The Nomics Update

Hey, this is Clay and I am pleased to announce that Nomics has raised a Series A round venture capital financing. Leading the round is Arthur Ventures, and also participating are Coinbase Ventures, Digital Currency Group, TokenSoft, Ben Davenport, who is the co-founder and former CTO of BitGo, CoVenture Crypto, CityBlock Capital, [00:00:30] King Capital, and some other friends and family, who participated in the round. We're excited to partner with all of them.

I can tell you a little bit about how this came together. A few months ago, I started looking at companies that I really, really respected, in terms of the products that they had created, but also [00:01:00] how lean the companies ran. A few companies in that category include Zapier, Clearbit, SendGrid, folks like that. I looked at the size of their series A funding. Zapier and Clearbit, I believe, had only done one round of VC financing and or seed rounds, and never had to raise [00:01:30] money again. I believe that's true of Clearbit. I know that's true of Zapier. SendGrid, of course, went on to become public. I think they're being sold to [Tulio 00:01:40] right now, but I looked at the average series A size. I saw a lot of constraint, and pragmaticism around the raise. I think we were aiming for that as well. At my last company, we raised 38 million in ventures capital. [00:02:00] So I've done the thing where we raise a lot. Over time, I'm becoming a bigger and bigger fan of constraints, and just really being reasonable about these things, especially after the euphoria of the 2017 bull market and crypto.

We're excited about this. I think I was saying this earlier. [00:02:30] How this got started was I approached Patrick Meenan at Arthur Ventures. Again, they're our lead investor. I told him we were going to raise, and that I wanted to pitch him first before we went to anyone else, really. I went to Patrick and pitched him. Basically said, essentially, "Here's what we're thinking, in terms of valuation. I'd like to have you specifically [00:03:00] on the board. I'd like Arthur Ventures specifically to be the lead investor, if you guys are down for this. If you're not, no problem. We'll go to the coast or maybe we'll look here internally, but we really, really want this to be you."

The backstory there is I served on the board of Leadpages, and I'm still on board of Leadpages with Patrick for around five years. I knew that we were aligned. [00:03:30] The philosophy here is that I've seen a lot of VCs claim to do value-added things. I think in some cases it's possible, and it can happen, but that narrative has really been blown up around VCs doing intros, and helping you hire, and doing marketing stuff for you or in some cases, building software. I just, I think it's really [00:04:00] hard to actually realize that value in a lot of cases.

I heard it was a famous Israeli VC talking about how when he first got started in crypto, he tried to do everything to help his portfolio companies. What he realized over time was that the companies that were going to make it, and that did make it, and that offered the biggest return or provided the biggest return didn't really need his help at all. [00:04:30] It was the companies that probably where the investment would go to zero or something similar, that ate up all his time. He got to the point where when he made an investment, he would just give the founder or whoever was leading the raise his card, and say, "Here's my number. You can call it. I probably won't answer, but just think of this as a money-only arrangement." [00:05:00] I actually think there's a lot of value in that.

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Website: https://nomics.com

Crypto Market Data API: https://nomicsapi.com

Personal Twitter: https://twitter.com/ClayCollins

Company Twitter: https://twitter.com/NomicsFinance

When I first got started [00:01:00] in the cryptocurrency space, I started looking at websites like CoinMarketCap, and there was no about page. There was really no phone number. People wouldn't tell you who they are. People were using pseudonyms. Everyone was like cryptopeeweeherman on Twitter. For the most part, that trend has continued. We do have a few competitors here and there [00:01:30] that will say who they are at least on the consumer side, but for the most part, nobody tell you who they are. It's kind of sketchy. It's kind of fishy is the new, you have this new kind of little website that's popped up recently that I think is actually using our data, using our API, and they won't say who they are. All the domains are hidden. It's not, I'm not creeping on these people, but it's just, my mind is [00:02:00] just absolutely just blown by all of this.

I guess what's surprising is how far this mindset has seeped into so many, so many aspects of the space, even on the enterprise side. I've been doing a lot of talking to reporters recently around something we're going to announce that I'm [00:02:30] excited to announce, and one question they ask is, "Who are some of your customers?" The big ones, I'm not able to say, because they're all, we're all wrapped up under NDAs. I guess that's something I've kind of been surprised about, especially [00:03:00] coming from the marketing technology space, from vertical SaaS, where people are giving each other testimonials, where you can use logos on people's homepage, where people list their customers sometimes without even permission. That's not cool, like I wouldn't do that at my past company, but it's really incredible.

