The Online Prosperity Experience

How bright shiny objects lead to inconsistent sales

Are you struggling to stay consistent in your sales and marketing efforts? Do you keep chasing bright, shiny objects that promise the world but don’t deliver on their promises?

If you’re a coach, consultant, or small business owner, it can be easy to get caught up in the allure of quick wins and short-term success.

In this Podcast, learn how to stay focused on your core services and commit to your marketing strategy for at least 90 days.

We’ll discuss tips and strategies to help you identify your core services, create a plan and network, and stick with it even when the shiny objects come calling.

So, there you have my top three small business tips to avoid bright shiny objects so you can attract consistent clients and grow your service business.

When you follow these tips, you’ll be well on your way to getting the sales breakthrough you’ve been looking for and deserve.

Generate sales leads without using social media

If you look at what most coaches, consultants and small business owners are focusing on with their marketing efforts and you will likely see social media at the top of the list.

But it is dangerous to put so much focus on it. Who said you HAVE to be on social media to market your business?

That is a big myth that is simply not true.

You DO NOT have to be on social media to market your business. (I am sure Mark Z started those rumours and they have spread around the world)

Certainly, social media has its place in business but it should be less than 20% of your entire marketing effort. Focusing more than that is simply a waste of time because EVERYONE knows you will never beat the algorithm! It is not designed to be beaten.

SOCIAL MEDIA IS OPTIONAL!!

In this podcast, we explore seven ways to generate sales leads for your service business without using social media:

1. Search engine optimisation (SEO)
2. Networking
3. Local marketing activities
4. Engage with past clients
5. Email your subscribers
6. Host an event or workshop
7. Paid advertising

I recommend having around three to five strategies to attract new leads to expand your reach and open your business up to more opportunities.

Having multiple lead generation strategies also reduces your business risk as you won’t become reliant on any one form of marketing to generate sales.

5 Powerful qualifying questions to ask before a sales call

Have you ever been on a sales call with someone and then realised it just wasn’t a good fit?

Unfortunately, there’s no way to avoid this in business altogether.

However, there are some powerful qualifying questions that you can ask to reduce the chances of it happening.

Now you may be wondering, what does it mean to qualify a client?

Well, it simply means that you’ve researched what your client needs and determined that there is a good chance that you have a service to match.

If you don’t believe you can help your prospect with what they’re looking for, then they aren’t qualified as a potential client.

In this podcast, I outline five powerful questions that you can ask to qualify your lead before your next sales call.

But before I jump into these, let’s first start by understanding why qualifying questions are so important.

And how you can simply add a sales qualifying step to your sales process.

In business, failure is always an option.

This is especially true for coaches, consultants and small businesses that require a steady flow of leads to stay healthy. So it serves these service-based businesses well to know the ins and outs of lead management both for better and for worse.

While there are endless tips and tricks out there (which can sometimes feel overwhelming), it can be even more helpful to know some of the things to avoid when it comes to generating leads.

The key takeaways in this podcast:

• Knowing your audience is key to building a strong reference. 
• By understanding every stage of the sales funnel and planning through the process, you can achieve a lot more. 
• Don’t try to achieve everything all at once. Strategy and analytics are your best friend when it comes to lead generation. 

Here are the top five reasons your lead generation campaigns may be failing.

How to choose the right keywords for your target market

Drive More Traffic And Maximize Your Search Engine Results

Livelong Keyword Explorer is the perfect tool for any business looking to drive more traffic and maximize their search engine results.

This free tool makes it fast and easy to find valuable keyword data for your website, Google Ads campaigns, and more. With accurate, up-to-date keyword volume and cost-per-click data,

Just enter a keyword or website URL, and you’ll get precisely what you need to target your audience and get the best results from your search engine campaigns.

Choosing the right keywords for your target market involves the following steps:

1. Identifying the primary or head keywords that describe your niche and what you do
2. Building on these keywords to create body and longtail keywords
3. Researching client pain points to identify additional longtail keywords
4. Analysing keywords to find the best combination of volume and competitiveness
5. Monitoring, adjusting, and improving your keyword performance over time

As mentioned, it can be quite easy to get caught up looking for the perfect keywords. So, be mindful that you are not spending too much time researching.

