Hey, this is Clay. Welcome to another episode of The Nomics Update. Today I'm going to talk about color capitulation. So for some time now, we've really been proud of our branding. When we first started, we hired a fancy branding agency, and they're called Fuzzco. They've worked with MailChimp and other folks, pretty fancy team, and we developed this dynamic brand together, [00:00:30] and the way the brand works, I'm sure you've seen on the website, is that the colors change on the website based on the state of the market. So if the market's way down, the accent color across our homepage is red. If it's way up, then it's green, but when you traverse the spectrum from -2 percent down to +2 [00:01:00] percent up or greater, you are traversing this color continuum from red to green or from green to red.
So if the market's in the middle, if there's virtually no change on a given day, then essentially, the website is purple, because that's roughly the middle point between red and green. So a lot of people don't like purple. It's kind of weird, it's becoming a more trendy [00:01:30] startup color, but the main thing that the people don't like is seeing a bunch of currencies in purple. People tend to really like these binary signals. So if it's up, even if it's up by only .01 percent, they want it green, and if it's down, even if it's down by .05 percent, they want it red. So I fought this for a while. I thought our branding scheme was cool. But [00:02:00] over and over again, I heard people say like, "Why is it when I change from the month view to the year view, the color scheme changes?"
Well, the reason why the color scheme changes when you go from the month view to, let's say, a year view is because the market's up over the last year. Well, it was as of a few days ago. But the market's down if you take the month view. [00:02:30] Oh no, it's actually up six percent. Anyway, all kinds of people telling us they didn't like the colors. And the thing about a good product company, I think, is that you just don't fight with your customers. If you hear something enough, you just have to do it. So we're capitulating, we thought we were so smart and so clever with this design, but we're not. [00:03:00] We're not smarter than you, we're not smarter than our customers. So we are going to essentially make everything either green or red, which essentially means we're just tightening the band.
So basically, the color spectrum from red to green is going to dynamically update from .2., from .2.5 [00:03:30] percent to point, I'm sorry, from .2.5, my God, I can't say this right. From .25 percent to -.25 percent, it's gonna traverse. So anyway, almost everything is going to be basic red or green. And if we have to tighten that color, that band as well, we will, and then almost everything will be red and green, which will be kind of sad, but we'll understand. [00:04:00] Anyway, thanks to everyone who so passionately argued for this. Eric Meltzer hated our colors for a while there. Ben Davenport, ex-CTO of BitGo and founder of that company and a really cool guy, someone who we like to learn from, sent in this feedback as well. And then just a whole slew of other people I won't name drop here, but [00:04:30] suffice to say, we heard the message loud and clear. We're going to do it. You hate the colors. Okay. Thanks for the feedback. Bye.
Website: https://nomics.com
Crypto Market Data API: http://nomicsapi.com
Personal Twitter: https://twitter.com/ClayCollins
Company Twitter: https://twitter.com/NomicsFinance
