This week on the pod, Joe Zappa and Eric Franchi interview the sharpest-tongued CEO in adtech, Lauren Wetzel. Newly minted as the CEO of InfoSum, Lauren talks about her journey to the position, including: <ul>
<li>How her consulting background launched her into the adtech C-suite</li>
<li>The Venn diagram between a COO and a CEO</li>
<li>Why a company should hire a chief of staff (or not)</li>
<li>Why CEOs shouldn’t be afraid of speaking out about industry issues</li>
</ul>

This week on the pod, Joe Zappa and Eric Franchi interview the sharpest-tongued CEO in adtech, Lauren Wetzel. Newly minted as the CEO of InfoSum, Lauren talks about her journey to the position, including: How her consulting background launched her into the adtech C-suite The Venn diagram between a COO and a CEO Why a company should hire a chief of staff (or not) Why CEOs shouldn’t be afraid of speaking out about industry issues

This week on the pod, Joe Zappa and Eric Franchi interview the sharpest-tongued CEO in adtech, Lauren Wetzel. Newly minted as the CEO of InfoSum, Lauren talks about her journey to the position, including:&nbsp;<ul>
<li>How her consulting background launched her into the adtech C-suite</li>
<li>The Venn diagram between a COO and a CEO</li>
<li>Why a company should hire a chief of staff (or not)</li>
<li>Why CEOs shouldn’t be afraid of speaking out about industry issues</li>
</ul>

The Non-Founder Path to CEO with Lauren Wetzel

Open Market is a podcast about building companies in the advertising space. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa will dive deep into the stories of successful companies and growth strategies to help listeners understand how to replicate that success. For example, how did Eric build Undertone to a $180M exit? How would you reverse-engineer a $10M adtech exit? Why do you need a chief audience officer? Entrepreneurs, execs, and GTM professionals in advertising should walk away from each week’s episode with new ideas on how to build their companies.

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The Non-Founder Path to CEO with Lauren Wetzel

The Non-Founder Path to CEO with Lauren Wetzel

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