Ever heard the phrase “Don’t be clever, be clear”? Well my guest on today’s show is about to knock that dang lie out of the park ;-) 

Yes, that's right, we have the Chili Lime Queen herself, Katie Pannell.

As a personality-infused copywriter & creative director, Katie and I are going to be diving into how to create spicy copy that not only increases your visibility but also your sales as a creative entrepreneur. 

Katie isn’t usually a fan of third-person bios, but she loves to be introduced because it makes her feel fancy.

So, here’s what she wants you to know: As a copywriter and creative director, Katie gives brands a breadwinning personality and they give her testimonials like “Omg, you just made me cooler online than I am IRL” (Paraphrasing.)

She isn’t a New York Times Best Selling Author, a speaker, or any other cloutty title, but her cat went viral on Tiktok so that counts for something right?

When Katie isn’t writing for 6-7 figure entrepreneurs, she’s probably re-writing her third-person bio because these are awkward or playing a gig with her rockstar husband.

She is seriously one of my FAVORITE people on the planet and my personal copywriter so I am STOKED to have her on the show.

What you’ll learn 

• Why no one pays attention to your “I help” statement

Connect with Katie Pannell

www.instagram.com/katiepannellco

www.facebook.com/groups/fluffoff

www.katiepannell.co

“What are you making this mean about you?”

I found myself sitting behind my computer screen fuming. I was listening to someone talk about copywriting and saying everything I didn’t agree with.

“Sell on the pain points and dig into their negative emotion..” ← Something I don’t agree with AT ALL and I was patiently waiting my turn to tell him that.

But I found myself saying something completely different and making it mean something that wasn’t true at all.

Join me on this episode where I walk through a pretty vulnerable and enlightening experience that I find a lot of other entrepreneurs falling into that holds them back in a BIG WAY!

What you’ll learn 

• How to ask yourself the hard question of to get to the root emotion

This one thought you have is causing more procrastination than progress.

Join us in today’s episode with guest Carlos Garcia - a Wallstreet executive working on billion-dollar acquisitions and 9 and 10 figure equity investments turned entrepreneur with the fastest-growing summary publishing house on Amazon as we talk all about why “readers are NOT leaders”. 

As a fellow book nerd, the phrase “readers are leaders” has always given me some sort of comfort as I add the 50th book to my amazon cart.

Ask any entrepreneur about what books to read and they could easily give you a list of 10 right off the top of my head. 

But ask them how much information they have actually implemented in their business from those books…. And the answer isn’t so enthusiastic.

When Carlos and I dug into this deeper, he revealed something kind of shocking.

Our desire to obtain a ton of information is usually because we don’t actually feel like we are capable of leading. We think we don’t know enough yet. We need more.

So we stick behind the “readers are leaders” phrase trying to prove to ourselves that the more we read the more capable we would be of leading in our business. 😳

We think we are using books as a progression but we are really using it for procrastination.

Talk about a Jab Jab Jab Right Hook Gary Vee style.

This is everything we talk about in today’s episode, as well as... 

---A 3 question process on how to actually identify your queen bee role and implement in your zone of genius

---The thought shifting perspective on how you’re actually procrastinating big time in your business without meaning too

---How to intentionally design a business differently from others in your industry

There is def. Some No Fartin’ around energy in this one as well as some bongos -- yep, I said bongos. Just listen and you’ll see ;-)

Connect with Carlos Garcia

You can connect with him at -

www.executebooks.com

"Who CARES!?"

Well, you do... and a little too much. OUCH.

As entrepreneurs, we are told to "go out and be visible....", "Be different/authentic..." and who cares what others think.

But if you're anything like me, saying "who cares?" is nice, but it's rarely effective.

Join me in today's episode as I dive ALL in on how I let caring "too much" cost me 3 years in growing my business and my heart behind this podcast.