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Website: https://nomics.com

Crypto Market Data API: https://nomicsapi.com

Personal Twitter: https://twitter.com/ClayCollins

Company Twitter: https://twitter.com/NomicsFinance

So I'm pretty tired today. We decided when we first started Nomics that we just weren't going to build a marketing time and we weren't going to hire admins or directors of operations and it's for a bunch of reasons, but I see a lot of really bloated organizations, especially in the block chain space. I see organizations that have a COO and a finance person [00:00:30] and this person and that person and they'll have like a bunch of analysts, a marketing person, a PR firm. It will be like a 15 or 20 person organization and there will be like three or four developers or engineers. Man, I just think that's a lot of bloat especially considering that winter is coming or arguably it is here.

For all the talk that I hear [00:01:00] in product organizations about tech debt, I think something that's often not discussed enough is org chart debt. Org chart debt is when you start prematurely building our your org prior to having real revenue or product market fit and you end up with this org and that has its own momentum and starts holding you back and makes it really hard to pivot. So at Nomics, [00:01:30] there's me, there's ... and I'm only non-technical person, I'm somewhat technical, I was a developer in a past life, but there's myself, our CTO and my co-founder, there's a designer/developer, essentially designer who operates at the design layer of our app and can re-theme the app essentially without having to touch other parts of the code, so definitely deploys to get hub and stuff like that. [00:02:00] We have a friend and engineer, we have someone who works in the middle end, essentially on our API and our API gateway, and we're hiring ... plug for that, we're hiring, a distributed data systems engineer who works with [Kofka 00:02:19] and Cassandra and stuff like that. So, if you know anyone whose interested in that position, please let them know.

But, man, I've just seen so many orgs where [00:02:30] the org chart is more mature than the business and they end up creating all this momentum around the people they've hired and the projects that the people they've hired have developed and they end up in a place that they just can't crawl back from. Particularly, I think in our space given how active crypto Twitter is and the lure that that has, [00:03:00] and I think the lure that content marketing has in our space, I think a lot of maybe competitive organizations end up hiring marketers, blog writers, analysts, and they end up in a place where it's like, what are they, are they immediate company, are they a software company? All those people really ... [00:03:30] it's hard to measure. I think this is the biggest thing, it's hard to measure the effectiveness of what those people are doing if you don't have a product to sell, right?

When you have a product to sell, then you can measure the efficacy of all your marketing efforts, all those medium posts, all those tweets, all those talks that are given, all those podcast appearances, all those podcasts that are created. You can measure those against whether or not they're moving the needle [00:04:00] the paid product. When you don't you end up in a situation where you end up having to spend a lot of time managing people and empowering, often incredibly talented people who kind of lack in a north star, in a sense that they have no idea how the contributions that they provide affect the bottom line.

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Website: https://nomics.com

Crypto Market Data API: http://nomicsapi.com

Personal Twitter: https://twitter.com/ClayCollins

Company Twitter: https://twitter.com/NomicsFinance

Quick update today. If you go to: asknomics.com, it'll send you a page where you can record audio question. If it's a good question and relevant to what we do and all that, we will answer it live on this podcast, which is the Nomics update.

Anyway, I look forward to hearing your questions. I'm happy to talk about future product roadmap, points of differentiation verus competitive products, our API, [00:00:30] the future of the API, how our company is set up, funding, any of that stuff.

So, again, if you have any questions, go to: asknomics.com and if you can use a good headset or whatever because it's going to produce audio that I can then play on this podcast for everyone to hear and then I can respond with my answers and thoughts. So post a question if you want to. It should [00:01:00] be fun. I'll be sure to link to you in the show notes, link to your Twitter handle and LinkedIn profile and even company website if you want to. So it's a good way to get a little bit of exposure around your project, whatever you're doing, especially if you have a good intelligent question.

Alright. Take care. Bye.

