Robert talks about his China immersion. How he built and scaled Airbnb China and shares his views and frameworks on building a venture in China. Why and How to China.
The One Percent Project are conversations that will help you understand how some of the smartest minds build, scale and implement new ideas and ventures.
My very first guest on The One Percent Project is my ex-colleague, Robert Hao, Co-Founder & COO, HYPE Asia. HYPE is a venture builder that helps startups demystify, unlock, and succeed in Asia. Presently, Robert is heading the expansion of Goat into China. Goat is the world's largest sneakers marketplace.
In 2012, he helped form the Asia landing team to expand Airbnb into the APAC region. From 2013-2017, Robert relocated to Beijing to start Airbnb China business, where he led Business Operations & Strategy and Host Community Operations and grew the China team to two hundred strong.
In this conversation with Robert, we speak about the Chinese tech ecosystem evolution and the frameworks to succeed in China.
Airbnb growth in China the initial trends and indicators
Chinese Vs Western consumers how their consumption and spending patterns differ
What made Goat decide to enter China
How TikTok became a global sensation
How a late entrant Chinese tech startup Meituan Dianping emerged as a super-app while competing against the Chinese tech giants: Alibaba, Tencent, Baidu
Chinese technology trends in the next 10 years
Favorite Book/ Blog:
The Name of the Wind
Hardest Thing about your job:
Effective communication
What Do I Know Now That I Didn’t Know When I Started:
Startups really need to get back to basics and build their foundation around monetization and profitability instead of only focusing solely on the hockey-stick growth story.
A Recent Startup that has got your attention:
Thras.io