The Online Prosperity Experience

Simple Marketing Automation Strategies That Will Result In A Big Return

Marketing automation has created quite a buzz. In this podcast, I’ve laid out a few simple strategies to get you started and produce a big return.

It’s a big deal for a good reason. Among its many benefits, it can help gain and nurture contacts and push them through the sales funnel while saving you time and increasing productivity.

Sounds pretty good, right? Right.

But the real question is how to leverage it for your company. It’s not enough to simply subscribe to the software and hopes it works.

To really reap the rewards, you have to approach it as just one aspect of your marketing plan.

And of course, any successfully executed marketing plan starts with a well-thought-out strategy.

Start Your Marketing Automation Strategy Today

Marketing automation is designed to make your life easier. Yes, it takes a little legwork, especially just starting out. But ultimately, it’s a way to save valuable time and deliver big results. 

Any one of the strategies above – used by themselves or mixed and matched – will get you started.

Gathering fresh and targeted leads is the fuel that drives your business as a coach, consultant or small business.

Without new business leads and contacts, your sales team won’t have anyone to pitch and revenue will dry up.

Anyone who markets products and services to other businesses understands this, but what about the leads that aren’t ready to buy?

Data suggests that 73% of the leads you’re generating aren’t ready to buy when they’re first introduced to your brand.

If you aren’t moving them down a funnel towards an eventual sale, you are throwing out almost three-quarters of all successful marketing efforts that brought you the potential buyers.

Even with these staggering stats, 65% of coaches, consultants and small businesses have nothing but a pitch to offer incoming leads.

Are you one of them?

If you’re not quite convinced that your current strategy is lacking, consider a few of the benefits of nurturing an online sales funnel.

• Increased brand recognition and market exposure
• Reuse cold leads from previous marketing efforts
• Automate product education resulting in warmer leads during sales calls
• Increased lifetime value of current customers

Tempted enough to read on?

If so, you’ll need a brief introduction to growth marketing funnels.

A basic lead funnel starts with gathering leads (traditional ads, web traffic, social ads, etc.), continues with nurturing them (the focus of this post), and then ideally ends with them becoming a customer (your overall goal).

While marketing funnels have become amazingly complex and profitable through things like segmentation, the basics are always a great place to start.

Here in this podcast are four questions you need to ask yourself when taking your leads on the journey to being sales-ready.

4 reasons why PR should be in your marketing plan

As a small business owner, you know you need to be smart with your budget to maximise your return so you can grow your business as well as pay yourself. Nice thought isn’t it?

That’s why PR, or public relations, should be part of your business’s marketing strategy as it’s got a 100% ROI if you do it yourself.

It’s not hard to do it yourself once you know what to do.

Here are the four main benefits of PR.

1. Brand Awareness

2. Developing A Credible Relationship With Customers

3. Bolstering Your Online Presence 

4. Staying Competitive On A Budget

It’s a fair assumption that many people only have a vague idea of what publicity is and why it’s useful for business.

The companies that have figured out the value of having PR as a part of their marketing mix have spent time staying on top of the most current trends and strategies.

We can see this all the time in the way that some of the most well-known coaches and consultants advertise their products and how they have each found their unique ways of keeping current customers informed while also reaching out to new customers all the while. 

Here are four key reasons why your business should have publicity as a part of your communications strategy and what you stand to gain by doing so.

How to grow your business without big marketing budgets

As a coach, consultant and small business owner you’re probably facing the same dilemma as the rest of us: how to grow the business without a big budget to spend on marketing campaigns.

1. You’ve got a limited budget available.
2. You want to increase your customer base but you also know you should upgrade your systems to provide a better experience for your existing customers.

As a coach, consultant or small business owner, you know that growing your business can be a challenge -- especially with a limited budget.

But there is one strategy you can use to help your business reach its full potential: focus on your customers’ experience!

In this podcast, you’ll

• learn how to look after your customers so that they keep coming back, and how this can help you to attract more leads and grow your business.
• Learn why the customer experience should be your number one priority and how to provide a better experience for your existing customers so that you can turn your happy customers into your greatest marketing tool..

