The Optimizely Podcast

The Optimizely Podcast

By OptimizelyBusiness
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The Optimizely Podcast episodes

  • From Passion Project to Ecommerce Success | Brian Lim of The Emazing Group

    If you’ve ever dreamed of turning your favorite hobby or passion project into a full-time job, you’re not alone. 

    That’s what drove Brian Lim, the CEO and Founder of The Emazing Group, to start three massively successful ecommerce brands -- Emazing Lights, iHeartRaves and INTO THE AM. The brands collectively gross over $20M per year and Brian was on season 6 of ABC’s Shark Tank, where he received offers from all five sharks.

    But Brian didn’t just have a good idea for a business out of nowhere -- he was a huge fan of the rave scene and he was able to transition for a hobby to a powerhouse business in just a few years. 

    33 min
  • A Community that Follows You Anywhere | Griffin Thall of Pura Vida Bracelets

    Consumers can be fickle. But if you build a powerful, loyal community of buyers, it can sustain your brand for years to come. That’s exactly what Griffin Thall has done. He’s the Co-Founder and CEO of Pura Vida Bracelets, which offers colorful, handmade layered bracelets and other jewelry. Griffin and his co-founder bootstrapped the business eight years ago and it’s grown rapidly to more than 650 people spanning four countries. Pura Vida’s success lies in the massive fanbase they’ve built, with 1.4 million followers on Instagram and dedicated audience who show up by the hundreds in-person to their Insta-meetups. Pura Vida is the rare brand that is able to translate an online following into a vibrant, real-world community.

    19 min
  • The Empowered Marketer | The Best of 2018
    Nearly a year after launching The Empowered Marketer, it's time to reflect back on the many fascinating and insightful B2C marketers we were lucky enough to interview in 2018. Here are some of the very best, including:
    Melanie Travis, CEO and Founder of Andie Swim
    Dominic Coryell, the Growth Advisor at Glambot
    Aneesha Rao, Strategy & Digital Marketing Manager for Need Supply and Totokaelo
    Yosef "Joe" Martin, CEO, of Boxycharm
    Aaron Orendorff, Editor in Chief for Shopify Plus
    14 min
  • Marketing to Everyone with a Mouth | Shane Pittson of quip
    When a digital native brand makes the move from Instagram ads to TV ads, it’s a milestone of mainstream success. Shane Pittson is the Head of Marketing for quip, and recently led the digital native brand make the big leap to traditional media. You’ve probably heard of quip already: they make the sleek electric toothbrushes with a subscription. They’re an NYC-based brand looking to make the boring dental industry cool with better design, better customer experience, and even better marketing.
    29 min
  • From Backyard to Business | The Empowered Marketer at the Maker’s Mixer
    Last week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire. Unlike big ecommerce events we’ve attended in the past, this was an intimate event with some really exciting brands all based in the New England area. In this special episode, we talk to the owners and marketers at niche brands like Grain Surfboards and Tributary Brewing that grew from their basements and backyards into full-fledged businesses.
    23 min
  • Branding the Cannabis Industry | Dino H. Carter of D Branding
    Branding is tough for any B2C business, but is even more so for the fast-growing cannabis industry. Newly legal in Canada and a few states in the US, this space is facing a unique branding challenge. This is exactly what interests Dino H. Carter. He is the owner and chief strategist at D Branding, helping brands discover unique identities. With more than 20 years in marketing, he’s worked with brands like Levi’s, Alfa Romeo, and National Geographic. Now, Dino is turning his eye to cannabis branding.
    21 min
  • From Ecommerce to In-Person | Caren Sinclair-Kay of Dormify
    Some of the most successful ecommerce brands have moved from offering products online only to in-person showrooms, pop-ups, and events. Dormify is one of the digital-native brands that realizes stores aren't dead. The one-stop-shop for small space decorating and inspiration started with college dorms, but has grown from there. Caren Sinclair-Kay, Dormify’s President, helped the company expand beyond ecommerce with showrooms in New York, Chicago, and Maryland, and grew the brand past college dorms.
    30 min
  • Introducing Marketing Unboxed | A New Video Series from Zaius
    We’re taking a break from our regularly scheduled interviews for The Empowered Marketer to tell you about an exciting new series we think you’ll love: Marketing Unboxed. It’s a video series from Zaius that pulls back the curtain on how today’s top ecommerce brands are marketing to their customers. For each episode, we’ll be buying a fun product, unboxing it, and then analyzing every marketing touchpoint along the way. Learn more at www.zaius.com/marketingunboxed.
    2 min
  • Winning with Subscription Box Marketing | Joe Martin of Boxycharm
    Subscription boxes are everywhere you look. There are boxes for everything from foods to wines to clothes to makeup. Consumers love them because they’re a great way to discover new products and ecommerce leaders love them because of the reliable monthly recurring revenue. But because it's such a successful business model, the market has gotten far more competitive. This is exactly why CEO Yosef “Joe” Martin decided to get directly involved in the marketing for his beauty subscription box company, Boxy
    26 min
  • Catering to the High Fashion Buyer | Aneesha Rao of Need Supply/Totokaelo
    High fashion is a highly competitive space. Between powerful legacy brands and upstart ecommerce companies, it can be hard to reach picky, high-end customers. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. Both brands curate the best products from a mix of well-known brands and up-and-coming independent designers. The challenge is appealing to buyers with very different styles.
    24 min

About The Optimizely Podcast

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This is your one-stop-shop for all things content, experimentation and B2B commerce. We discuss and interview top experts, both in-house as well as outside guests, in the B2B, content and testing…