Umami Burger made a splash in 2009 with its innovative fusion menu, blending Japanese spices and ingredients with gourmet American burgers. The chain rapidly grew, heralded as a major culinary success story set to revolutionize the burger scene. But then, it all collapsed like a triple stack sans toothpick. So, what went wrong?

Learn more about your ad choices. Visit podcastchoices.com/adchoices