Website: https://nomics.com

Crypto Market Data API: http://nomicsapi.com

Personal Twitter: https://twitter.com/ClayCollins

Company Twitter: https://twitter.com/NomicsFinance

I want to talk for a bit about how Adderall, the drug, meditation, and therapy have changed my life. I realize this is a diversion from what we normally cover, and I think it's questionable whether or not I should even be talking about these issues in this podcast, right. It's called the Nomics Update, it's about the company, but I think in a lot of other ways this is kind of inside our journey building this start up.

So, [00:00:30] there might be a chance that i never do this kind of update ever again. Please let me know if it's helpful to you. Certainly, let's start off with the first one. So, the first one, Adderall. Certainly, the plight of people with attention deficit disorder is nowhere near on the same level of the plights of people dealing with other kinds of things. So, if you have a mental illness or depression, this is not in that same kind [00:01:00] of category. This isn't in the same category as people who have dealt with being repressed or people who have experienced racism or other kinds of isms because they're members of marginalized groups, but I think it's worth speaking to.

The reason I'm bringing this up is because back in the day I saw a social media post from someone who I really respected saying that he was taking some kind of medication for [00:01:30] ADD and he was better for it. He was more present for his family, he was more present to his coworkers. He was a nicer person. He was no longer depressed because he wasn't struggling with a lot of the things that come with ADD. So I think it's worth noting. If just to normalize some of this.

So, starting this year I began taking Adderall. I got a prescription and I don't know what to say here [00:02:00] other than my entire life i never really felt like I had complete access to my brain. And I never felt like my brain really worked. I went in, I saw a doctor, there were some tests, and I got a prescription. And from day one of taking this, my life has changed. I'm able to execute on things that my family needs me to execute on. That my business needs me to execute on, that our customers need us to execute on, [00:02:30] and I've never felt that all of me was available to me until now, right. Cognitively.

So, it's really, it's really really really made a difference. And so I want to normalize this and I don't know, do my small part to destigmatize attention deficit disorder and ADD. I will say that I'm glad I didn't take any of these medications as a child. Adderall is an amphetamine and [00:03:00] it's real. I do think that this was something, a decision I needed to make as an adult and I'm glad my parents were against this when I was a child. So that's really all I have to say about that. If you are an entrepreneur or involved in finance, there's a decent chance that you have something like this. A very high percentage of entrepreneurs I found have attention deficit disorder.

[00:03:30] I think it used to be called ADHD. It either used to be called ADHD and now it's called ADD, or it's ADD and now it's called ADHD. But there used to be two types of ADD, one was a kind that came with hyperactivity, and then there was a kind that did not. And I have the kind that does not come with hyperactivity, I'm a huge ... Although, you know, I like podcasting and speaking from the stage, I'm a huge introvert. Although, someone I know [00:04:00] has pointed out that speaking on stage and doing a podcast for the most part is not an extroverted activity when you're on stage, it's really just you. And yes, you're interacting with the audience and reading them, but it's very different than being in a group with five people.

So, anyway, moving on to the next thing. Meditation.

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Website: https://nomics.com

Crypto Market Data API: http://nomicsapi.com

Personal Twitter: https://twitter.com/ClayCollins

Company Twitter: https://twitter.com/NomicsFinance

Each day, almost every day, I get pitched by a company or a person that would like to be on the Nomics ... on the Flippening podcast, our most popular podcast, the one that is reliably getting over 25,000 downloads per episode. Often it's over 50,000 downloads per episode. Sometimes it's a PR firm that reaches out and I never really entertain those requests. I [00:00:30] only talk to folks who are looking to book themselves on the podcast, but actually, there's only been one attempt so far from someone who's approached me about being on the podcast that ... where that has converted into an actual interview. I wanted to share my thinking on this.

Rule number one, or guideline number one that I take into consideration is the person [00:01:00] who would be interviewed, are they the ones reaching out? If so, that's good and we can proceed. It's not someone on their PR team. It's not someone in marketing who's looking to book their CEO who may or may not have any desire to be on the podcast or who may or may not have ever heard of it. I think another thing that we take into consideration is have we done an episode recently on the topic that they would want [00:01:30] to talk about? This often can trip up the process because very frequently people reach out right after we interviewed a competitor. We'll interview a competitor. We'll get them on the show, and then a bunch of other people in the same industry will wanna reach out. It's like I don't wanna do a bunch of podcasts on this one topic. Our audience doesn't wanna hear it. There's not gonna be a lot of net new information.

