The No-Fluff Business Show With Sarah Mae Ives

The thing about being your own boss is...you call the shots and you have to show up! There's nobody that's going to come in and remind you to do something, or hold you accountable for your goals; that's on you. Which is both scary and empowering! Because your success ultimately depends on YOU, it's beyond important to be crystal-clear about your motivations and vision for being an entrepreneur, so that you are able to really show up each day, and not become victim to flagging motivation...

On this week's episode of The No-Fluff Business podcast, we are diving into the important and honestly foundational questions that you need to be asking yourself at the outset of starting your business. Digging deep now will help you to combat those days when you just.don't.feel.like.it. Being 100% clear on what motivates you, what does your future vision look like, and why you want to embrace the entrepreneurial life will seriously mean the difference between continued momentum and success, or another failed idea and investment.

Let's get clear on your why so that you can build the practical steps towards bringing the motivation to your business day in and day out!

Placeholder

So you have an ads agency, you know what niche you're interested in, and you're ready to rock your online business! Now you need to work on getting clients! But what's the best way to cultivate successful leads in the online space, and can you do more than one strategy? Understanding the fundamentals of client acquisition will help take your business from a dream to a reality, and will help you feel more confident about how to find the clients that desperately need your services (like yesterday!)

In this week's episode of the No-Fluff Business Show, I'm going to take a deeper dive into the four key ways to get clients today: running your own ads, tried-but-true organic outreach strategies, networking, and the power of referrals. Knowing where and how to get clients will be one less thing to worry about on your path to being an ads management boss! :) 

Ok, so! You want to start an online business. But you don’t want to waste endless amounts of time, energy, and money on the wrong business. (And having done that myself, I can attest to the fact it’s a big pain in the behind when it happens).

But here’s the TRUTH. In 2021 (and almost 2022), you do NOT have to waste as much time starting a business as those of us who started a decade ago had to. In fact, today, if you make the decision to start the RIGHT business, you can get started in about 90 days!

Let’s chat today about the best way to make your dreams of an online business come true, and make the best decisions that will accelerate your results along the way.

There are a million new business ideas popping up every week, and you may be interested in the potential of some of them...but how do you know if you're actually on the right track when it comes to pursuing a new online business venture?

When it comes to the online space, there are a lot of flashes in the pan, but less information and guidance on understanding how to assess a business idea and know if it's worth investing your time, energy, and money in.

On this week's episode of the No-Fluff Business podcast, we break down what to look for when you're assessing the viability of your online business idea, and whether or not it has the staying power to be a long-term success.

"Work 3 hours a day from the beach!" "The right business will feel easy and require little to no work!" "Use your existing skillsets to build a passive income empire!"

How many times have you been swayed by the idea of starting a business because of the ease in which it's presented? Sure, it would be SUPER nice to sit by a beach, sipping pina coladas and watching the dollars go up in your bank account, while you do virtually nothing, but...how realistic is this really?

In this week's episode of The No-Fluff Business Podcast, we dive into four of the most common entrepreneurial myths that you'll come across (if you haven't already), as you start your business.

We unpack these ideas in an informed way that helps you break down the myth, and make sense of the gimmicks. True entrepreneurial success is always going to involve a large degree of hustle and motivation, but there's nothing to say you can't enjoy those cocktails on the beach, running your own business, and making major moolah - but with the knowledge of how to do it in a real and sustainable way. :)

One of the most exciting parts of starting a business is knowing that you will get to help people. But...ever feel stuck in trying to figure out WHO you are going to help? You're not alone!

Many budding business owners get really stuck trying to figure out who they will help and get worried that it's either too narrow, too broad...and become really overwhelmed.

But choosing a specific type of person to help is the fastest way to be successful in months, not years, PLUS allows you to help the maximum number of people.

On this week's episode of the No-Fluff Business Show, we dive deep about honing in on how to find your niche.

You may not know what an ideal avatar is now (flashbacks to the blue people in James Cameron's movie?), but this week's episode will help you uncover what an avatar is, and WHY it matters for your business, and your success.

You've researched your ideal target audience. You've spent hours crafting the most compelling copywriting for your client's offer. You've painstakingly set up a strategically-informed ads campaign that hits all the important points that you've learned and honed. But your client isn't getting the results that you both thought you would. What do you do? Is it a bad offer? A bad campaign set-up? All or none of the above?

On this week's episode of the No-Fluff Business Show, we learn about one of the most important elements of being an ads manager: problem-solving. Investigating less-than-ideal results is a crucial skill that will help you identify the problem, and come up with the blueprint for resolving it. We talk about how to start thinking like an investigative ads manager, and using your skill sets and agency resources to provide valuable solutions to your clients.

One of the most frequent questions I get asked is: "how can I reduce my advertising costs?" When starting a business, there is a LOT that goes into evaluating and understanding the costs of advertising, and it's not as simple as more input (money) = more output (leads).

On this week's episode, we dig deep into three of the most significant factors to consider when analyzing advertising expenditure, in order to understand how to reduce these costs in a sustainable and informed way.

When you run your own business, it can be easy to let business, 2-year plans, client tasks, and all the other elements of running a business get to a point where it's running your brain and your life. As exciting as it is to be the boss babe of your own business, it's important to take a step back and know how to maintain a healthy work-life balance.

Especially if you are a mom or caretaker, not letting work seep into your other relationships is something that can often be more challenging than we think because we tend to be in "on" mode all the time.

This week's episode will dive into why ensuring that you have a good work-life balance will actually make you a more successful entrepreneur, and help you to be mentally fresh for all the amazing challenges and opportunities that entrepreneurship offers.