Episode 540 of the Sports Media Podcast features Austin Karp of Sports Business Journal who recently became the lead media reporter for SBJ. Karp joined SBJ in 2006 and has held a number of positions at the publication. He is followed by Larry Keith, the author of a new autobiography, "Touch 'Em All: My Life And Career At $ports Illustrated." In this podcast, Karp discuss what the media reporting role entails at SBJ; why he moved into the role; how he sees the sports media beat; what he wants to focus on at SBJ; the legacy of John Ourand at SBJ; the challenges of navigating people who attend SBJ conferences while reporting on the same people; the sports business event space; the UFC-Paramount Global and Skydance Media deal and what it means for the industry; YouTube's challenges for its NFL game; the price for sports consumers and more. Keith discusses his career at Sports Illustrated, which included writing 19 cover stories from 1975-80 before serving as a senior editor and assistant managing editor and then SI’s Editorial Projects Director; what it was like writing for SI in an era when it had national cultural relevance; his interviews with Pete Rose and Reggie Jackson, Magic Johnson and Larry Bird, covering the famed NCAA Championship when Magic beat Bird; the toughest subject he dealt with; working with all-time great writers and more. You can subscribe to this podcast on Apple Podcasts, Spotify, and more.

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