The Online Prosperity Experience

Positive feedback can help us feel better about the work we do and build our confidence.

"Celebrate!"

This three-syllable, nine-letter word is a familiar concept yet a relatively alien practice for many of my coaching clients.

“Who, me? Celebrate?” is generally the response to my question, “How are you planning to acknowledge yourself for this accomplishment?”

Rather than taking time to bask in the glory of their latest achievement, they’re already moving on to the next big thing.

As a solopreneur, you want to recognize and reward yourself, but that’s not usually part of the game.

You don’t get an annual review or raise or bonus. No one gives you a pat on the back for your latest client or win. No one tells you how indispensable you are, or how much your work is valued.

If you’re lucky, you get clients who give you feedback after working with you. Maybe you’re part of a mastermind group and get the opportunity to hear that feedback from colleagues.

But at the beginning, the positive reinforcement might be few and far between, and you might need *more* to keep you feeling motivated to do the work.

Just because you work for yourself doesn’t mean you have to give up the good feelings that come from recognition and rewards.

You can develop a customized plan of your own to help you stay positive.

Are you struggling with how to explain what you do?

When you introduce yourself, what is the normal reaction you get? Do people understand immediately and want to learn more? Or do you hear crickets?

When you’re talking or writing to your potential clients, you obviously want to communicate clearly. But how do you know if what you’re saying is really connecting?

A good What-I-Do statement speaks to your ideal client

In an ideal scenario, your potential clients hear or read about the problems you solve and think, “Wow, she really understands what I need. I want to hire her!”

If this has never happened, there’s a good chance you’re not speaking your ideal client’s language.

Your message (or what-I-do statement) serves a purpose, and it’s not just to talk about you… it’s to connect with your ideal clients.

The best way to connect is to get out of your own head and into your that of your clients.

Why explaining what you do is a challenge, especially for coaches, consultants and small business owners

If you’re a professional who does deeper work with clients (coaching, holistic medicine, energy work, etc), you might experience what I call the problem-solution gap.

The problem-solution gap is the difference between what your clients say their problem is and the real, underlying problem that you help them solve.

For example, if a client shows up at your door and says she’s stuck and doesn’t know how to move forward, you might already know from experience that the real underlying issue is fear or a mindset block.

But if you start talking about how you can help her overcome her fears and mindset blocks… you’ve lost her. She doesn’t yet know that’s the underlying cause. All she knows is that she feels stuck and she wants to feel unstuck.

This is why it’s so important to meet your clients where they are in their journey and clearly explain what you do to help.

Sell them what they want and give them what they need.

Are you struggling with how to explain what you do?

When you introduce yourself, what is the normal reaction you get?

Do people understand immediately and want to learn more?

Or do you hear crickets?

When you’re talking or writing to your potential clients, you obviously want to communicate clearly.

But how do you know if what you’re saying is really connecting?

A good What-I-Do statement speaks to your ideal client

In an ideal scenario, your potential clients hear or read about the problems you solve and think, “Wow, she really understands what I need. I want to hire her!”

If this has never happened, there’s a good chance you’re not speaking your ideal client’s language.

Your message (or what-I-do statement) serves a purpose, and it’s not just to talk about you… it’s to connect with your ideal clients.

The best way to connect is to get out of your own head and into that of your clients.

Why explaining what you do is a challenge, especially for coaches

If you’re a professional who does deeper work with clients (coaching, holistic medicine, energy work, etc), you might experience what I call the problem-solution gap.

The problem-solution gap is the difference between what your clients say their problem is and the real, underlying problem that you help them solve.

For example, if a client shows up at your door and says she’s stuck and doesn’t know how to move forward, you might already know from experience that the real underlying issue is fear or a mindset block.

But if you start talking about how you can help her overcome her fears and mindset blocks… you’ve lost her. She doesn’t yet know that’s the underlying cause. All she knows is that she feels stuck and she wants to feel unstuck.

This is why it’s so important to meet your clients where they are in their journey and clearly explain what you do to help.

Sell them what they want and give them what they need.

What is a Brand and Why Do I Need One?

A common question I get from new coaches, consultants and small business owners is, “What is a brand, and why do I need one, anyway?” 

It’s a great question!

Branding can be confusing and often gets mistaken for marketing and advertising.

While they’re all aligned, your brand is who you are as a business; while marketing and advertising are activities that you do.

Understanding your brand is critical to running a successful business and standing out in a crowded marketplace.

