When you clarify your message, you make it easier to attract coaching, consulting or small business clients.

To clarify your message means to clearly define your core brand message. 

Your core message is the overarching message in your business.

Less like an elevator pitch, and more like a value proposition, your core message tells people why you do what you do, what makes you unique, and communicates the value of working with you.

Clarify your message since it’s the first thing someone sees

Your message is often the first thing people hear or see from you. 

• It’s the message at the top of your website that your ideal client reads and decides to keep scrolling. 
• It’s the powerful bio on Instagram that causes your ideal clients to hit “follow” when they see it. 
• It’s the statement that makes your ideal clients say, “Yes! I need to work with her!” when they hear it.

Your message is important, and that’s why clarifying your message is such an important part of being in business, especially as a coach, consultant or small business owner. 

How to create passive income streams for your coaching or consulting business so you can stop trading time for dollars.

As a coach consultant or small business owner, you often start with 1:1 services. It’s a great way to get your first coaching clients and get your feet wet doing what you love.

But at some point, you’re going to max out on 1:1 clients, either due to burnout or simply lack of time to serve them.

You don’t want to be working 40 hours a week, 5 days a week, 52 weeks a year. (Who does?) You started your business to have more freedom and flexibility, not less!

So what’s the solution? Creating passive income streams for your coaching or consulting business.

Want to create passive income for your coaching or consulting business?

How exactly do we create a compelling package that sells?

When you’re a coach, consultant or small business owner you want to find ideal clients, and part of that is creating packages that your ideal clients want to buy.

But how do you know where to start? This podcast will explore:

• Why you want to create coaching or consulting packages in the first place
• The benefits of coaching or consulting packages to both you and your clients
• How to create a coaching or consulting package that sells

Creating a compelling coaching or consulting package can help you attract clients more quickly and easily than offering single sessions. 

Ready to create your compelling coaching or consulting package?

When it comes to creating a coaching or consulting package, you want to be sure you know your niche, that you’re using messaging that resonates with your ideal clients, and that you have a marketing plan in place to attract them.

That’s where I come in! I support clients in clarifying their niche, creating compelling offerings, defining their messaging, and marketing their business… so that they can attract more dream clients and grow their business.

Want to learn more? Schedule a free consultation with me here.

Shifting your marketing mindset can make the biggest difference in your ability to market your business

“I don’t want to do marketing.”

I hear this all the time, mostly on client consultation calls. 

These coaches, consultants and small business owners want to have a business, want to find clients, and want to make money… but they don’t want to market their business.

If this is you, this podcast is for you, because you’ll learn how marketing helps you do more of what you love. And you’ll learn the 5 marketing mindset shifts that can change your mind about marketing.

When coaches, consultants and small business owners tell me they hate marketing, I laugh!

When I hear that someone doesn’t want to market their business, I usually ask, “How do you plan to find clients?”

Because the thing is, marketing helps you find clients. And marketing is part of having a business that's profitable and enjoyable.

As a coach, consultant or small business owner who wants to get paid for their work, you also become a business owner. Marketing is the responsibility of running a business, just like managing your books and doing your taxes.

When people say they don’t want to market their business, what they’re really saying is usually:

• “I don’t want to market my business in a sleazy, spammy way.” ~ or ~
• “I don’t know *how* to market my business” ~ or even ~
• “I’m uncomfortable with marketing my business.”

So the magic question is, if you don’t want to market your business, WHY don’t you want to market your business?

Listen to this podcast and Understand the real reason you hate marketing.

What it looks like to have an equal energy exchange in your client relationships

When you have equal energy exchange relationships with your clients, things feel in balance. You feel good about your overall relationship, you don’t feel disrespected or taken advantage of, and you are enjoying coaching your clients.

Energy exchange is about investing the same amount of effort, time and activities into the relationship, as the other person does.

So, if the other person prefers to meet you for coffee twice a year, don’t bombard them with emails every two weeks asking how they’re doing. That would be strange and the relationship will most likely stop at that.

Similarly, if I’m attempting to build a friendship or a love relationship, it’d be funny if I don’t find the time to meet with this person to actually start building the relationship.

The same amount of activity doesn’t mean the same activities, because different people bring different things into the interaction.

Our expectations and motivation are influenced by our personal values, plus the intangible soft stuff, such as emotions, moods, warm attitude, and sense of humour, often outweigh the tangible things, such as money, sex, gifts, and services. We can’t love a person because they provide us with money or services, but we love a person for their personality traits.

Energy exchange is about maintaining the level of personal satisfaction for each participant in the relationship.

To do that, we need to understand our own motivation and the other person’s motivation and what each of us brings to the relationship. Again, we may be bringing different things that may not seem even, but if both people are satisfied, then all is good.

For example, I find the person’s company entertaining and lifting my mood, but the person’s motivation for the relationship is getting professional advice.

This relationship may not seem equal and even, but it actually is, if everyone gets what they want out of their interaction.

