Our podcast is taking a break from new episodes over the summer, so we’re taking the opportunity to repeat some of our favourite episodes from earlier in the year.

This week, in the last of our reruns before we come back with new content next week, we look back at that time we tried some reverse psychology with Emma Bridge from the University of Bradford.

We talked about where the idea for their Don’t go to Bradford campaign came from, why it paid to be bold and brave and find out how awkward it was to have your first conversation with your council’s new CEO be to say that you’re about to tell everyone not to come to your city.

For full show notes for this episode visit http://thenative.com/130

The Native Podcast is the audio baby of The Native - a hub of inspiring resources for education and youth marketers - and is hosted and produced by our editor-in-chief, Dave Musson. Please subscribe to the show wherever you get your podcasts, leave us a rating or review and tell a friend who might be interested in listening too.

If you’d like to be a guest on a future episode of The Native podcast I’d love to hear from you! Use the contact form on our website, email [email protected] or get in touch on Twitter where we’re @thenativetweets. Oh, and don’t forget to sign up for our excellent weekly newsletter too!

Our music is by Broke For Free and is used under Creative Commons and The Native is part of Natives Group - the World’s Student Marketing Group.

Our podcast is taking a break from new episodes over the summer, so we’re taking the opportunity to repeat some of our favourite episodes from earlier in the year.

This week, a cracking conversation about a hot topic - that time we talked influencers with Rob Scotland.

In our chat, we looked at how you can reach out to and build relationships with an influencer, how to avoid your influencer marketing simply turning into a media buy and what the future of influencers might look like.

For full show notes for this episode visit http://thenative.com/129

The Native Podcast is the audio baby of The Native - a hub of inspiring resources for education and youth marketers - and is hosted and produced by our editor-in-chief, Dave Musson. Please subscribe to the show wherever you get your podcasts, leave us a rating or review and tell a friend who might be interested in listening too.

If you’d like to be a guest on a future episode of The Native podcast I’d love to hear from you! Use the contact form on our website, email [email protected] or get in touch on Twitter where we’re @thenativetweets. Oh, and don’t forget to sign up for our excellent weekly newsletter too!

Our music is by Broke For Free and is used under Creative Commons and The Native is part of Natives Group - the World’s Student Marketing Group.

Our podcast is taking a break from new episodes over the summer, so we’re taking the opportunity to repeat some of our favourite episodes from earlier in the year.

This week, another chance to hear one of the most practical episode we’ve released so far - that time we were joined by Neil Morrison, host of the University of Liverpool podcast.

We talked about deciding which of the many stories available he should tell each episode, Neil shared some tips to ease any worries you might have about interviewing someone for your own podcast and he explained how he hosts Liverpool’s show from the other side of the Atlantic Ocean.

For full show notes for this episode visit http://thenative.com/128

The Native Podcast is the audio baby of The Native - a hub of inspiring resources for education and youth marketers - and is hosted and produced by our editor-in-chief, Dave Musson. Please subscribe to the show wherever you get your podcasts, leave us a rating or review and tell a friend who might be interested in listening too.

If you’d like to be a guest on a future episode of The Native podcast I’d love to hear from you! Use the contact form on our website, email [email protected] or get in touch on Twitter where we’re @thenativetweets. Oh, and don’t forget to sign up for our excellent weekly newsletter too!

Our music is by Broke For Free and is used under Creative Commons and The Native is part of Natives Group - the World’s Student Marketing Group.

Our podcast is taking a break from new episodes over the summer, so we’re taking the opportunity to repeat some of our favourite episodes from earlier in the year.

This week, our most popular episode so far - this is the one where we were joined by Matt Nelson, the human behind the We Rate Dogs twitter account.

We talked about how We Rate Dogs became what it is today, how Matt has built such a strong tone of voice and we revisit why President Trump tweeting covfefe saw We Rate Dogs hit the headlines. Oh, and I also got Matt to rate my dog Floyd.

