The No Normal Show by BPD

The No Normal Show by BPD

By BPDBusinessNewsMedicineHealth & FitnessNews CommentaryMarketing
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The No Normal Show by BPD episodes

  • Blending Art and Science: Data-Driven Storytelling
    What happens when you combine the art of human experiences with the science of data? You get creative Precision Marketing. In this episode, host Desirée Duncan, VP of Health Equity, is joined by Mindy Adams, Chief Creative Officer, and Anne DiNapoli Block, Managing Director of Data Solutions & Analytics—all from BPD—as they discuss Precision Marketing and the intersection of creativity and data, along with some of their favorite campaigns that leverage data to tell stories and personalize messaging, such as Spotify's Wrapped and Google's Year in Search. Take a listen.
    32 min
  • Let's Talk: Game-Changing Campaigns
    What defines a game-changing campaign? Is it a community-driven project for a new smartphone launch, or perhaps a daring campaign that challenge digital dating norms? In this episode, Desirée Duncan, VP of Health Equity; Julie Bricker, VP of Media Innovation & Integration; and Christian Barnett, Chief Creative Officer—all from BPD—delve into the game-changing campaigns that inspire us—from Heinz’s bold moves to campaigns that keep it real with humor and humanity. Discover how healthcare marketing leaders can draw inspiration to create their own revolution. Learn how healthcare marketing leaders can continue to be inspired to make their own game-changing campaigns by listening now.
    33 min
  • Data or Bust: The Power of Precision Marketing
    What if... healthcare marketers could speak to audiences one-on-one? What if... machine learning underpinned your marketing, getting smarter every day about your audiences, targeting, and creative output? What if... your marketing efforts drove a 10:1 ROI? We dreamed it. And then we built it. Join Precision Marketing experts Anne DiNapoli Block, Managing Director of Data Solutions & Analytics and Micha Siegel, Precision Marketing & Data Strategist for a conversation about how to supercharge your healthcare marketing efforts.
    39 min
  • Igniting Greatness: SHIFT - Everybody's Work PT.2
    In this episode, host Desiree Duncan, VP of Health Equity, is joined by guests Beth Toner, Director of Program Communications for the Robert Wood Johnson Foundation, and Dr. Jann Murray-García, Emerita Professor at the Betty Irene Moore School of Nursing at UC Davis. They discuss the background and impact of SHIFT Film's new documentary, 'Everybody's Work,' which focuses on addressing structural and systemic racism within healthcare and nursing. They explore the presence of racism in healthcare delivery, the need for critical self-reflection and the disruption of harmful scripts, and highlight the importance of storytelling, amplifying voices, and building relationships to address systemic racism.
    34 min

About The No Normal Show by BPD

From the publisher's feed

As a bold, future-forward podcast for healthcare marketers who refuse to settle for how things have always been, The No Normal Show explores what’s new, next, and needed in healthcare marketing—from…