So what do you do if you can't afford both? Spend money on a campaign, OR the new systems?

 Look after the customer experience and the leads will come

Why your brand reputation will get you more profit than any marketing campaign.

In this podcast, we're discussing why having a good reputation as a brand is more important than any marketing campaign.

We'll look at how coaches and consultants are using their networks and customer journeys to build a strong reputation that leads to repeat customers and long-term success.

You'll also learn why building a good reputation is critical in this day and age of social media, and how to keep your reputation strong even when times get tough.

By the end of this podcast, you'll have a better understanding of why a strong online reputation can benefit your business more than any marketing campaign ever could.

Coaches, Consultants, Consumers and clients, Here's What We All Have In Common

In this podcast, we will explore how consultants, coaches and their consumers have a need for socializing, being understood and valued.

We will discuss how human communication is essential for an effective marketing strategy and how to foster relationships of know, like and trust.

The power of thinking emotionally instead of logically to build a rapport with potential buyers will be discussed, which is essential for anyone who wants to succeed in today's digital world.

Learn about different ways to show that you understand your customer's needs, and how to use this to build trust and loyalty.

With this knowledge at hand, you will be able to craft the perfect communication strategy that resonates with your target audience and get you the results you are looking for.

What is the 80/20 rule of marketing?

Coaches, consultants and small businesses often search for ways to increase productivity, save time and boost sales.

Implementing the 80/20 marketing rule can help people achieve these goals. If you're looking to develop a marketing strategy or improve business operations, you can use the 80/20 marketing rule to determine an effective plan and strategy.

In this podcast, we discuss what the 80/20 rule is in marketing and eight ways you can apply it for an effective campaign or other marketing operations.

Key takeaways:

• The 80/20 rule states that 80% of results come from 20% of accounts.
• Some experts refer to the 80/20 rule as the Pareto principle named after economist Vilfredo Pareto of Italy, who compared wealth to population.
• The 80/20 rule applies in various areas, such as marketing, content creation, management and human resources.

Vilfredo de Pareto was an Italian sociologist and economist who, during his studies, realized that, in general, 80% of a nation’s income was in the hands of only 20% of the population.

Extrapolating this concept, Pareto defined a rule that became known as the Pareto 80 20 rule, which could be summarized as follows:

80% of results are produced by 20% of causes.

Every person and situation has something to teach us

Have you ever wished you had advice from a more experienced entrepreneur? In this podcast I'm talking about the things I wish I'd known before I started my own business.

From understanding what good business is really about, to being aware of the constant state of scarcity, and why you don't need to be on every social media platform at the same time, this podcast covers the advice I wished I'd had before starting out.

Whether you're an entrepreneur, coach, consultant, or freelancer, I hope this podcast will help you avoid some of the obstacles I experienced in getting started.

How Well Do You Know Yourself?

Are you a small business owner or coach looking for real success?

Knowing yourself is the first step.

Do you know what you value and believe?

Knowing your values, beliefs, and personality can open you up to a new world of self-awareness and success.

In this podcast, we will take a look at the powerful ability to create your own life by understanding who you are.

We will explore how to find out who you really are and use that knowledge to become genuinely happy and successful.

So don't miss out, and let's get started!

Five of the most common reasons why you’re not booking more discovery calls.

Are you a coach, consultant or small business owner that is having trouble inviting people to book your discovery calls?

If so, you’re not alone! In this podcast, we’ll be going over the five most common reasons why you’re not booking more discovery calls and how to address them.

• We’ll discuss what could be wrong with your discovery call booking process and why the timing might be off.
• We’ll also explore ways to build enough trust and authority so that prospects will be more likely to sign up for a discovery call.
• Tune into this Podcast to learn how you can get more people to book a discovery call with you and start having successful conversations with potential clients.

Not sure where to start when it comes to marketing your service-based small business? That’s where I can help. Get started today by BOOKING A CALL With me.