Ever been ghosted by a prospective client? If it hasn’t happened yet, it will.

You had a great sales consultation with a prospective coaching client. They seemed like a great fit and sounded excited to get started … only to never hear from them again. 

Suddenly you realize, you’ve been ghosted.

Just like in dating, ghosting also (unfortunately) happens in business.

Being ghosted can be a frustrating and disheartening experience, but you don’t have to let it affect you.

In this podcast, you’ll learn some ways you can mitigate prospective client ghosting from happening in the first place, and what you can do if it does.

But before you can un-ghost your customers you have to know WHY your customers are ghosting you in the first place, so let’s dig in.

The reasons customers will ghost you are many and varied, and they include the customer being:

• Disappointed – you dropped the ball
• Ashamed – they dropped the ball
• Overwhelmed – you gave them way too many balls
• Underwhelmed – it wasn’t the ball they thought they bought
• Busy – they have too many other balls

Being ghosted by a potential client is part of running a business

Just like anything in your business, being ghosted is a learning experience. 

People will ghost you and it won’t be the last time. But it can be the last time you take it personally. 

The more you focus on your worthiness, the value you provide, and attracting the right fit clients, the more easily you can move forward.

How to Create a Marketing Plan for a Coaching Business

Creating a marketing plan is the best way to attract your ideal clients consistently. In this post, I’ll share why you want a marketing plan, what’s in a marketing plan, and how to create a marketing plan for your coaching business.

Want help creating a marketing plan for your coaching business?

As a business coach for coaches consultants and small businesses, I help my clients create a marketing plan that is based on their strengths and attracts their ideal clients.

If you need support creating your own personalized marketing plan, an Online prosperity quiz will be great for you. Click here to learn more.

Why create a marketing plan for your coaching business

When you start a coaching business, you will need to market your business. Marketing helps you get the word out about your business and connect with your ideal clients. 

(Because if they don’t know you exist, they can’t hire you!)

But first, let’s clear up a few misconceptions about marketing:

• Marketing is just social media. (It’s not — social media is a TYPE of marketing.)
• Marketing means going “live” all the time. (There are plenty of marketing channels that don’t require video!)
• Marketing means paying for Facebook and Instagram ads. (Advertising is a form of paid marketing, however, there are many ways to market your business for free.)

So, what exactly IS marketing?

Marketing is any activity you take with the intention of attracting your audience. 

That’s a pretty broad definition. And that’s why it’s so important to clarify which activities will work best for you to reach your ideal audience.

If you’re feeling stuck in your business, it’s a great time for self-inquiry.

Let’s be real for a second – feeling stuck sucks. Whether it’s being stuck in your business or in your personal life, it’s never a pleasant experience. And when you start comparing yourself to all of the other coaches, consultants and entrepreneurs around you who seem to “have it all together”, you start feeling like everyone is moving forwards and you’re still stuck in the same place. Yup, it sucks.

Well, my friend, I’m here to tell you that you’re not alone, and feeling stuck is completely normal. In fact, this is something I’m going through myself right now at the time of recording this podcast. 

And if you’ve been following me for some time now, you know that I like to be very open and transparent when it comes to my business. Why? Because we’re all so used to reading about other people's wins and successes – but I personally find the most inspiring is learning more from the obstacles instead.

So that’s why I want to be a little vulnerable with y’all and share my “personal recipe” to get unstuck when the cogs in my biz machine are not running smoothly. 

Entrepreneurs are not immune to fear

If you’ve started a business, you’re familiar with the common fears of solopreneurs.

• Fear of failure,
• fear of success,
• fear of the unknown, and
• fear of rejection are all common fears that raise their heads when we’re starting something new or out of our comfort zone.

It’s important to remember that being afraid is normal and that you can manage your fear so you can move forward in your business.

No matter what fear you’re facing, there are ways to effectively manage it, even if you can’t make it go away immediately. 

What you can do is take a step back, centre yourself, and view your situation more objectively, so that you’re more likely to see the potential solutions in front of you.

Here are 7 steps you can use to calmly and consciously manage fear in your business: 

The benefits of setting boundaries in business

Setting boundaries in your business benefits both you and your clients

If you run a service-based business with the main goal of helping others, you know how important it is to be functioning at your best. (I’m looking at you, coaches, consultants, and small business owners!)

When you’re in a “helping” profession, you’re your greatest asset. You rely on your special skillset to show up and do your work. 

 Using your intuition, listening skills, and ability to guide others through difficult life transitions all require that you show up centred and present..

When you show up as your highest self, you and your clients benefit

You can make a bigger difference in the lives of your clients and in the world when you show up as your most powerful self. And boundaries can help you do that.

As your own boss, it’s up to you to ensure you’re taking care of yourself and that you’re serving clients from a place of energy and power, not a place of burnout and resentment. 

When you communicate clear guidelines with clients, you manage expectations, create clarity and trust in the relationship, and build stronger relationships.

Ready to set boundaries in your business, so that you can show up as your best self?