Try Livelong Keyword Explorer Today And Start Winning The Search Game!

10 Simple ways to research your target market

Trying to get more people to your website, but nothing seems to be working?

It could be that you’re not doing your research properly. In this podcast, we’ll show you simple ways to research your target market, including keyword research and competitor research.

We’ll also show you how to use the insights you gather to create a more effective marketing campaign.

By following these steps, you’ll be able to find your ideal customer base and ensure that your efforts are focused on the right people.

With this approach, you’ll quickly start seeing improved results from your online marketing.

Researching your target market is probably the most important thing you can do when you start your service-based small business.

You need to understand what their biggest pain points and struggles are.

You need to understand what they want and need from you and your business.

And, you need to understand where they are so that you can reach them and engage them.

How to create an effective marketing collaboration

Are you looking for ways to reach more people and expand your business? If so, then a marketing collaboration may be the perfect way to get more eyeballs on your content and grow your visibility.

In this podcast, I'll show you how to create an effective and profitable marketing collaboration.

1. From identifying the perfect target audience
2. to leverage the collaboration for maximum value,

I'll give you a step-by-step guide to creating a powerful partnership that could transform your business.

The simple steps you can take for marketing in an economic downturn

These are tough times, and the economic slowdown is likely to have an effect on your marketing, but don't lose hope. In this Podcast, I'll be going over the simple steps you can take to make sure your marketing strategy is future-proofed in an economic downturn.

We'll explore how coaches and consultants can

• use content to stay top-of-mind with their audience,
• how consistent messaging can build trust even in tough times, and
• how emphasizing empathy can go a long way in securing and maintaining relationships.

Finally, remember that this economic downturn will pass, and market conditions will return to normal in time.

While it may feel uncomfortable now, focus on those practical things that you can do to adapt and keep serving your valued clients.

So let's get started with the simple steps you can take for marketing in an economic downturn.

7-Step Roadmap to Understanding Your Target Market

Are you a coach or consultant who's looking to better understand your target market and what they need from you?

In this podcast, I'm going to teach you how to figure out what your target market wants from you and how to use that information to create an irresistible offering they simply can't resist.

We'll cover how to create a buyer persona, use customer avatars, create a customer journey map, and use surveys to understand what makes your target audience tick.

By the end of this podcast, you'll have a clear understanding of who your target market is, what they want from you, and what value you can provide to make them happy.

If you want a profitable, enjoyable and purposeful brand, your target market should be your BFFs. The Thelma to your Louise.

Because the more you know them inside and out, the easier it’ll be to reach and connect with them.

Marketing is about trust. It's about building relationships and creating consistency.

The goal of marketing is to earn trust at scale. In this podcast, we'll cover the strategies that coaches and consultants can use to gain trust and build relationships with their audiences.

From creating content that speaks to them, to engaging with them on social media, to showing up consistently, this podcast will help you determine how to establish trust with your audience so they're ready to invest in your business.

Earning trust at scale. That's real marketing. Good marketing. Dare I say helpful marketing?

Let's unpack what this means by honing in on "earning trust."

Trust is the belief in the reliability, truth, or ability of someone or something.

1. "Does this person know what they're talking about?"
2. "Will this product really do what it's said to do?"
3. "Will this thing solve my problem?"

Every time a product is bought, a contract is signed, or a link is clicked, people are demonstrating trust. Both personal and business relationships are continuous exchanges.

And exchanges require trust: I give you this and you give me that in return.

Trust can't be bought. It has to be earned. It's hard-won and easily lost. It's a brand's most valuable asset. It must be protected at all costs.

But the magic is that once you have it, you have it. Having someone's trust means they'll listen. They'll buy. They'll refer. And they'll come back tomorrow.

Marketing is earning trust at scale.

The question is, who's trust are you trying to earn? How will you earn it? Which levers are you going to focus on pulling?