For full show notes for this episode visit http://thenative.com/127

The Native Podcast is the audio baby of The Native - a hub of inspiring resources for education and youth marketers - and is hosted and produced by our editor-in-chief, Dave Musson. Please subscribe to the show wherever you get your podcasts, leave us a rating or review and tell a friend who might be interested in listening too.

If you’d like to be a guest on a future episode of The Native podcast I’d love to hear from you! Use the contact form on our website, email [email protected] or get in touch on Twitter where we’re @thenativetweets. Oh, and don’t forget to sign up for our excellent weekly newsletter too!

Our music is by Broke For Free and is used under Creative Commons and The Native is part of Natives Group - the World’s Student Marketing Group.

Our podcast is taking a break from new episodes over the summer, so we’re taking the opportunity to repeat some of our favourite episodes from earlier in the year.

This week, we’re going back to our interview with Steve Thompson from the University of Sheffield, who is one of the team responsible for one of the sector’s most powerful campaigns of recent years; #WeAreInternational.

In this episode, we discussed the campaign’s origins and initial run, its rebirth and the gifting of the campaign to the wider UK HE sector, and what the future might hold for a campaign that, much as it is well-loved, is one we’d probably all rather didn’t have to exist.

For full show notes for this episode visit http://thenative.com/126

The Native Podcast is the audio baby of The Native - a hub of inspiring resources for education and youth marketers - and is hosted and produced by our editor-in-chief, Dave Musson. Please subscribe to the show wherever you get your podcasts, leave us a rating or review and tell a friend who might be interested in listening too.

If you’d like to be a guest on a future episode of The Native podcast I’d love to hear from you! Use the contact form on our website, email [email protected] or get in touch on Twitter where we’re @thenativetweets. Oh, and don’t forget to sign up for our excellent weekly newsletter too!

Our music is by Broke For Free and is used under Creative Commons and The Native is part of Natives Group - the World’s Student Marketing Group.

Most people listening to this podcast will either want or need to know the opinions of students, so we decided to help! Working with our friends at Student Hut, we pulled together a panel of current UK undergraduates for a live Q&A session at this year’s ASDIE conference. Even better, we recorded the whole thing for you!

What followed was a great chat about social media, Universities and plenty more and you’re about to hear it all in full! There’s loads to ponder here, so grab a pen and paper and get ready to step into the minds of some young people.

For full show notes for this episode visit http://thenative.com/125

This episode of The Native Podcast is brought to you by ASDIE, the Annual Summit for Digital Innovation in Education, which took place in London on Thursday 19 July.

The Native Podcast is the audio baby of The Native - a hub of inspiring resources for education and youth marketers - and is hosted and produced by our editor-in-chief, Dave Musson. Please subscribe to the show wherever you get your podcasts, leave us a rating or review and tell a friend who might be interested in listening too.

If you’d like to be a guest on a future episode of The Native podcast I’d love to hear from you! Use the contact form on our website, email [email protected] or get in touch on Twitter where we’re @thenativetweets. Oh, and don’t forget to sign up for our excellent weekly newsletter too!

Our music is by Broke For Free and is used under Creative Commons and The Native is part of Natives Group - the World’s Student Marketing Group.

When it comes to working in social media, we’re often scientists as much as we are artists. And, you know what’s a key part of being a scientist, don’t you…experimenting. It’s also the theme of this episode.

Our guest is Matt Horne, Newcastle University’s Digital Marketing and Social Media Manager and master of making the most of experimenting on social media, trying out new tools and, crucially, learning things from those tests.

In our chat we talk about how you can get into the habit of experimenting on social media, why doing so should be part of every social media professional’s skillset in 2018 as well as throwing in references to Zane Lowe, ducks and Ru Paul.

For full show notes for this episode visit http://thenative.com/124

This episode of The Native Podcast is brought to you by ASDIE, the Annual Summit for Digital Innovation in Education, which takes place in London on Thursday 19 July.

The Native Podcast is the audio baby of The Native - a hub of inspiring resources for education and youth marketers - and is hosted and produced by our editor-in-chief, Dave Musson. Please subscribe to the show wherever you get your podcasts, leave us a rating or review and tell a friend who might be interested in listening too.

