The NOW Gen

Brands are constantly working to be relevant for their ideal customers. Older and younger brands are trying to be on trend for the NOW generation. In this episode, guest Alicia Enciso, CMO at Nestlé USA, gives us her takes on what makes a brand remain relevant while bringing new ideas to the table. Her experience has made her one of Brand Innovator’s Top 100 Women, among other recognitions. Listen to her episode to learn more about Nestlé’s innovation.

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🎥 YouTube Channel -    / thenowgen1342
📸 Instagram -   /  thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/

Sweets are part of everyone’s life. We love candy. The confectionery industry in the U.S. has managed to stay relevant even after major global events like the pandemic. In this episode, we have Guillaume Simon, Chief Growth Officer at Ferrara Candy Company, a Ferrero-affiliated company. We talked to him about all things candy. His expertise and insights about innovation and strategies are spot on. Don’t miss out on this episode to learn more about what is coming for the confectionery industry, from innovation all the way to e-commerce. 

🔗 Stay in touch with TheNowGen!

🎥 YouTube Channel -    / thenowgen1342
📸 Instagram -   /  thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/

Are you a sports fan? If so, this is the episode for you. If you are not an NFL fan, you’ll probably be one after you listen to this episode. Our guest is Marissa Solis, SVP of Global Brand and Consumer Marketing for the NFL. Marissa’s inspiring background and experience are a testament to her success. Listen along to learn more about her takes on marketing, consumer engagement, brand evolution, and cultural representation. We don’t want to spoil it, so give it a listen, it will for sure be a “touchdown” episode. 

🔗 Stay in touch with TheNowGen!

🎥 YouTube Channel -    / thenowgen1342
📸 Instagram -   /  thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/

The Hispanic community is continuously growing in all areas, including marketing. Passion, family, flavor, and joy are common qualifications of the Latino community. Our guest Stacie de Armas, Senior Vice President of the DEI and initiatives at Nielsen, and Latina herself, talked to our guest Francisco Serrano about her extensive experience with multicultural media planning, public affairs and diverse cost consumer insights, and research about Hispanic culture and communities. Also advising brands to increase and improve their marketing approach to this bracket of society. Listen to find insights and outsides from a passionate member of the Latino community with an exciting life story. It was a complete pleasure to have Stacie in our podcast, her contagious personality and knowledge will enchant you.

🔗 Stay in touch with TheNowGen!

🎥 YouTube Channel -    / thenowgen1342
📸 Instagram -   /  thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/

The fragrance industry is constantly challenged by the ephemeral nature of beauty. The needs of consumers change with the trends and keep brands on their toes. In this episode, our guest Natalia Formosa, Senior Brand Manager, Global Mass Fragrances at Coty, spoke with our host, Francisco Serrano, about where is the beauty of creating a strong brand in this momentary present. From innovation, reaching younger audiences, and being an authentic brand, her insights are valuable not only for those of you interested in the beauty industry but for all branding professionals. 

🔗 Stay in touch with TheNowGen!

🎥 YouTube Channel -    / thenowgen1342
📸 Instagram -   /  thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/

Beautiful and creativity are important in your marketing strategies, but the value proposition you offer needs to speak louder. In this fast-paced world, consumers are looking for the best they can get, and the first option in front of them. In this episode, our guest Gabriel Schmitt, Co-Chief Creative Officer at FCB New York, spoke with our host, Francisco Serrano, about creativity and value proposition. The multiple award-winner shared with us the importance of listening to your customers in creating trends. And having fun in what you do. Listen to this episode full of incredible advice. 

🔗 Stay in touch with TheNowGen!

🎥 YouTube Channel -    / thenowgen1342
📸 Instagram -   /  thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/

Globalization is a part of our daily lives. We live in a globalized world. But for brands, it can be hard to arrive at a new location especially if it is across the world. Alexandre Ronsin, our episode’s guest, has not only done this in East Asian countries but explained to us what he’s learned from the experience. Along with our host, Francisco Serrano, they discussed globalization, culture adaptation, and brand identity. Listen to hear their valuable insights. 

🔗 Stay in touch with TheNowGen!

🎥 YouTube Channel -    / thenowgen1342
📸 Instagram -   /  thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/

Do you know the similarity between marketing and racing cars? In this episode, we will talk about the importance of having a well-planned marketing strategy for your brand and how it reassembles the idea of driving a car. Kevin Shapiro, Senior Marketing VP at Coty, shares this metaphor where active brand management can grow many brands in most categories in the beauty, luxury, and lifestyle. 
Remember, you must always verify your competition and speed level to engage the consumers, as in a car race if you want to win.

🔗 Stay in touch with TheNowGen!

🎥 YouTube Channel -    / thenowgen1342
📸 Instagram -   /  thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/

Innovation, start-ups, and the everchanging consumer’s expectations are challenges the NOW Generation brands are experiencing. In this episode, Jenny Oh, GM of PepsiCo Labs, tells us about everything that they are doing to integrate new technology from dynamic and innovative tech startups to launch one of the world’s best-known CPGs for the future. From looking for solutions, and having quick trials, to understanding data that allows them to find the best fit for their consumer needs. Her conversation is delightful and filled with knowledge. Listen to this episode to learn more about her approach to life and work.

🔗 Stay in touch with TheNowGen!

🎥 YouTube Channel -    / thenowgen1342
📸 Instagram -   /  thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/

The exponential growth the spirit industry experienced after the pandemic has made brands like Eastside Distilling innovate and grow into spaces they never thought of reaching. Their Chief Branding Officer, Janet Oak, talked to our host about the challenges, innovation, sustainability, and the e-commerce frenzy in this episode. Her experience and passions show throughout this interview, just like it does in her brand. Helping the world become a better place is one of her biggest passions. Listen to Janet’s expertise in cultivating loyalty and finding sustainable options to improve a brand’s products. Changing the market for spirits and revolutionizing the way we drink by offering constantly evolving personalized experiences.

🔗 Stay in touch with TheNowGen!

🎥 YouTube Channel -    / thenowgen1342
📸 Instagram -   /  thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/