The Optimizely Podcast

B2C marketing can be almost anything -- an Instagram story, an in-depth interview, or a short film -- but it can’t be boring. Unfortunately, many brands spend too much time talking about product specifications, and not enough time creating compelling content people truly want to engage with. Output is different. The company creates software and gear for musicians and producers, and their marketing is anything but boring. The brand has a serious cool factor driven by Joey Ng, the VP of Marketing at Outpu

Is your B2C brand shifting to direct to consumer? If so, you’re not alone. As the retail apocalypse continues, many CPG brands realized traditional retail is not the most reliable. Today’s customers want options, which is exactly what John Ryan is working on. John is the Director of Enterprise Ecommerce and Digital Marketing for Combe, the personal care company that owns brands like Just for Men. He’s helping Combe deliver more personal products directly to customers at home.

Is your B2C brand shifting to direct to consumer? If so, you’re not alone. As the retail apocalypse continues, many CPG brands realized traditional retail is not the most reliable. Today’s customers want options, which is exactly what John Ryan is working on. John is the Director of Enterprise Ecommerce and Digital Marketing for Combe, the personal care company that owns brands like Just for Men. He’s helping Combe deliver more personal products directly to customers at home.

You’ve probably stories of celebrities paid millions to endorse products and thought, ‘There’s no way I can afford that for my B2C brand!’ But with the right strategy, influencers can drive serious revenue for your brand. Jack Meredith is the Director of Marketing at Kettle & Fire, an organic bone broth company that recently hit shelves at Whole Foods. Jack helped the brand build early traction with a powerful influencer marketing program targeting health and fitness. So how did he do it?

You’ve probably stories of celebrities paid millions to endorse products and thought, ‘There’s no way I can afford that for my B2C brand!’ But with the right strategy, influencers can drive serious revenue for your brand. Jack Meredith is the Director of Marketing at Kettle & Fire, an organic bone broth company that recently hit shelves at Whole Foods. Jack helped the brand build early traction with a powerful influencer marketing program targeting health and fitness. So how did he do it?

The Empowered Marketer was in Las Vegas last week for Shoptalk 2018, the world’s largest conference for retail, B2C, and ecommerce. Instead of our usual in-depth interview with one smart marketer, we're mixing it up. We attended as many sessions as possible at Shoptalk and interviewed speakers and B2C leaders live at the event. Even if you couldn't make it yourself, this Shoptalk-powered episode will make you feel like you were there. Brought to you by Zaius, the B2C CRM.

The Empowered Marketer was in Las Vegas last week for Shoptalk 2018, the world’s largest conference for retail, B2C, and ecommerce. Instead of our usual in-depth interview with one smart marketer, we're mixing it up. We attended as many sessions as possible at Shoptalk and interviewed speakers and B2C leaders live at the event. Even if you couldn't make it yourself, this Shoptalk-powered episode will make you feel like you were there. Brought to you by Zaius, the B2C CRM.

Minimum advertised price. It’s not something we talk about often, but it can be a sticking point for B2C brands and retailers alike.

By setting a minimum price for your product, it’s one way that small brands can maintain their value when selling through an online marketplace like Amazon. But MAP policy is just one of the many ways you can build a high-value brand, according to George Mikhail, the Co-Founder and President of DYODE, an ecommerce consultancy.

Brought to you by Zaius, the B2C CRM.

Minimum advertised price. It’s not something we talk about often, but it can be a sticking point for B2C brands and retailers alike.

By setting a minimum price for your product, it’s one way that small brands can maintain their value when selling through an online marketplace like Amazon. But MAP policy is just one of the many ways you can build a high-value brand, according to George Mikhail, the Co-Founder and President of DYODE, an ecommerce consultancy.

Brought to you by Zaius, the B2C CRM.

Do you follow a strict ecommerce playbook? Maybe you always run the same few ads, send the same series of emails, and follow the same exact steps to market new products. While it can be useful to create a reliable marketing process, it can also get stale if you never change it up.   

That’s exactly why Jurgen Nebelung experiments with new marketing tactics so often. As the VP of Ecommerce and Digital at Tea Forte, he’s always thinking of new ways to turn occasional tea drinkers into loyal customers