Katelyn Bourgoin is a trailblazer in the area of customer-focused research. Steeped in the experience of closing down her tech start-up, she is on a mission to teach effective customer research to entrepreneurs and other marketers.

Katelyn is engaging, practical, and super knowledgeable on so many things. Join us as Katelyn shares that knowledge, explaining 'Jobs to be Done' and how McDonald's used it to increase their milkshake sales, beach head content, and where true customer clarity comes from.

Clay Christensen video we talk about: 

Understanding the Job

Sign up for Buyer Psychology email:www.katelynbourgoin.com

Profit is a beautiful thing, and opens the door to all sorts of new questions: Where do I stash it? What do I do with it? Should I spend it or save it? Wherever you are in your entrepreneurial journey, it’s time to plan now what to do with that profit.

In this episode we are going to really define that super nebulous term - leadership. How to get work done through others and the different hats of managing, leading, and coaching.

Lisa Haydon has just passed the 5-year anniversary mark of her business, Pivotal Growth. Prior to her own pivotal growth, Lisa worked in finance and banking for large enterprise companies. She helps companies assess and diagnose their people performance with diagnostic, consulting, and implementation services.

Join us as we discuss the turning point that launched Lisa into the world of entrepreneurship and how to get past imposter syndrome, her thoughts on what your meeting cadence should be as an entrepreneur, and how to vet potential business partners.

How about this boundary? Only pursuing opportunities that offer the potential of adding 7 figures to the top line.

Eleanor Beaton is the Founder and CEO of Safi Media. She is on a mission to double the number of 7-figure women business owners by 2030 through business coaching, entrepreneurship education and story telling. We talk about the filters that Eleanor uses when evaluating opportunities, and dig down into niching – how to know when it is time to narrow your focus, and the bliss and pain of executing on this strategy.

We'll discuss CEO time and what it is, as learn what a 'Jewel Business' is and why you want one! (HINT: 30% open time for the founder is one of the foundation pieces)

A communication expert and Founder/CEO of Orisha Creative, Tamika is a specialist at turning leads into buyers. Join us for this fascinating conversation where you will learn the difference between a launch and an active enrolment campaign, and how Lead Generation is just another vanity metric. We'll break down the buyer's journey vs. the customer journey vs. funnels, redefine personal development, and share a unique definition of community.

Did you ever wonder what it takes to scale a company to 50 employees?  What you have to do in the business as a Founder in the beginning and how that role evolves over time. Saeed El Darahali is the CEO of SimplyCast and has been an entrepreneur since his teens and he has many lessons to share.

In this episode we discuss

• How to avoid micromanaging
• The two tasks he always wants to participate in
• The second question he always asks in an interview
• The evolution of communication
• The triangle of Calculated Risk decisions
• How serving multiple markets and segments can give you an advantage

This is a must-listen episode for all Entrepreneurs who want inspiration.  Tareq came to Canada in 2015 with nothing. He is now a sought-after speaker, running a major chocolate factory and a couple of retail stores. The story of Peace By Chocolate is now available in a book and a soon-to-be-released feature film. This interview is an inspiration and reminds us that we can overcome almost everything and that hope is important. 

In this episode, we talk about

• The importance of Building a family outside of your family
• The interplay between profit and purpose
• How Peace is the most important value you can have

Mary Jane Copps aka The Phone Lady is on a mission to make people less anxious and more masterful in their use of the telephone. In an era of texts, DMs, emails and a bijillion social platforms, a lot of people have lost their love of the phone or maybe didn’t ever love it. 

As an expert in all things phone, Mary Jane shares some great insights into:

• Why Customer Service calls are totally different now
• How to make Sales calls more effective
• How often to follow up and what to do to get maximum results
• What to say if you are leaving a voice mail

On this episode, we dig into this question. The brain is a powerful tool that may not always lead us in the right direction. If we think of our brain like a computer, our subconscious is the operating system. And there are programs running and influencing our decisions all the time.

Join us as we talk about

Bringing these programs to the conscious level

Reprogramming our mind to

The shortcuts your brain takes when making decisions

Personal Branding expert Monique Bryan has a massive background in global business, fashion, and marketing. She brings the energy and strategies around

• What is personal branding
• Who needs it
• Online presence
• How authentic to be online
• Retreats as a business strategy.
• How to put yourself into a high energy state

You will love this advice delivered with panache.