The No Normal Show by BPD

The No Normal Show by BPD

By BPDBusinessNewsMedicineHealth & FitnessNews CommentaryMarketing
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The No Normal Show by BPD episodes

  • The Future of Social Media Marketing

    How will social media marketing evolve in 2025? Will Meta AI take off? Will the Metaverse make a come-back? How can marketers create ALL the content needed in an efficient way? How is social mimicking search? We’ve got our crystal ball out—join us for this peek into a social future.

    38 min
  • Newsflash: Hospitals' Value Under Attack, Again

    New data by EY and the AHA shows that nonprofit health systems give back to communities to the tune of $129B. But in the same week, a new JAMA study focuses in on nonprofit hospitals tax exempt status. In this newsflash episode, we explore these conflicting reports and dig into the ongoing Value Attack on health systems. And—hot off the press, CVS Health is cutting costs—another new entrant to bite the dust? Tune in for all this news and more.

    17 min
  • Beyond the Backlash: How Healthcare Can Continue to Embrace Health Equity

    How can we overcome the backlash against DEI initiatives and truly address health equity? Hint, communications plays a vital role. Guests Vanessa Nazario, Chapter President of the South Florida Chapter of the National Association Latino Healthcare Executives, and VP of Communications, Nicole Terry joins our host Desiree Duncan, VP of Health Equity & Inclusion to delve into the crucial themes of health equity, the influence of social determinants on patient outcomes, and culturally competent care being a must for every organization. Don’t miss this compelling conversation on how healthcare marketers, communicators, and c-suite level executives can create more inclusive and equitable healthcare system for all and grow their market share.

    36 min
  • Newsflash: Is the Pixel Mayhem finally over? HHS's Decision on Pixel Tracking
    Hospitals and health systems have been in Pixel Mayhem for 2+ years now. But with the U.S. Department of Health & Human Services' recent decision to drop its appeal in the pixel tracking case—are our pixel tracking troubles finally over? Join us in a discussion about how healthcare marketers can responsibly navigate tracking technology, and balance first- and third-party data for measurement purposes. Tune in.
    19 min
  • Rural Health Care: Who's doing it well?
    The National Institute for Health Care Management reports that 80% of rural America is medically underserved. Because of this, building relationships and making authentic connections with rural communities is crucial for healthcare brands. In this episode, we discuss our personal experiences with rural communities and the importance of healthcare marketers understanding the needs and interests of these communities for effective marketing.
    33 min
  • Newsflash: Learning from Nike's brand challenges
    Nike. Just say the word and brand strategists everywhere go gaga. But today, this storied brand is facing major challenges—Nike's revenue has dipped, digital sales have declined, and the stock price has plummeted. What's the tea? In this episode, we dig into what went wrong, and discuss learnings for healthcare marketers.
    20 min

About The No Normal Show by BPD

From the publisher's feed

As a bold, future-forward podcast for healthcare marketers who refuse to settle for how things have always been, The No Normal Show explores what’s new, next, and needed in healthcare marketing—from…