The Navigating Dental Insurance Podcast

key topics for a podcast summary:

Technical Setbacks and Humor: The podcast kicks off with some lighthearted moments as Dan and Jordon troubleshoot microphone issues, setting an engaging and relatable tone for the conversation.

Strategies for Defining an Ideal Patient Profile (IPP): Jordon and Dan dive into the importance of creating an Ideal Patient Profile, emphasizing how understanding demographics, psychographics, and payment preferences can elevate the success of a dental practice.

The Value of Membership Patients vs. PPO and Cash Patients: They discuss the financial and operational impact of different patient types. Membership patients are highlighted as the ideal, with higher conversion rates, more predictable revenue, and fewer limitations compared to PPO patients.

The Psychology Behind PPO Limitations: An in-depth explanation is provided on how insurance companies influence patient spending behaviors and the drawbacks of being heavily reliant on PPO patients.

Marketing Tips for Attracting Membership Patients: The conversation includes actionable marketing strategies, such as using local SEO, social media, and educational content to bring in more high-value, membership-based patients.

Community Engagement and Referral Programs: The hosts discuss ways to build community trust and loyalty, emphasizing how involvement and patient referrals can significantly boost practice growth.

These topics set the stage for a dynamic and educational episode packed with actionable advice for dental professionals looking to transform their patient base and increase profitability.

Jordon's Company - Membership Platform for dentistry: BoomCloudapps.com

Dan's Company - Coaching practice owners for success: https://www.elevationassociation.com

https://www.180dental.net

https://www.boomcloudapps.com

Veritasdentalresources.com

Fire the PPOs E-book

During this episode, Rebecca opens with talking about the importance of strong brand identity. Your brand is not just who you are as a dental professional, it's creating an image and a story about who you are but in a way that attracts the type of patient you are looking for. When your branding is strong, using effective marketing channels will help you drive the type of patient you want to see and the type of patient that will resonate with your personality and brand.

Rebecca explores the real of patient education and applying some of that educational messaging in your marketing. This helps when patients experience you in real life to where your brand positioning and marketing can play a big role into the patients experience when they visit you in person for treatment. Rebecca talks about how marketing strategies are not just for patient acquisition; it's about patient retention: it's about case acceptance - it's about long term relationships. 

When it comes to dropping insurance, Rebecca recommends having a very strong brand positioning to give patients a solid reason to stay with you, even if you go out of network. She talks about communication protocols that are helpful in preparing patients for out of network transitions. To Rebecca, relationships matter greatly when it comes to out of network transitions and proper communication with existing patients will hep influence really great patient retention. 

In short, we learn from Rebecca that marketing is not just about putting your name out there, it's about fostering long term relationship with your patients and in a way where your own patients are promoting you and doing your marketing for you.

Contact Rebecca by visiting www.verasoni.com  

Check out Brian's podcast and websites: 

https://practicepurchased.podbean.com/

https://www.dentalbuyeradvocates.com/team/

This episode is packed with a lot of great information about trends with patient attrition/patient retention as it pertains to PPO and FFS (fee for service) practice purchases. The key message Brian shares is that both practice types are totally worth pursuing as the net patient attrition numbers lean in favor of the new practice owner. Among the many practice transition experts we interview, Brian's processes are among the best in the industry as it pertains to practice acquisitions. What's crazy is that among his clients,  the average patient attrition trend for new practice buyers after 12 months of ownership is -2.3%. This is the best percentage we've seen in the industry as what that means is you are 2.3% ahead in overall patient count after the first 12 months of of ownership. We've always been a fan of Brian and highly encourage listeners to check out his podcast and website. 

Bob was a hospital CEO before he found his second calling, dentistry! Bob brings decades of experience into dental and takes a deep dive on leadership styles as well as relationship dynamics in dentistry. Both he and Bryton share their knowledge on how and why partnerships and associateships tend to not work well in dentistry. Arguably, most partnerships outside of dentistry tend to follow a same pattern of failure over time. With key positions like an associate dentist or partner, Bob and Bryton provide feedback on how to ensure that such relationships are set up for success the first time around. 

To contact Bob or Bryton directly email them at [email protected] or [email protected], or visit www.dentistpartnerpros.com to learn more. 

As a hygienist and a biller/coder, Jen covers the topic of hygiene coding and underutilized hygiene codes. With her years of experience as a hygienist, Jen talks about missed opportunities as it pertains to hygiene coding. She shares a number of underutilized codes that many dental practices can implement right away. Jen's knowledge on coding is quite impressive as what she covers is not discussed widely in the industry and are areas of hygiene related coding that can make practices more competitive and more profitable. 

To contact Jen, email her at [email protected] 

Join the Webinar!

https://us02web.zoom.us/webinar/register/8417114682617/WN_Q7sGAPbhQGODKJAfF7gv1g

Bob Speil: [email protected]

Check out Tessina at www.verusdental.com