The Optimizely Podcast

Optimizely’s Manager of Marketing Operations, Michelle King, sits down with Content Intel to talk about the effect going digital has had on marketing ops and how companies have adapted over the last almost two years since the pandemic started.

Content Intel welcomes Tommy Walker, Founder of The Content Studio, to discuss how to streamline content operations and workflows with automation.

Alex Castro, CEO of M Corp, joins Content Intel to discuss how closing the gap between strategy and execution will yield more potential for digital transformation and growth opportunities.

Optimizely’s Head of Diversity and Social Impact, John Leonard joins Content Intel to talk about initiatives he’s taking to improve company culture. He has several inclusion programs in the works that will improve the morale of Optimizely employees so they can feel empowered to help their customers grow and improve their business operations as well. Click play to hear what they are.

Optimizely’s Global Growth and SEO Strategist, Michiel Dorjee joins Content Intel to talk about all things SEO and why it’s important for the development phase in building a new website.

Content Intel welcomes Kim Davis, Editorial Director at MarTech, to talk about trends in content and where the marketing industry is headed as far as improving engagement and optimizing value exchange with prospects and customers.

Optimizely’s Senior Content Marketing Manager, Deane Barker and Blend Interactive’s Director of Strategy, Corey Vilhauer, join Content Intel to talk about their book on CMS development, The Web Project Guide.

We welcome James Robert Lay, Founder and CEO of Digital Growth Institute and the author of the best-selling book, Banking on Digital Growth, to talk about the importance of optimizing your website’s content to build trust among your customers in the FinServ and FinTech industries.

We sit down with Optimizely’s Andrew Davies, Vice President of Corporate Marketing, to discuss the process of what goes into an acquisition rebrand and optimizing a new website that ensures your content remains recognizable and that it coincides with your brand’s mission.

Eva Posner, President of Evinco Strategies, joins this episode of the Empowered Marketer, presented by Zaius, which is part two in commemorating International Women’s Day and celebrating Women’s History Month.

A one-woman show, Eva manages a company of six and runs every department in an effort to break the mold of conventional political campaign fundraising. She has fulfilled roles in management, operations, and communications in many Democratic campaigns and political organizations throughout California.

Per Posner on her company: “Evinco Strategies is a women-run Democratic campaign and communications consulting firm specializing in helping candidates and organizations build the infrastructure they need to reach their goals and solve systemic problems for their communities.

“Evinco Strategies exists to safeguard and improve democracy by helping elect leaders who will work to upend structures and systems that hurt vulnerable communities, challenge the conventional wisdom of electoral politics, support diverse, grassroots candidates and campaigns, and put people in power who are dedicated to solving tangible problems and delivering results for the public.”

Click play for more.

If you’d like to learn more about Eva, follow her on Twitter, LinkedIn and visit Evinco Strategies.