The Optimizely Podcast

Dana L. Wilson, CEO and Founder of CHIP (Changing How Individuals Prosper) joins this episode of the Empowered Marketer to commemorate International Women’s Day.

Dana, an NYC-based investment advisor, started her business in December 2019 and her mission is to increase visibility and access to financial professionals of color.

Click play to hear more about the breakthroughs Dana is making in the financial industry for the BIPOC community.

If you’d also like to learn more about Dana, follow her on Instagram, Facebook, LinkedIn and visit CHIP.

In this episode of the Empowered Marketers, campaign expert Heather Green shares best practices to prepare for the 2020 holiday season.

Tune in to learn important tactics and tips about deliverability optimization and campaign strategy, then implement these changes to your campaigns — just in time for Black Friday and Cyber Monday.

Join us this week on the Empowered Marketer as we talk to Scott from Upper Quadrant.  UQ is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data.  

Scott talks about his approach to mapping the customer journey, how to use the combination of data and customer psychology to create the perfect strategy, and the must-have campaigns every ecommerce brand needs to create.  

Helix Sleep uses each shopper's specific sleep-DNA to match soon-to-be-sleepers with their perfect mattress.  Learn how Laur and Helix Sleep use the data from their Sleep Quiz to make intelligent product recommendations and personalize every step of the buyer's journey.  

Ep 42 trailer

Eterneva is making it possible for those in mourning to memorialize their loved ones in an everlasting way -- by turning cremated ashes into diamonds.

But while the story is certainly sensational, grief is sensitive subject matter, which means that Co-founder Adelle Archer has to stay focused on education and transparency in order to gain customer trust.

When a performance wear brand is backed by names like Steve Nash, Baker Mayfield, and Matt Barnes, you know it'll hold up, which is exactly why Legends has been a fan favorite since Chip Neff co-founded it.

In this episode of The Empowered Marketer, we're talking to Chip about how partnering with the right people and building relationships can impact brand affinity as much as it influences product development.

Tappan is an online gallery that sells collections from emerging artists to modern buyers in a way that’s far more accessible and less pretentious.

But convincing ecommerce consumers to spend hundreds of dollars on a painting or portrait isn’t always. Longer buying cycles and high price points for luxury goods mean that marketers like Tappan Director of Brand Marketing Megan Laber have to strategize around storytelling, brand, and customer experience.

OWYN is beloved by health enthusiasts, Instagram influencers, and fitness aficionados alike. But there’s more to this plant-based brand than meets the tongue. Amid a confusing health food and beverage market crowded with buzzwords, OWYN CMO Mark Olivieri has found that marketing a successful beverage brand comes down to knowing your customer, and using data to inform decisions.

Lalo is the modern baby and toddler company that’s simplifying the process for millennial parents-to-be by offering just two products -- The Daily Stroller and The Chair. And Lalo Co-founder, President, and CMO Michael Wider isn’t trying to to recreate the traditional big box retail experience when it comes to baby gear. Instead, he’s focused on pairing a great product with an unbeatable customer experience.