So what exactly is a brand?

A brand is the totality of who your business is. It’s your personality, your tone of voice, your fonts, and your colours.

But your brand is more than that.

• It’s also your reputation and
• the experience your clients have when working with you.

The good news is — these are all things under your control!

When your brand accurately reflects who you are and your work, you set yourself up to attract your ideal clients and grow your business. 

So let’s talk about the various aspects of a brand, why you need one, and what to consider when defining your own. 

Ready to get started on building your personal brand? See how you can build your brand from scratch following a proven process.  Check it out here!

You’re no stranger to experiencing mindset blocks when it comes to getting visible, even as a coach or consultant. 

When it comes to getting visible in business (i.e., putting yourself out there and sharing about your work), the biggest block is usually your own mindset. (I’m speaking from experience here!)

But first, a refresher: What does “mindset” actually mean?

The definition of “mindset” is: (n). A set of beliefs that shape how you make sense of the world and yourself. It influences how you think, feel, and behave in any given situation.

The easiest way to think about your mindset is through your thoughts and beliefs.

One of the most common places I see new coaches and healers struggle with mindset blocks is around the topic of visibility.

As coaches and healers, we need to address our own mindset blocks to get visible

As know, your mindset influences everything you do in business, including getting visible and putting yourself out there.

How to overcome mindset blocks to getting visible

It’s super common to be faced with any of the blocks above. The key is addressing them, so you can build your resilience and self-trust as a coach or healer.

The good news is, that once you address these blocks, it makes showing up and getting visible in your business so much easier!

If you’re ready to work through your mindset blocks and get visible, I invite you to a one-on-one strategy call.

Together, we’ll address the mindset, strategies, and actions you can take to truly show up and shine in your business.

Should You List Your Coaching, Consulting or Small Business Prices On Your Website?

Wondering whether or not to list your coaching or consulting prices on your website?

This podcast is for you.

The debate about whether or not to list your prices on your coaching or consulting website is a heated one! Some say yes, definitely list your prices.

Others say no, don’t list them.

So how do you know if you should list your coaching prices or not? 

I firmly believe that you should list your pricing and that doing so is beneficial to you and to your prospective clients.

Here’s why.

But first — the one time it might be right not to show your prices

While sharing this topic in our community, I’ve had some conversations with coaches in other areas of the world. They’ve expressed that it is simply not the cultural norm where they live to share pricing.

If that’s the situation you are in, then you know best.

What I would recommend to you is developing a professional packages & pricing sheet that you can send to potential clients after your consultation call.

Here's one of the reasons I talk about in the podcast to list your pricing on your coaching website

1) Pricing is something clients want to see on a website. 

Part of your responsibility as a coach or consultant is to provide prospective clients with the information they need, at the time they need it, to support them in making the best decision for them.

When website visitors were asked what site information matters most to them, what scored the highest? 

You guessed it: Price.

It’s the goal of your website to make the path to working with you as simple and clear as possible.

When you share your price, you’re making it easier by giving prospective clients enough information to take the next step, which is to sign up for a consultation call. 

The more we can normalize things not going as planned, the better.

It’s normal for things to not always go as planned in business.

When was the last time in your business (or life) that things didn’t go as you planned? Assuming you can answer that question, you’re not alone!

The truth is, rarely does something work out *exactly* as we planned it.

This is true even in business, even when we follow someone’s launch plan to a tee, when we complete all the “assignments* our coach gives us, or we post on social media every day. Yep… even then, things don’t always go as planned.

The more we normalize this, the better.

But when was the last time you saw someone on Instagram talking about how things didn’t go as planned in their business? Probably never.

They’re all talking about how things went exactly right — or even better than expected — and now they’re selling you on *their* plan (which, let’s face it, may or may not have produced the results they claim)!

The truth is that we are all human, we are all learning, and this is a constant in business and in life.

The more we can normalize things not going as planned, the better.

The real work, then, is being OK when things don’t go as planned: Not making it about you, that you did something “wrong”, that you weren’t good/perfect/spiritual enough to make something happen, or that you’re not meant to be doing this work.

I see this all the time… Someone launches or even just shares a post on social media and they don’t see the results they want, so they give up. They get so discouraged and defeated when they are barely even out of the gate.

Don’t get me wrong. I know how this feels.

