The NOW Gen

The NOW Generation has completely transformed how brands interact with their consumers. The demand for instant gratification and a strong desire to connect with the values of the brands they consume have forced marketers to constantly seek better ways to engage with them. In today's episode, we have the pleasure of hosting Viviana Muci, the Global Digital Marketing & eCommerce Director at Bang Energy. She shares with us her invaluable insights on this fast-paced race of brand engagement and personalized eCommerce strategies. Tune in to discover her experiences in the energy drink industry and how she has successfully positioned her brand as relevant to the NOW generation.

🔗 Stay in touch with TheNowGen!

🎥 YouTube Channel -    / thenowgen1342
📸 Instagram -   /  thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/

In today's world, technology is a big influence on brands. Innovation is vital for brands to remain relevant for the NOW gen consumer. In this episode, we will discuss emerging technology's impact on the retail industry and e-commerce platforms. Brands are constantly looking for ways to improve their customer's experience, and including the newest technologies might seem like the way to go. Our guest Marc Maleh, the SVP of Emerging Technology and Connected Experiences at Valtech Commerce, shares his take on this topic with us. Tune in to listen to what our guest has to say about implementing technology into your brand's strategy to create connected experiences.  

🔗 Stay in touch with TheNowGen!

🎥 YouTube Channel -    / thenowgen1342
📸 Instagram -   /  thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/

In this episode, we dive into the video game industry from a different point of view. This industry is now evolving into having more all-in-one characteristics. Video game users are constantly looking for more in their gaming experiences, and that’s where creative thinking needs to come in. Listening to your audience first will always lead you to success. Still, on a regional level and specifically for the Latin American market, a more specific approach is required in order to incorporate consumer needs and market trends. Rafael Tello, the Regional Lead Latam at  Activision Blizzard Entertainment, shared his takes on how video games are changing to fit the need for instant gratification from the NOW generation. Listen to this episode to learn more about his experience in this industry.

🔗 Stay in touch with TheNowGen!

🎥 YouTube Channel -    / thenowgen1342
📸 Instagram -   /  thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/

The NFL brand is widely recognized worldwide, making it one of the most well-known brands. Despite having a long-standing fan base, they consistently strive to innovate in order to engage with the current generation. In this podcast episode, we spoke with Sarah Bishop, the NFL Vice President of Brand and Consumer Marketing. She shares insights on establishing emotional connections with their audience, emphasizing the importance of authenticity and humanizing NFL players as crucial elements for their success. Tune in to her episode to discover more about the NFL's activities during the off-season and how they continuously prioritize their fans in all their endeavors.

🔗 Stay in touch with TheNowGen!

🎥 YouTube Channel -    / thenowgen1342
📸 Instagram -   /  thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/

The NOW Generation’s need for instant gratification is a constant in most industries. The audio entertainment industry is not the exception, and brands must keep up with everything the consumer asks. This is also required with speed. With the bigger scope of options available for audiences to choose their entertainment, brands are moving towards engaging with them meaningfully by catering to their need for more. In today’s episode, we talk with Tatiana Holifield, the Vice President of Digital Content & Audience Engagement from Sirius XM + Pandora. Her role in the audio entertainment industry has allowed her to understand what today’s generation wants, and she shares her insights on consumer engagement and their need for speed. 

🔗 Stay in touch with TheNowGen!

🎥 YouTube Channel -    / thenowgen1342
📸 Instagram -   /  thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/

Having a strong social media presence is something that brands in the NOW Gen are looking for. Marketer are looking to create connections with their customers, and social media has become the perfect channel. In today’s episode we will talk about the positive results that come from organic connection with customers, specifically through social media. If you want to learn about a more human approach to this customer engagement get your notepad, because today’s episode is full of incredible insights from a marketing star. Our guest, Suzanne Lindbergh, Global Head Social Brand Strategy, Social Media and Content, and Influencer/Creator Marketing at UBER, shares her best practices and motivates marketers to start now.

🔗 Stay in touch with TheNowGen!

🎥 YouTube Channel -    / thenowgen1342
📸 Instagram -   /  thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/

In this episode, we will dive into an industry that is everywhere. We are more familiar with it than we think, and it keeps us guessing what comes next. We are discussing innovation, growth, and marketing in the technology industry. To talk about what is happening in this industry, we have Don McGuire, the Chief Marketing Officer for Qualcomm. With his knowledge of tech marketing, moving from B2B to B2C marketing efforts, and putting the consumer at the center of everything, this episode is incredibly relevant to any branding or marketing professional. So listen along to hear from an expert in an industry that is continuously making our lives better.

🔗 Stay in touch with TheNowGen!

🎥 YouTube Channel -    / thenowgen1342
📸 Instagram -   /  thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/

The video game industry has become one of the most popular forms of entertainment among the NOW Generation. This industry has grown in more ways than one, from advanced technological innovation to increasing customer engagement. Podcast guest Aaron Kaufman, Social Media Director from 2K Core Games & Corporate Channels, discusses creating connections between the consumer and the brand, engaging through the community of the video game industry. His insights and experience in this industry help us understand that their strategies go beyond just a game plan. He has been a fundamental part of developing popular video games and firmly believes that fan gratification is vital to success. 

🔗 Stay in touch with TheNowGen!

🎥 YouTube Channel -    / thenowgen1342
📸 Instagram -   /  thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/

Speed can be experienced daily. As a result, mobility is a vital part of our daily routines. Brands like Lyft, from the micro-mobility industry, are working hard to provide the world’s best transportation means. Episode guest Chris Vetrano, Head of Partner & Customer Engagement  Bikes Scooters & Transit at Lyft, talks to our host about customer experience and engagement in the micro-mobility industry. From his vast experience in different sectors to creating a CX that allows users to plan, enjoy, and move freely and with speed to where they need to be. Lyft’s CX in this fast-paced industry is all about learning from the consumer’s needs, and Chris’s human approach makes the difference.

🔗 Stay in touch with TheNowGen!

🎥 YouTube Channel -    / thenowgen1342
📸 Instagram -   /  thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/

In today’s age, digital platforms are one of the most used ways to consume video. This trend has pushed brand marketing to move toward becoming entertainment channels for their consumers. In this episode, the VP of Global Creative from Fresh, Char Alfonzo, talks to us about his take on digital platforms, marketing campaigns, sustainability, and customer-centric branding. His experience in the beauty industry and creative digital marketing allows him to see the consumer’s needs and figure out the best way to approach them with impactful storytelling. He also tells us about his work at Fresh and how the luxury of self-care can be a sustainable indulgence.

🔗 Stay in touch with TheNowGen!

🎥 YouTube Channel -    / thenowgen1342
📸 Instagram -   /  thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/