Imposter syndrome is one of the biggest challenges Online Business Managers face when stepping into leadership. That nagging voice telling you, “You’re not ready,” or “Who do you think you are?” - it’s keeping you from owning your expertise, raising your rates, and leading with confidence.

The truth? Imposter syndrome doesn’t mean you’re not capable - it means you’re growing. And today, I’m breaking down exactly how to stop letting self-doubt run the show and start stepping into leadership with confidence.

What You’ll Learn in This Episode:

• Why imposter syndrome gets worse the more successful you become
• The physical reason your brain tries to keep you playing small
• How to shift from self-doubt to self-leadership
• Why free work doesn’t actually build confidence (and what does)
• The five most powerful strategies to break free from imposter syndrome

Thanks for tuning in to The OBM Show — your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time—keep building the business behind the business.

Struggling to set your Online Business Management (OBM) rates with confidence? You’re not alone. Pricing can feel intimidating, but it’s one of the biggest factors that determines the quality of clients you attract, the income you generate, and the way your expertise is valued.

In this episode of The OBM Show, I’m breaking down exactly how to price your Online Business Management services without second-guessing yourself. From shifting your mindset around pricing to creating premium packages and handling objections like a pro, this episode will give you the confidence to stop undercharging and start owning your worth.

What you’ll learn in this episode:

• Why pricing feels so challenging (and how to shift your mindset)
• The biggest mistakes OBMs make when setting their rates
• How to package your services for premium pricing (no more hourly rates!)
• The scripts you need to communicate pricing clearly and confidently
• How OBM Week can help you take your pricing strategy to the next level

Thanks for tuning in to The OBM Show — your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time—keep building the business behind the business.

The transition from Virtual Assistant to Online Business Manager is more than just a job title change; it’s about shifting your mindset, leveling up your leadership skills, and positioning yourself as a key player in your clients’ businesses.

In this episode of The OBM Show, I’m breaking down the exact steps you need to take to make the leap from task execution to strategic management. Whether you’re already handling OBM-level responsibilities without the title (or pay!) or you’re just starting to explore what’s next for your career, this episode will give you the roadmap you need to step into your next-level role with confidence.

🎥 Prefer video? Watch the full episode here.

What you’ll learn in this episode:

• Why strategic thinking is the #1 skill that sets OBMs apart from VAs
• How to confidently reposition yourself and communicate your value
• The key conversations to have with your current clients to transition smoothly
• Why some clients aren’t the right fit—and how to attract the ones who are

If you’re serious about making the leap to from VA to OBM check out our OBM Certification: obmaccreditation.com

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Thanks for tuning in to The OBM Show — your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time—keep building the business behind the business.

In this episode of The OBM Show (also available as a video), I take you through a day with Nina Reich, where she shares her routines, strategies, and the insider secrets that have made her a standout OBM. Tune in to learn how Nina manages her day, tackles challenges, and builds the kind of operational excellence that drives business growth and client success.

We walk through a full day in Nina’s life—from her morning rituals to the tools she uses to stay organized, communicate with clients, and keep projects moving forward. You’ll hear how she sets boundaries, prioritizes her work, and brings clarity and calm to even the most fast-paced business environments.

But this episode isn’t just about logistics. It’s about leadership. Nina shares the mindset shifts that helped her step into the OBM role with confidence, how she grew her client roster by leaning into her strengths, and the lessons she’s learned about managing a sustainable business that fits her life.

If you’ve ever wondered what it actually looks like to be “the glue that holds the business together,” this conversation is for you. Tune in to hear how Nina approaches challenges, creates operational excellence, and empowers her clients to grow—with systems that scale and support that sticks.

Thanks for tuning in to The OBM Show — your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time—keep building the business behind the business.

If you’re a VA wondering how to stand out, attract premium clients, and finally charge what you’re worth, the key isn’t working more hours or learning endless new tools. It’s about stepping into a more strategic role—one that helps your clients grow while giving them back their most valuable asset: time.

This is where strategic planning comes in. It’s the one skill that top VAs use to break free from execution mode and transition into higher-value roles like Online Business Management (OBM).

In this episode of The OBM Show (also available as a video), I break down exactly what it takes to stand out as a VA, transition into a more strategic role, and land premium clients who value your expertise.

Thanks for tuning in to The OBM Show — your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time—keep building the business behind the business.

What’s it really like to be an Online Business Manager? In this episode of The OBM Show (also available to watch on YouTube), I sit down with the amazing Sandy Lewis—an Accredited OBM whose journey from corporate confusion to career clarity is nothing short of inspiring.

