Once I got over my fangirling, I settled in to talk to Ross about his aspirations and his goal of a 150-million-dollar company. I love the ambition, and he is doing it all virtually! We dig into the business and distribution of content, and how content distribution as an investment can produce revenue for years to come. Ross breaks down his KPIs and the lessons he learned from his grandmother, as well as the importance of curiosity, and communication trust when it comes to remote work. You’ll leave this episode knowing what to delegate and what not to delegate, how you can use hiring as a form of asset allocation, and so much more!

Let’s talk about expectations, age, hustle, grind, and what are the numbers that we really need to know. 

I want to talk a bit about the fact I went to see Sting in concert, he was so full of life and vibrant, he delivered an amazing performance. He was a master, and he held the audience in the palm of his hands. And yet, he was so chill, he was just so zen-like he was living his best life. 

Now, if we were to dig into the numbers around Sting we will find the following, 

• He is 70 years old.
• He has a net worth of $550 million. 
• He has sold over 100 million records during his time as a solo artist. 
• He has six kids, numerous graduate kids, two wives a whole bunch of properties. 

So why is he still performing? 

IT and technology are becoming more and more important to the efficient separation and scaling of business. In this episode, Gay Hamilton of 'Go Innovation' and I talk about when and how to hire IT personnel vs. contractors. We'll outline the IT resources required as you add staff, as well as the reality of cyber crimes and how it has been whitewashed.

Samantha Dean is a former accountant from Australia who now helps other experts monetize their knowledge. In this episode, Sam provides invaluable advice on how to work through your 'shoulds' and the importance of setting up boundaries. She'll also share her thoughts on how to set up good collaborations, and what she believes are the most important key performance indicators. There's lots to learn in this episode!

André Brisson has ADHD. He has also built two successful companies, and is now working on his third! When he received his ADHD diagnosis a few years ago, it explained EVERYTHING. Since then, he's learned all he can about ADHD and used his knowledge and first-hand experience to build a coaching program to help high-achieving entrepreneurs.

On this episode, we'll define what exactly ADHD means, the reason why so many entrepreneurs have ADHD, and the differences between ADHD and other mental health/neurodivergent conditions. André will also explain the common symptoms of ADHD, and how you can turn these symptoms into your superpowers!

Personal Branding expert Monique Bryan has a massive background in global business, fashion, and marketing. She brings the energy and strategies around

• What is personal branding
• Who needs it
• Online presence
• How authentic to be online
• Retreats as a business strategy.
• How to put yourself into a high energy state

You will love this advice delivered with panache.

What do you get when you marry energy efficiency, net zero, and block chain? You get Megan McCarthy's Rocarbon Labs! A start-up that helps business owners and their facilities reach net zero, with a faster return of investment thanks to the improvement in carbon offsets sold on the carbon market.

How does the carbon market work? How can you develop more income streams for your facilities? What is data collection and the block chain? Listen and find out!

Big ideas, game changers and transformative focus. Real life and business can get in the way of developing and implementing big ideas, but Andrea Ivanka and I talk about how to get them and stay focused! Listen to this episode to learn where big ideas can come from, how to re-engage with ideas you had in the past, the difference between alignment and systems and why they are both SO important.

Katelyn Bourgoin is a trailblazer in the area of customer-focused research. Steeped in the experience of closing down her tech start-up, she is on a mission to teach effective customer research to entrepreneurs and other marketers.

Katelyn is engaging, practical, and super knowledgeable on so many things. Join us as Katelyn shares that knowledge, explaining 'Jobs to be Done' and how McDonald's used it to increase their milkshake sales, beach head content, and where true customer clarity comes from.

Clay Christensen video we talk about: 

Understanding the Job

Sign up for Buyer Psychology email:www.katelynbourgoin.com

Profit is a beautiful thing, and opens the door to all sorts of new questions: Where do I stash it? What do I do with it? Should I spend it or save it? Wherever you are in your entrepreneurial journey, it’s time to plan now what to do with that profit.