Today we talk about some marketing ideas for breweries, we cover these five ideas:

• Create an event where you do brewery tours where all dogs are invited and then have treats or free swag for the dogs.
• Create your own 5k and/or fun run!
• Video! You need to have a comprehensive yet short video that tells YOUR story.
• Partner up. Find synergy partners where you can help each other. Food trucks is something that comes to mind.
• Create a crappy beer exchange event where the community bring in their crappy beer and allow them to trade for your beer.

In this in-between episode we talk to EVERY business owner and 4 Instagram hacks they should implement:

• Managing your Instagram filters and staying consistent with them.
• We talk about "Continual" an app to chop up longer videos into 15 second clips so that you can use them in Instagram Stories.
• Turn on post notifications of competition or partners so you can keep an eye out on competition.
• Get yourself a scheduling software. We use Grum.
• BONUS: Tag location or use hashtags in your Instagram Stories!

On today's episode we talk about attracting new customers to your barber shop...

• We talk about getting to know your community. Be involved. Communicate and connect with your customers.
• Spend some time building your reputation online. You need to have an action plan to get more reviews online.
• Get online and build a presence. You need a website and you need to attack at least one social platform hard.
• BONUS: Harness your relationship with the feel and atmosphere of your shop. Its all about creating an inviting, friendly environment.

In this episode we give you ways a Facebook Group can benefit a running store by:

• Creating personal engagement and one-on-one conversations with potential clients.
• Announcing exclusive offers to give that VIP feel.
• Building trust! Sharing first-hand experience, answering questions or simply providing the community a way to help each other.
• Getting feedback. You can run Facebook Polls or simply ask questions about upcoming events, products or specials.

Today we are covering emailing open rates. More specifically how to improve them:

• First things first. Ask questions in the subject line.
• Use "re:" and then a subject, this looks like the email was a response.
• Use stats or numbers, keep it short though.
• Write to one person. A lot of people say “everyone” and when it goes to the masses it isn’t personal.
• Segment, segment, segment. Enough said.
• If they haven’t opened your emails in months, send an email saying final reminder to be off the list, if they don’t respond, kick them off the list.

If you need help with your email marketing efforts make sure to visit www.bitbranding.co