The next thing that we take into consideration is [00:02:00] does this project, or company, or whoever's reaching out, do they have a product that's live and usable by the public? There's so much speculative activity in this space. There's a lot of people building new things, who have been building new things for a long time and we're not looking to have conversations with projects that don't have something tangible that's available for the product to consume. [00:02:30] If they're a crypto hedge fund, they have to be a hedge fund that's live and taking limited partners. If it's a product, a fintech product, it has to be a product that is available to the public, even if it's just public data. It has to be at least at that stage in order to move forward.

The next thing is that we are unwilling to be part of people's launch plans. [00:03:00] If you're gearing up for a big launch ... Usually if you're gearing up for a big launch, the thing that you're launching doesn't exist yet. It isn't available to the public at large. In those cases, we just don't wanna be part of someone's launch event campaign or planning, unless they wanna be a sponsor. In which case, we're ... that's something we're open to talk to you, but in terms of content on the podcast itself, [00:03:30] it has ... you have ... the dust has to have settled on the launch of whatever you're doing because again, we're not here to be part of people's marketing agendas. We're here to educate the space. If you wanna do marketing with us, that's what our paid sponsorships are for.

Once we've gotten past that, all of these hurdles, I'm hearing from the person themselves, they ... it's not about a topic [00:04:00] that we recently covered, the dust has settled on a product launch and the product is publicly available and consumable by the general public or at least some subsection of the general public, maybe it's just accredited investors, but once we're past that, the questions I ask myself are, "Does having this person on the podcast ...

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Website: https://nomics.com

Crypto Market Data API: http://nomicsapi.com

Personal Twitter: https://twitter.com/ClayCollins

Company Twitter: https://twitter.com/NomicsFinance

Hey, this is Clay. Welcome to The Nomics Update for today, and today I want to talk about something that's come up a few times here in the last month. We actually get a few bug logs, bug alerts from our community that essentially come in and say the following, "CoinMarketCap is showing this number, and you're showing a different number. You have a bug," and so this might be related to the all-time high [00:00:30] of a crypto asset. They might be telling us that the volume numbers that we're reporting for a given exchange are different than what CoinMarketCap is reporting, or even in some cases different from what the website itself is reporting, and usually they're slight variations.

But I just find it so interesting that CoinMarketCap has gotten to a position in the industry where literally [00:01:00] if there's a discrepancy between our numbers or someone else's numbers and their numbers, that it's considered to be a bug, and I want to stay open-minded about this. Sometimes when this kind of thing is brought to our attention, there is something notable to explore there. Maybe we should reconsider our pricing methodologies, but for the most part we've been extremely open about our pricing methodologies, [00:01:30] and other sites, including CoinMarketCap, has not.

For example, we have an entire article on our blog written about how we price crypto assets, and it's not just a line or two explaining the methodology. It's an entire article with math and tables. I think it's about 750 words on we explore different use cases and how we might calculate the price of a crypto asset in those cases. The same with all-time high. We have an article, [00:02:00] a long form article written about we calculate all-time high.

When this kind of request comes in from one of our API customers, one of my paying API customers, I essentially tell them here's how we calculate the methodology. Here's the data behind it. Do you agree with the data? If the answer's yes, do you think this is good data? If you agree with our methodology, then [00:02:30] this number should serve you well, and also let those customers know, or anyone else who's using our data, know that if they want to use alternative methodologies for calculating these things, they absolutely can because we give everyone all the raw data that they need to calculate these things themselves. We have for the most part every single trade, on every single trading pair, on every exchange going back to the very beginning [00:03:00] of those trading pairs on those exchanges.

Yeah, so I just think it's really interesting. I think it's worth noting though there's a lot different ways to calculate all-time high. There's a lot of different ways to calculate candles. I'll give you an example with Binance. One of our customers, really astute person, came to us, and they weren't reporting this as a bug, but they essentially said, "Hey, CoinMarketCap is showing this volume [00:03:30] number for Binance, and you're showing a different number. Why is that?"

