chip & Joanna Gaines these days, why is their new show so banal

  • Whatever Bradley Cooper’s deal is

  • You can submit them (and ideas for future eps) here (and here’s the subscriber-only priority form)

Would love to hear your thoughts on the Mean Girls trailer (and the movie if you see it) — come join us in the comments!

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Culture Study PodcastBy Anne Helen Petersen

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