After years of feeling stuck in a role that no longer fulfilled her, Sandy found herself at a professional crossroads. Like many service providers, she knew she was capable of more—but wasn’t sure what that “more” looked like. That all changed when she discovered the OBM path and took the leap into a business that aligned with her skills, values, and the freedom she craved.

In our conversation, Sandy shares the pivotal moments that shaped her journey, the practical steps she took to pivot from her corporate career, and the confidence she gained by owning her expertise as an OBM. We talk about what it really means to be a strategic partner to clients, how she built her business intentionally, and the unexpected personal transformation that came with stepping into this new role.

Sandy’s story is proof that it’s never too late to redefine your path—and that building a meaningful, freedom-filled business is 100% possible. Whether you’re just starting out or looking to scale, this episode is filled with insights and encouragement to help you take the next step with clarity and purpose.

Thanks for tuning in to The OBM Show — your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time—keep building the business behind the business.

What does it really take to build a thriving business as an Online Business Manager? In this special roundtable episode of The OBM Show, recorded live at an OBM School event in Toronto, I sat down with a panel of powerhouse OBMs to talk about the real, raw, and rewarding parts of their journeys.

From navigating the early days of uncertainty to building sustainable businesses that support both their clients and their lifestyles, these OBMs open up about the wins, the mindset shifts, and the messy middle. They share the lessons they’ve learned from working behind the scenes of growing businesses—and what it takes to step fully into the role of a strategic leader.

We also dive into the unique power of community, the importance of owning your voice, and why building an OBM business isn’t just about systems—it’s about confidence and connection. Whether you’re just getting started, scaling to your next level, or exploring what’s possible as an OBM, this is a must-listen conversation.

It’s more than a panel—it’s a permission slip to dream bigger, stand taller, and take bold action in your business.

Thanks for tuning in to The OBM Show — your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time—keep building the business behind the business.

So—you’re thinking about stepping into the world of Online Business Management? Whether you're ready to leave your 9-to-5, pivot from another role in the online space, or simply want to build a business with more freedom and flexibility, you're in the right place.

Online Business Managers are the behind-the-scenes powerhouses that keep growing businesses on track. From systems and operations to team oversight and project execution, OBMs are the glue that holds it all together—and the strategic partners business owners rely on to scale with ease.

In this episode of The OBM Show, I’m breaking down exactly how I’d start an OBM business from scratch in 2025. I walk you through the essential steps to launch with confidence—from defining your offer and setting your rates to landing your first client and building a business that supports your lifestyle (not the other way around).

If you’re overwhelmed by where to start or worried about doing it “right,” this episode is here to simplify the process and show you what’s truly possible. You’ll learn how to avoid common pitfalls, build early momentum, and take the right steps toward building a career as an OBM that’s both profitable and fulfilling.

This is the episode I wish I had when I was starting out—tune in and take notes!

Thanks for tuning in to The OBM Show — your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time—keep building the business behind the business.

Have you ever wondered what it really takes to become an Online Business Manager—and build a business that supports the life you want to live? In the very first episode of The OBM Show, I’m pulling back the curtain on my own journey, from burnout and uncertainty to building a fulfilling, freedom-filled OBM career.

Long before OBM School existed, I was searching for more. More flexibility. More purpose. More ownership over my time and energy. And like many of you, I didn’t start with a roadmap—I had to figure it out step by step. In this episode, I’m sharing the highs, the lows, and everything in between: the fears I had to overcome, the mistakes that became my greatest lessons, and the systems and strategies that helped me turn my vision into a reality.

Whether you’re just discovering the OBM role or you’re already on the path and looking for inspiration to grow, this episode offers a real-world look at what’s possible—and what it takes—to build a sustainable OBM business from the ground up.

If you're ready to start strong, stay grounded, and create success on your own terms, this is where your journey begins.

Thanks for tuning in to The OBM Show — your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time—keep building the business behind the business.

Welcome to The Online Business Manager Show, hosted by Sarah Noked—agency owner, OBM mentor, and founder of OBM School. This is the podcast where Online Business Managers and entrepreneurs alike come to learn the systems, strategies, and team dynamics that power sustainable business growth.

Each episode takes you behind the scenes of what it really takes to scale an online business—with insights drawn from over a decade of Sarah’s experience in the industry. From client management and systems setup to navigating tech fails and hiring headaches, nothing is off the table.

You’ll hear from thriving OBMs, successful entrepreneurs, and industry experts as we dive into the real-world stories, smart strategies, and everyday tools that make it all work—without burning out in the process.

Whether you're an aspiring OBM, a seasoned pro, or a business owner looking to understand the magic behind smooth operations, this show will give you the confidence and clarity to step into your next level.

Tune in, take notes, and let’s build a business that works for you.

Thanks for tuning in to The OBM Show — your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time—keep building the business behind the business.