It essentially came down to the fact that we price Tether, TUSD is the ticker symbol, we price Tether differently than CoinmarketCap prices Tether. There's slight variations in the price of Tether to the U.S. dollar. Because Binance is the largest exchange and because all of Binance's [00:04:00] largest markets, at least as of the recording today, are priced in Tether, if there's a slight variation in the price of Tether between us and Binance ... and Binance is doing hundreds of millions of dollars per day, sometimes billions, then we're absolutely going to be showing different volume numbers.

But I think it's really time for us as a community to [00:04:30] just stop accepting calculations in this space.

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Website: https://nomics.com

Crypto Market Data API: http://nomicsapi.com

Personal Twitter: https://twitter.com/ClayCollins

Company Twitter: https://twitter.com/NomicsFinance

Hey, it's me, your trusty market-data API, CEO here at Nomics. This is usually my audio journal, but today I'm going use this opportunity to shill. First off, how was your Thanksgiving? I hope it was good. I hope you avoided fights with the in-laws or whatever, having to explain why everyone invested in Bitcoin and lost money.

[00:00:30] I had a good time. I did see a little bit of fighting. I did not participate in any family infighting but the stress is over and we're back to business. I got inspired by all the Black Friday pitches I saw in my inbox today and man, my inner marketer just couldn't resist. It's too late to do a Black Friday deal, so we're going to do a Cyber Monday offering.

[00:01:00] It's pretty simple. There's basically two things. The first thing is if you sign up for the paid version of our API and do an onboarding call with us, we will waive the $100 setup fee. Usually, when you sign up for the commercial-grade version of our API that doesn't require attribution and comes with redistribution rights and stuff like that, [00:01:30] there's a $100 setup fee. If you do an onboarding call with us, we'll waive that.

By the way, the reason why we added the $100 setup fee for the commercial version of our API is because we had people signing up for the seven-day trial, which everyone gets a seven-day trial, so if you sign up, we waive the $100 setup fee. Then, you're essentially just into a free seven-day trial, no strings attached. We had people signing up for [00:02:00] that using it for seven days, not talking to us in any way, shape, or form, making a billion calls, and then quitting and they wouldn't respond to any of our emails.

As a product organization, we need to talk to new customers. It seemed like a bunch of these folks that were signing up for the seven-day trial of our commercial API, all the signs pointed to [00:02:30] the fact that they had every intent to just sign up, hit as much as they could, 'cause we don't have rate limits, but hit it as hard as they could and then quit. Yeah, they wouldn't even respond to an email like I said. Simply by adding this $100 setup fee, we filtered out those folks.

Again, that's thing number one. Sign up for the commercial version of our API. We will refund [00:03:00] the $100 setup fee. Of course, like I said before, you have to meet with us. Thing number two is pitch us, give us your best offer for a week-long takeover of the website in terms of advertising. So, you'll get full coverage on every page of the website. You'll be on the homepage. You'll be on every cryptocurrency page for an individual currency. You'll be on the pages for every exchange and [00:03:30] exchange index page. You'll be on every page on our website and, in addition to that, you'll get a reading at the beginning and the end of the podcast of the Flippening Podcast for the week.

Generally speaking, episodes of the Flippening Podcast get over 30,000 downloads per episode, so, not only do you get to be everywhere on the website for a week, but you get a reading at [00:04:00] the beginning and end of the podcast. You'd be the only advertiser during the week for the podcast. So, give us your best offer on that and if we're good with your offer, then we'll get you all set up.

In general, though, I think the spirit of this is, this is a special time and we're open to making deals. If you have something you want to pitch us, make a specific proposal with a [00:04:30] dollar amount attached to it and we will absolutely entertain it. All right, again, if you're interested, email me at [email protected] and we promise to respond to everyone by the end of the day on Wednesday but possibly much, much sooner than that.

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Website: https://nomics.com

Crypto Market Data API: http://nomicsapi.com

Personal Twitter: https://twitter.com/ClayCollins

Company Twitter: https://twitter.com/NomicsFinance

Hey, welcome to my journal, for whatever day it is.

Okay, so, have some exciting news. I'm pleased to announce that we can now provide order book data at 100 millisecond intervals. So you might notice that, at the middle tier of our API plan, we're able to provide order book data, roughly at 15-minute snapshots. There's a lot of quantum physics and stuff going into [00:00:30] exactly how that plays out across great limits on a whole bunch of different exchanges.