For one of my launches I followed (insert famous person who teaches how to launch courses) plan to a T. Based on the numbers provided, I “failed.” I did not get the response that I was told I should be getting. I first assumed that I was wrong or I did something wrong, instead of assuming that her plan was wrong for me, or that my own sales cycle might be longer, or (insert any other variables here).

There are MANY reasons why things don’t go as planned. 

Some are in your control, and most are not. That’s just life… and business.

What happens when you coach or consult without a niche.

“How do I find my coaching or consulting niche?”

It is a common question uttered by new coaches and consultants.

After all, you know that you need a business niche, but you just can’t seem to settle on one. And besides, you want to serve everyone! You don’t want to exclude any potential clients or opportunities.

But the thing is, by serving everyone, you serve no one.

And when you get clear and commit to a niche, the universe responds in kind. You attract your dream clients more easily and naturally, and your business flows more seamlessly.

This is what happens when you try to serve everyone:

• You don’t deeply understand your ideal client’s problems and desired solutions in enough detail. (It’s virtually impossible to understand everyone’s problems and desired solutions!)
• You aren’t specific enough in your messaging or your marketing, so clients aren’t signing up for what you have to offer.
• You struggle to create offers. You might spend a lot of time doing custom packages or one-off programs, and you struggle to create a signature offering that you’re known for.
• You have trouble articulating your unique value to your potential clients.
• You burn out, trying to serve all the people, all of the time.

Not niching down is a no-win game. One that can leave you frustrated and exhausted. And who wants that?

Great! So how do I actually find my coaching niche? 

Instead of finding your niche, think about this more like uncovering your natural niche.

It’s highly likely that you already know your dream client: the person you love to serve and can serve better than any other client. 

It’s just a matter of quelling the limiting beliefs and tapping into your inner guidance in order to unleash your niche… and then claim it!

Ready to Unleash Your Niche?

5 of my best marketing tips for coaches, consultants and small business owners.

So you’ve decided to become a coach or consultant. Congrats! Being a coach or consultant can be one of the most fulfilling jobs.

And… you’ve entered a growing coaching market … meaning there is even more competition in the coaching space.

Once you become a coach, you may quickly realise that you’ve also become a business owner! As a business owner, you’ll need to learn the key skills to start, operate, and grow your coaching business; one of which is marketing.

Marketing for coaches: “If you build it, they will come” is not a strategy

As I’ve said before, “If you build it, they will come,” does not apply to coaching businesses (and most businesses, for that matter!)

So in order to grow your coaching business, you’ll need to learn how to market your coaching business.

In this podcast, I’ll discuss 5 tips for marketing for coaches, so you can serve more clients and do what you love — COACH!

Many different ways to market a coaching business

The activities and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Basically, marketing refers to activities you do with the purpose and intent of attracting and serving clients.

These activities can include anything from posting on Instagram to doing a free webinar to being a podcast guest or writing a blog post.

The good news is that there are sooo many ways to market your coaching. (And the best way to market your business is based on your strengths — take this free quiz to find yours.)

Effective marketing will help you grow your business, build your brand as a coach, and connect with potential clients.

But there are certain things you want to have in place to make marketing your coaching business effective.

Not Attracting Coaching or Consulting Clients Clients? Here are 5 Reasons Why.

When you’ve been doing everything you can to attract coaching, consulting and small business clients, but you’re still not getting the results you want, this may be why.

We all go through times when we need to find coaching, consulting and small business clients. This is especially true when you’re just starting your coaching, and consulting practice.

When you’re desperate for clients and not getting the results you want, it can be super frustrating.

The first thing to remember is: Just because something isn’t working in your business does not mean that anything is wrong with YOU. 

It simply means that something is not working in your business.

The first step to finding a solution is to understand the problem.

If you’re not attracting clients (or the right clients), the key is getting clarity on what the problem is… so that you can find the solution.

So if you’re not attracting clients despite your best efforts, and you’re wondering why one of these things may be at play.

1. You don’t know who you’re trying to attract

2. Your offer isn’t compelling enough.

3.Your message is missing the mark.

4. You’re not reaching the right people at the right time.

5. Your sales process isn’t converting.

Do you know why you’re not attracting clients?

Remember, nothing is “wrong” with you if you find yourself in this scenario. Nearly all of us have from time to time.

But when you do, it’s a great opportunity to get curious about where the gaps are, so that you can better understand the problem, and then find solutions to remedy it.

Want more clarity in understanding why you’re not attracting more coaching clients?

Let’s chat! Book a free consultation with me here.