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The NOW Gen episodes
- Season 1 Episode 127 "The importance of speed and agility in data driven digital marketing"
The marketing industry is a moving journey where you need to learn faster to become relevant. Rahul Chowdhury tells us about rapid changes in digital marketing and understands that nothing is static. Rahul reminds us of the importance of building a great team in these NOW Gen moments, having processes, and having the agility to be able to see business along with the consumer. But do you know what agility means? It is about creating an operational model process based on data and then analytics, which converts the data into insight.
🔗 Stay in touch with TheNowGen!
🎥 YouTube Channel - / thenowgen1342
📸 Instagram - / thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/36 min - Season 1 Episode 126 "Innovation and Brand Portfolio Strategy"
What is the advantage of Eduardo Vivas, an ex-salesman in the marketing world? First, he has the eye to see an opportunity to connect with the consumer directly at the point of purchase, learn about the market and not only hear but see in action all the strategies and make decisions, remembering every time goes faster and faster.
No brand should miss out on portfolio strategy; otherwise, consumers won't find relevant brands for them.🔗 Stay in touch with TheNowGen!
🎥 YouTube Channel - / thenowgen1342
📸 Instagram - / thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/42 min - Season1 Episode 125 "Digital Business as a Powerful Growth Engine"
Have you wondered what goes into the wire transfer industry? In this episode, we talk with Francisco Tejeda, VP of Digital Business at Intermex, Wire Transfer, about using digitalization to connect with people and make business efficient. His previous experience also prepared him for the customers’ required speed for his current company. Get ready to hear an honest, human-centered, leader who encourages the NOW Generation to enjoy what we are doing and look forward to growing where we are. Francisco’s insights are remarkable, and his experience backs him up.
🔗 Stay in touch with TheNowGen!
🎥 YouTube Channel - / thenowgen1342
📸 Instagram - / thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/39 min - Season 1 Episode 124 "The Multidisciplinary Approach in Business"
Do you enjoy outdoor experiences? Having business success is like going camping. You need the right resources and the correct strategy to know where is the ideal camping site and be rewarded with a great view. Grace Guerra understands the importance of embracing something that makes a difference when working with brands.
The market is changing and presents more challenges to marketers. She reminds us of the importance of designing and innovating new strategies to have more adventures.🔗 Stay in touch with TheNowGen!
🎥 YouTube Channel - / thenowgen1342
📸 Instagram - / thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/35 min - Season 1 Episode 123 "Finance and Business Growth in The NOW Gen"
Do you hear about the digitalization of banks? These institutions have to change and accommodate millennial needs and preferences. Rich Radice reminds us of the significance of digital transformation. If an industry does not digitally transform, it will be left behind. Rich told us why he started his business, to provide financial advice in this new digital world that requires a successful financial business adapted to the NOW Generation. Is renew or die.
🔗 Stay in touch with TheNowGen!
🎥 YouTube Channel - / thenowgen1342
📸 Instagram - / thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/41 min - Season 1 Episode 122 "Creating Marketing Strategies for Premium Luxury Brands"
Luxury brands can be intimidating sometimes, but our episode guest Morgan Jennings, the Digital Marketing Strategist at Audi of America, helps us to understand what premium/luxury car brands are truly all about. Her experiences and insights really gave us a look into what car dealerships are going through after the pandemic. From not being able to have people at the dealerships to implementing online services, it sure has been a roll. Listen to our episode to learn from Morgan about how marketing and consumer experience change from CPGs to Premium/Luxury brands.
🔗 Stay in touch with TheNowGen!
🎥 YouTube Channel - / thenowgen1342
📸 Instagram - / thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/30 min - Season 1 Episode 121 "Brand Purpose and Engaging Marketing Strategies for The NOW Gen"
Client engagement is essential for any brand, but it should always come with solutions. Jos Harrison, Global Head of Brand Experience and Design at Reckitt, tells us all about connection. His experience in different industries, from interior design to consumer packaged goods, has given him a broad understanding of this matter. Jos also talks about the way brands manage to connect with people on The NOW Gen and create a meaningful purpose and connection between them. This episode is full of invaluable insights and great tips.
🔗 Stay in touch with TheNowGen!
🎥 YouTube Channel - / thenowgen1342
📸 Instagram - / thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/47 min
About The NOW Gen
From the publisher's feed
Over the years marketers have been analizing different generations, and recently we have seen a red thread among all of them; SPEED they want things to happen NOW. Each episode we talk about what's…
happening with brands and see how professionals across different industries cope with this fast changing market and live up to the expectations of The NOW Gen.