But if you are a enterprise customer, and/or, like your quant fund, then you need super high frequency order book data, we can now get it to you at 100 milliseconds. There's a bunch of crazy stuff we had to do in the background, to make this work, but we can make this happen, and we can make this happen across a whole bunch of different exchanges, not just the exchanges that we officially [00:01:00] support.

This is not for everyone. This is probably not something that the vast majority of users of our API are interested in, but there's a few quant funds with specific strategies here and there, that could benefit from this, and yeah, I'm excited that we can accomplish this, thanks to my CTO, Nick, who put this solution together, for one of our customers.

It works really well, works really, really well. So, [00:01:30] blatant pitch here. If you're interested in this kind of thing, please let us know this would come in a custom offering plan, thing, but if you'd like to talk about this more, let me know. You can find us at nomics.com. There's a contact form there, to talk to us, or if you go to our API landing page, there is a Chat widget, where you can shoot us a message.

So let me know if you're interested in this. Regardless, I'm proud of the accomplishments. No one else that I know of [00:02:00] provides data at this fidelity. All right. Take care. Bye.

Website: https://nomics.com

Crypto Market Data API: http://nomicsapi.com

Personal Twitter: https://twitter.com/ClayCollins

Company Twitter: https://twitter.com/NomicsFinance

Hey, welcome to my audio journal for today. Today I want to talk a little bit about site speed. Back in the day, Google did everyone a huge favor by saying that, all things being equal, faster sites will outrank slower sites. Right? They essentially said that site speed would be a ranking factor. Along with this, they provided a number of tools for evaluating how fast one's website is. [00:00:30] This really made the web a lot faster because everyone wants to rank. Companies that produce websites or host websites and a bunch of other things made moves to help their customers make faster websites. It became a point of differentiation for hosting companies in this space and a whole bunch of stuff. So Google cares tremendously about site speed, especially as they start optimizing [00:01:00] more and more for mobile devices.

This brings us to nomics.com. The nomics.com website, although it isn't large in terms of file size, is ... It's been a little bit slower than we've liked. Actually, I'll just be honest. It's been a lot slower than we'd like. It's pretty fast, actually, if you've loaded the website in the past few days and have a version of the website cached. But if you're [00:01:30] doing a fresh load of the website it's just definitely not as fast as we wanted it to be. I think there were a few ways that this was affecting us. One, Google wasn't crawling our title tags and our meta tags so when you searched for ... Actually, today, because Googlebot hasn't updated our listing yet, if you searched for Nomics you don't see our full title tag. You don't see our description tags.

I was perplexed by this for a bit [00:02:00] because, again, the actual file size of the page isn't ... It isn't large. It's not large from a file size perspective. But the amount of text that a browser has to read in order to render the page is ... It's a lot of text. We were putting SVG images in there. We were putting all kinds of data points on the page itself that the front-end would render. [00:02:30] It was just taking a lot longer than we'd like. Google has a website evaluation tool called web.dev. We put Nomics in there and one day we saw a 6 out of 100. It wasn't great. This is a problem we can easily solve. We have the tech team to get this done. We had just been prioritizing other things around our API and around generating new pages. [00:03:00] We believe here in the next few months we're actually going to have millions of pages on nomics.com.

We had prioritized other things until Google started dropping our title tags. I'm pleased to report that sort of the first iteration of this effort to make the website faster has been completed. The home page is now one-tenth of the size it used to be. It loads almost 10 times faster, [00:03:30] which is great. We're going to be making updates to the exchanges pages, pages for individual currency pages and a whole bunch of other pages. So, happy that this has happening. I do think that this is work that needed to become ... That this is work that needed to come before other feature requests. So shout out to Tyler on our front-end team who's making everything faster. I've worked with Tyler in [00:04:00] the past. He's just incredible. Before coming to Nomics, he was on the front-end e-commerce team at Target, which had just done a ton of optimization work. You're going to see things get faster and faster and faster over time.

Yeah. The updates keep on coming. By the way, just as a product person, [00:04:30] and if you're listening to this or if you think much about product, I think whenever you can't think of the next feature to make, you just can't go wrong making something faster.

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Website: https://nomics.com

Crypto Market Data API: http://nomicsapi.com

Personal Twitter: https://twitter.com/ClayCollins

Company Twitter: https://twitter.com/NomicsFinance