The No Normal Show by BPD

Let's talk all things Super Bowl! In this episode, Desiree and Stephanie are joined by Mindy Adams, Chief Creative Officer at BPD, as we break down Super Bowl LIX. We explore ads that stood out, the cultural significance of Kendrick Lamar’s halftime performance, how healthcare brands are showing up (or missing the mark) in major media moments, the impact of AI in advertising, and the power of storytelling in shaping public perception.

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What an exciting time to be alive and to also be...AI? In this episode of The No Normal, Emily Baker, AVP of Engagement, joins Des and Stephanie to discuss the emergence of AI agents that can perform tasks for users, the implications for marketing and content creation, and the disruption caused by DeepSeek in the competitive AI landscape.

AI has been an exceptional tool for creatives and non-creatives alike to bring their ideas to life. So why the backlash? We touch on this and other important topics as we cover Stephanie Wierwille's latest blog for BPD, "The AI Era: The Golden Age of Healthcare Marketing," which emphasizes the importance of innovation, the democratization of creativity, and the need for marketers to adapt to new technologies while maintaining a human touch.

Read Stephanie's blog, "The AI Era: The Golden Age of Healthcare Marketing".

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SO much has happened in the past couple of weeks and we're here to talk all about it! In this episode of The No Normal Show, hosts Stephanie, Chris, and Desireé discuss the evolving landscape of artificial intelligence, highlighting new concepts like Artificial Super Intelligence (ASI). We explore the implications of advancements in AI and the philosophical questions they raise about humanity and consciousness. Will AI actually end up telling us what to do?! We then shift to chat about the importance of community and human connection in today's digital age, covering books like Robert D. Putnam's 'Bowling Alone' and the documentary 'Join or Die'. And we get into a hot debate about the implications of recent changes in social media policies. Will it be a hellscape or do we remain hopeful in 2025? Find out now.

We had an amazing time at last month's Joe Public Retreat digging into healthcare marketing's most pressing issues with CMOs across the nation. We're bringing you all the hot takes, right here! In this episode, Chris Bevolo returns to the show as a permanent host and chats with Stephanie about the three-day event in Charleston, SC. We explore the pressures CMOs face and the urgent need for a shift in their roles to address market dynamics and stakeholder engagement. From Paul Keckley’s insights on economic pressures to Dr. Marcus Collins’ bold vision for branding as community-building, and Paul Roetzer’s groundbreaking takes on AI in healthcare marketing—we’re covering it all. Tune in!

Join us as we time-travel back to the HLTH 2024 conference in Las Vegas. In this exclusive interview with Andy Beckman, Director of Sales at Garmin Health, we explore the cutting-edge role of wearables, AI, and data in shaping a consumer-centered health universe. Andy shared Garmin Health's innovative uses of data to center its marketing and experiences around communities of consumers—like runners or aviators. If you're considering leaning into community-based product development and marketing, this conversation is for you!

In this episode, Desiree is joined by Frank Carter, Vice President of Brand at AdventHealth; Michelle Figuero, Founder of Good News Movement; and Julie Bricker, VP of Media Innovation and Integration at BPD. Together, we discuss the successful partnership between AdventHealth and Good News Movement, highlighting their unconventional marketing strategies in healthcare to tell stories—emphasizing the importance of human connection in healing.

The BPD team hit HLTH 2024 in Vegas last month, and we're still buzzing about it! From real strides being made in women's health, to the never-ending AI hype, to the latest in primary care "funnel wars", we're breaking down the biggest takeaways and talking about what they mean for the future of health.

Is your marketing team ready for the AI revolution? We sat down with Paul Roetzer, Founder and CEO of the Marketing AI Institute, to discuss how CMOs and healthcare marketers can approach AI in 2025. Healthcare marketers are still experimenting with AI—but need to scale, quickly. Ready, set, AI.

Tomorrow is too late, and hospital systems need to act now. In this episode, host Kris Wickline is joined by Kate Caverno and Sarah Mars Bowie, both serving as VP of Communications at BPD. Together, they discuss BPD's latest value attack white paper, "Tomorrow Is Too Late", highlighting the influence of payers and pharmaceutical companies on public opinion, the hurdles hospitals face in communicating their true value, and why building trust with consumers has never been more critical. Tune in now. 

In this episode, Desirée Duncan is joined by Yvette Conyers, Associate Dean of Equity Diversity, and Inclusion at the University of Maryland School of Nursing, and Chelsea Rice, Associate Vice President of Engagement at BPD to discuss the critical themes of health equity and the power of storytelling in nursing. We learn about Yvette's personal journey in nursing, the importance of understanding social determinants of health, and how storytelling can foster deeper connections and understanding in healthcare.