If you’d like to be a guest on a future episode of The Native podcast I’d love to hear from you! Use the contact form on our website, email [email protected] or get in touch on Twitter where we’re @thenativetweets. Oh, and don’t forget to sign up for our excellent weekly newsletter too!

Our music is by Broke For Free and is used under Creative Commons and The Native is part of Natives Group - the World’s Student Marketing Group.

For this final ASDIE preview episode, our guest is Justin Pace from the International School of Management.

At ASDIE, Justin will be talking about brand, which is also what we do in this episode. How should you approach a rebrand? How valuable is a University’s brand in 2018? And who in the sector has the strongest brand?

For full show notes for this episode visit the http://thenative.com/123

This episode of The Native Podcast is brought to you by ASDIE, the Annual Summit for Digital Innovation in Education, which takes place in London on Thursday 19 July. Book your ticket now, and use the code POD10 to get a 10% discount!

The Native Podcast is the audio baby of The Native - a hub of inspiring resources for education and youth marketers - and is hosted and produced by our editor-in-chief, Dave Musson. Please subscribe to the show wherever you get your podcasts, leave us a rating or review and tell a friend who might be interested in listening too.

If you’d like to be a guest on a future episode of The Native podcast I’d love to hear from you! Use the contact form on our website, email [email protected] or get in touch on Twitter where we’re @thenativetweets. Oh, and don’t forget to sign up for our excellent weekly newsletter too!

Our music is by Broke For Free and is used under Creative Commons and The Native is part of Natives Group - the World’s Student Marketing Group.

For this second, special ASDIE preview episode our guest is Google’s Meaghan Rogers.

At ASDIE, Meaghan will be putting a focus on assistance and how we can embrace change to be assistive. In our chat, we talked about what assistance is, why it is booming and how we might be searching for things in the next five years.

For full show notes for this episode visit the http://thenative.com/122

This episode of The Native Podcast is brought to you by ASDIE, the Annual Summit for Digital Innovation in Education, which takes place in London on Thursday 19 July. Book your ticket now, and use the code POD10 to get a 10% discount!

The Native Podcast is the audio baby of The Native - a hub of inspiring resources for education and youth marketers - and is hosted and produced by our editor-in-chief, Dave Musson. Please subscribe to the show wherever you get your podcasts, leave us a rating or review and tell a friend who might be interested in listening too.

If you’d like to be a guest on a future episode of The Native podcast I’d love to hear from you! Use the contact form on our website, email [email protected] or get in touch on Twitter where we’re @thenativetweets. Oh, and don’t forget to sign up for our excellent weekly newsletter too!

Our music is by Broke For Free and is used under Creative Commons and The Native is part of Natives Group - the World’s Student Marketing Group.

For the next coupe of episodes, we’ll be getting excited for ASDIE by catching up with some of the event’s speakers. We start this week with Simon Roberts, partner and co-founder of Stripe Partners.

Simon’s talk at ASDIE is called Being Digital in a Human Age and promises to be a fascinating and provocative talk. I sat down with Simon recently to get a sneak peek at his session and ended up talking anthropology, ethnography, human beings, digital and plenty more. That chat, is what you’re about to hear, so get comfy!

For full show notes for this episode visit the http://thenative.com/121

This episode of The Native Podcast is brought to you by ASDIE, the Annual Summit for Digital Innovation in Education, which takes place in London on Thursday 19 July. Book your ticket now, and use the code POD10 to get a 10% discount!

The Native Podcast is the audio baby of The Native - a hub of inspiring resources for education and youth marketers - and is hosted and produced by our editor-in-chief, Dave Musson. Please subscribe to the show wherever you get your podcasts, leave us a rating or review and tell a friend who might be interested in listening too.

If you’d like to be a guest on a future episode of The Native podcast I’d love to hear from you! Use the contact form on our website, email [email protected] or get in touch on Twitter where we’re @thenativetweets. Oh, and don’t forget to sign up for our excellent weekly newsletter too!

Our music is by Broke For Free and is used under Creative Commons and The Native is part of Natives Group - the World’s Student Marketing Group.