The Naked Marketers

Disingenuous apologies from Facebook. Microsoft has an interesting campaign, in spite of silly phones. No one seems to care about BP at the pump. W+K with another slam dunk Nike spot for the World Cup. This week on the show, Maria Ogneva, director of social media for Attensity, joins us to talk social CRM. Learn how to build a rock solid editorial campaign based on social data, and engage with your publics at a whole new level online.

"With great power, comes great responsibility," or so Facebook continues to learn. Calacanis is closing his account, Laporte ditched his last week, and "delete my Facebook account" is a top 20 trending topic on Google. Is there a message somewhere in there? Certainly mixed messages still to come. Our guest on the show this week is Frederick Van Johnson, founder of Mediabytes Marketing and host of the popular show "This Week in Photography" on the TWiT Network. Frederick shares his insights on engagement and community-building as marketers struggle to keep up with new tools.

Ellen caves to the long, fruity arm of Apple. Google gets all shiny and updated, while Yahoo! pokes fun from the corner. Jobs shares his thoughts on Flash while Adobe goes all bitter and emo. Our guest on the show this week is Andrew Sinkov, VP of marketing for Evernote. The company is part of a movement redefining the nature of marketing leadership bubbling up from land of start-ups, and Sinkov shares his thoughts on community engagement, product development, and how to build a customer base of 3 million users without buying a single lead.

Apple's iAd program is predictably pricey. Facebook's going all hyper-local and sticker-happy like some other Yelpy service we love. With Foursquare, everyone's watching you - even your drycleaner. LinkedIn is still relevant, in case you didn't know. Our guest this week on the show is AT&T Mobility's Brian Dominguez. Brian digs into the app ecosystem from the catbird seat, right between the exploding mobile app market and the platform. He brings some masterful smarts with and shows how he helps drive innovation and deliver results in the palm of your hand. Which is not as weird as it sounds.

Facebook's F8 conference hit this week with a whole new suite of tools for developers to help you serve up your internet life on a big fat platter. Get an overview of the new features and tools for marketers and learn how you can take advantage of fancy buttons on your own sites. Our guest on the show this week is Sean O'Driscoll from Ant's Eye View. He takes us on a whirlwind tour of media metrics and measuring the performance of your social media effort and expense.

Google tries to out-cool the Library of Congress by archiving tweets. Apple and Twitter dive into their own app advertising ecosystem. Stupid Fight is both stupid AND mildly addicting. Our guest this week on the show is Cheezburger Networks CTO Scott Porad. Scott paints a picture of how the market can successfully drive product innovation, and shows just how successful a community building initiative can be. Not a Cheezburger fan? You will be... you. will. be.

Don't put the wrong people in front of your social media microphone, especially if you're Adobe. Names you should -- and shouldn't -- call to your customers. Tiger Woods has daddy issues. Ronald McDonald is on the outs with Joe Camel and Spuds MaKenzie. And Pete got his iPad. Our guest on the show this week is Jake Poinier, copywriter from Boomvang Creative. Jake takes us to school on writing clever copy, the importance of having a pro communicator on your team and, most importantly, what a "Vang" is.

Viacom goes all sneaky AND lawyery, Starbucks and Target join forces to extract ducats from your phones, Square is awesome, and Google goes all Kansan for a day. Our guest on the show this week is the one and only Dave Olsen, community wrangler from HootSuite, who fills us in on just how to build a compelling and effective community and social marketing campaign on the cheap.

Direct from the technicolor party bus in Austin comes this SxSW update from our friends Dave Olsen and John Biehler. If you weren’t able to make to Austin for the event this year, check out what Dave and John have to say and then mark your calendars for this time next year, so you can join us for some beer and BBQ in Texas! Dave is a community wrangler for our favorite social media tool HootSuite, and you can find him on Twitter @DaveOHoots. John Biehler is an e-biz analyst and freakishly awesome photographer, and you can find him on Twitter @JohnBiehler.

This week we talk about the sexiness that is Global Top Level Domains, South-by-Southwest award winners, the continuing marvel that is geo-social-networking and, as if on a dare, Godzilla Haiku. Our guest on the show this week is Chris Krueger. Chris is an experiential marketing pro specializing in large-scale events for big brands. From Gatorade to NASCAR, Krueger shares his experience and impressions on social branding, metrics, and just how in-touch the big brands really are with emerging trends.