Hospitals and health systems have been in Pixel Mayhem for 2+ years now. But with the U.S. Department of Health & Human Services' recent decision to drop its appeal in the pixel tracking case—are our pixel tracking troubles finally over? Join us in a discussion about how healthcare marketers can responsibly navigate tracking technology, and balance first- and third-party data for measurement purposes. Tune in.

The National Institute for Health Care Management reports that 80% of rural America is medically underserved. Because of this, building relationships and making authentic connections with rural communities is crucial for healthcare brands. In this episode, we discuss our personal experiences with rural communities and the importance of healthcare marketers understanding the needs and interests of these communities for effective marketing.

Nike. Just say the word and brand strategists everywhere go gaga. But today, this storied brand is facing major challenges—Nike's revenue has dipped, digital sales have declined, and the stock price has plummeted. What's the tea? In this episode, we dig into what went wrong, and discuss learnings for healthcare marketers.

What happens when you combine the art of human experiences with the science of data? You get creative Precision Marketing. In this episode, host Desirée Duncan, VP of Health Equity, is joined by Mindy Adams, Chief Creative Officer, and Anne DiNapoli Block, Managing Director of Data Solutions & Analytics—all from BPD—as they discuss Precision Marketing and the intersection of creativity and data, along with some of their favorite campaigns that leverage data to tell stories and personalize messaging, such as Spotify's Wrapped and Google's Year in Search. Take a listen.

What defines a game-changing campaign? Is it a community-driven project for a new smartphone launch, or perhaps a daring campaign that challenge digital dating norms? In this episode, Desirée Duncan, VP of Health Equity; Julie Bricker, VP of Media Innovation & Integration; and Christian Barnett, Chief Creative Officer—all from BPD—delve into the game-changing campaigns that inspire us—from Heinz’s bold moves to campaigns that keep it real with humor and humanity. Discover how healthcare marketing leaders can draw inspiration to create their own revolution. Learn how healthcare marketing leaders can continue to be inspired to make their own game-changing campaigns by listening now.

What if... healthcare marketers could speak to audiences one-on-one? What if... machine learning underpinned your marketing, getting smarter every day about your audiences, targeting, and creative output? What if... your marketing efforts drove a 10:1 ROI? We dreamed it. And then we built it. Join Precision Marketing experts Anne DiNapoli Block, Managing Director of Data Solutions & Analytics and Micha Siegel, Precision Marketing & Data Strategist for a conversation about how to supercharge your healthcare marketing efforts.