The Naked Marketers

Dane drops the knowledge bomb today when he gets all smart with setting target markets. We talk about the role of focus in targeting, how to find focus in your social strategy, and how not to look like a doofus in the process. We talk about Pete's unnatural obsession with all things Ice and Fire, and how he almost missed the show because he was reading.

Mike Daisey made headlines for telling tales, and may just have deflated the importance of the whole issue as major media lampoons him. Marketers have a new tool from the GOOG that will help organize and quantify social analytics, but don’t worry: Facebook and Twitter won’t play with it. One Tiny Hand shows you everything you’ve ever wanted to see: your favorite celebrities if they only had one… tiny… hand. Fine words for Google, as the ship turns and it’s revealed that blush it’s an advertising company. And The Walking Dead season two is over, Michonne is here, and prison is on the horizon.

The Walking Dead has all but wrapped up season 2. Dane has much catching up to do. A listener inspires a much-needed rant on the power of imagery and why the masses are generally circumspect about advertising, and how we must "use our power for good". Solve Media has the answer for skipping ads on web video. BBH has a suggestion for giving the homeless something to do. Google+ is really, really about advertising. Oh, and Banksy makes us swear, so cover your ears.

Rush Limbaugh feels the cold and mighty hand of social media as advertisers begin jumping ship. We talk a lot about old Rush this week, and how the bar for customer engagement and communication keeps falling, and falling, and falling. We talk about Super PACs a bit and, of course, the new iPad. Pete's latest tool of awesomeness is the RSS to Email mass emailing function now built into the templates from the fine folks at CampaignMonitor. There are others that do this, but these guys do it really, really well. Finally, we're changing our recording schedule beginning next week, moving from Thursdays to Tuesdays, so for all you people gunning for fast access to all marketing nakedness, that's when you'll find it. Tuesday. Not Thursday. Starting next week.

Today's the day that Google unifies the big privacy policy in the sky. Now, your user history on one Google product will likely inform the results and performance of other Google products you use. For many, that's a good thing. For others, it's creepy. We also cover the Google bypassing user preferences for cookies thing, putting "don't be evil" in question. And, if you haven't read The Information Diet by Clay Johnson, do it. Quick. We talk all about why this week on the show. Finally, Pinterest. Are you Pinterested?

Dane finally makes good on his promise to age prematurely by succumbing to old man glasses, sort of. Path screws up, appologizes well, and is then joined by so many others the issue becomes irrelevant. Apple stuff happens again, with new software previewed in the intimacy of Phil Shiller's hotel room, thus reinventing public relations forever. Content marketing is apparently a big deal. Oh, and Pinterest.

The Super Bowl came and went and the ads were no surprise at all thanks to the rabid early releases and teasers. The game was dumb, too. We rant about phone size in the context of Dane's failing eye site and quest for "Maggies". JCPenny is in full re-brand mode. Ellen had a nice rant. "Chronicle" film marketing is so very pre-9/11. Then, Dane gets in the hot tub.

Apple released it's new ebook design tool last week—will iBooks Author be the change we want to see in the world? Pete and Dane pull the tool and the economy of Textbook Publishing apart in their discussion of the state of the electronic book.

It's the 2012 New Year explosapaloozer episode of the naked marketers! In this episode, Dane and Pete mourn the tragic resignation of Meg from the show, while we promise to talk about her a little bit every single week from now on. We talk politics, discussing the radioactive hotness of John Stewart and his coverage of Barbara Walters' coverage of Herman Cain. We talk web trends, mobile, and share too much about what we think is going to be hot in analytics in this coming year. Happy new year everybody.