The Next CMO

In this episode of The Next CMO podcast, I speak to Khurrum Malik, the CMO of Integral Ad Science (IAS) and the science of attention and how it impacts your advertising strategy. IAS delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms.Learn more about the IAS research study on attention here: https://integralads.com/insider/driving-outcomes-viewability-research/

In this episode of The Next CMO podcast, I speak to returning guest, Ana Villegas, the CMO of AffiniPay, the market leader in professional services payments serving legal, accounting, architectural, engineering and construction firms.

Ana joined AffiniPay from National Instruments, where she also served as the CMO.

AffiniPay has been recognized as one of Inc. 5000’s fastest growing companies for 10 years in a row. Each of its brands leads the market it serves with solutions purpose-built by industry including LawPay, ClientPay, CPACharge, and AffiniPay for Associations. AffiniPay’s solutions are trusted by more than 60,000 firms with more than 150 strategic partnerships and endorsements, including the American Bar Association and the American Institute of Certified Public Accountants.

In this episode of The Next CMO podcast, Peter turns the host microphone to Rowan Tonkin, the CMO of Planful. Rowan interviews Peter and Plannuh co-founder, Scott Todaro, about the origin story of Plannuh and The Next CMO.

We talk about the idea that sparked the creation of Plannuh, the role of “The Next CMO” book and thought leadership marketing in the Plannuh story, why Plannuh sold to Planful, and much more.

In this special 100th episode of The Next CMO podcast, we speak to David Meerman Scott, author of 12 bestselling books including "Fanocracy" and "The New Rules of Marketing & PR", David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker. He is the author of ten previous books, including "The New Rules of Marketing & PR" (now in its 6th edition and in 29 languages). In his spare time he surfs and travels around the world for great live music.

In this episode of The Next CMO podcast, we speak to Ed Breault, the CMO of Aprimo, a leading provider of digital asset management and work management solutions for marketers. Aprimo offers industry-leading digital asset management and work management solutions that help teams spend their time and effort on content and marketing strategies to drive business outcomes and reach customers in the right channels. Aprimo’s powerful content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, govern, and deliver exceptional brand experiences at scale.

In this episode of The Next CMO podcast, we speak to Daniel Incandela, the CMO of Cordial, a cross-channel marketing platform built to help marketers create unique and unified customer experiences across all channels. Using unlimited data and advanced messaging capabilities, Cordial helps brands communicate with customers in highly personalized ways across email, SMS, mobile app, and more. Founded in San Diego, CA, Cordial was created with the belief that marketing should be more thoughtful and that brands deserve a better experience working with technology partners. Today, brands like Revolve, Backcountry, and Purple rely on Cordial to drive revenue growth by sending a better message.

In this episode of The Next CMO podcast, we speak to Natalie Cunningham, the CMO of Terminus, the leading account centric platform for revenue growth.

In this episode of The Next CMO podcast, we speak to Kirsten Markson, the CMO of Keap, and Shannon Hickey, the Vice President of Client Success at Keap about building a strong relationship between marketing and customer success.

Shannon and Kirsten share their perspectives on the line between responsibilities between the functions, how to manage customer communications between the groups, their operating cadence, and the strategic role of customer data across marketing and customer success for a SaaS business.

In this episode of The Next CMO podcast, we speak to Patrick Reynolds, the CMO of BlueConic, the leading provider of pure play customer data platforms. We talk about all things data with Patrick, including the changing data privacy landscape. How to leverage and actually use the data that you're collecting for your customers in a permission enabled way, the future of data, what kind of resources you need to have in your organization to take advantage of all this data and what to think about in the coming year about the use of data. I hope you enjoy the show.

In this episode of The Next CMO podcast, we speak to Ed Breault, the CMO of Aprimo, a leading provider of digital asset management and work management solutions for marketers. Aprimo offers industry-leading digital asset management and work management solutions that help teams spend their time and effort on content and marketing strategies to drive business outcomes and reach customers in the right channels. Aprimo’s powerful content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, govern, and deliver exceptional brand experiences at scale.