The Optimizely Podcast

Do you follow a strict ecommerce playbook? Maybe you always run the same few ads, send the same series of emails, and follow the same exact steps to market new products. While it can be useful to create a reliable marketing process, it can also get stale if you never change it up.   

That’s exactly why Jurgen Nebelung experiments with new marketing tactics so often. As the VP of Ecommerce and Digital at Tea Forte, he’s always thinking of new ways to turn occasional tea drinkers into loyal customers

When it comes to ecommerce success metrics, customer retention is the only thing that matters to Dominic Coryell. Coryell is the Growth Advisor at Glambot, a site for makeup lovers to buy and sell used makeup. Because the company is offering something new to customers, it can be challenging to convert new buyers. It’s Coryell’s job to make sure the company not only converts new customers, but keeps existing buyers coming back again and again.   

Brought to you by Zaius, the B2C CRM.

When it comes to ecommerce success metrics, customer retention is the only thing that matters to Dominic Coryell. Coryell is the Growth Advisor at Glambot, a site for makeup lovers to buy and sell used makeup. Because the company is offering something new to customers, it can be challenging to convert new buyers. It’s Coryell’s job to make sure the company not only converts new customers, but keeps existing buyers coming back again and again.   

Brought to you by Zaius, the B2C CRM.

Is your ecommerce website heart-stoppingly beautiful, or merely functional? If you’re like most marketers, you likely have a long list of site improvements to make, A/B tests to run, and designs to update.

Ross Beyeler wants to help make your B2C website more beautiful AND more effective at converting visitors to customers. He is the founder of Growth Spark, a Shopify-plus agency that helps ecommerce businesses make more money.

Brought to you by Zaius, the B2C CRM.

Is your ecommerce website heart-stoppingly beautiful, or merely functional? If you’re like most marketers, you likely have a long list of site improvements to make, A/B tests to run, and designs to update.

Ross Beyeler wants to help make your B2C website more beautiful AND more effective at converting visitors to customers. He is the founder of Growth Spark, a Shopify-plus agency that helps ecommerce businesses make more money.

Brought to you by Zaius, the B2C CRM.

Ecommerce marketers everywhere have the same fear: that their product becomes a commodity. A commodity is low in value, easily replaced, and can only compete with low prices. The goal of nearly every ecommerce marketer is to build a brand that is so valuable, their product can never be a commodity. This is exactly what Kenny Smithnanic aims to do at Mobovida, an ecommerce company that offers fashion, mobile and travel accessories direct to consumer.

Brought to you by Zaius, the CRM for B2C marketers.

Ecommerce marketers everywhere have the same fear: that their product becomes a commodity. A commodity is low in value, easily replaced, and can only compete with low prices. The goal of nearly every ecommerce marketer is to build a brand that is so valuable, their product can never be a commodity. This is exactly what Kenny Smithnanic aims to do at Mobovida, an ecommerce company that offers fashion, mobile and travel accessories direct to consumer.

Brought to you by Zaius, the CRM for B2C marketers.