What if the only thing standing between you and your first $10K, $100K, or even $300K isn't talent, strategy, or luck — but the willingness to fail 40 times before you succeed?

In this episode, I sit down with Alna, a 25-year-old seven-figure entrepreneur who went from growing up in Siberia to building a business that generated $300K from a single story launch — and she did it by mastering one thing most people refuse to do: persist.

Alna's story isn't about overnight success or getting lucky with one viral post. It's about 40 failed sales calls, messaging thousands of people, learning conversion rates the hard way, and never giving up — even when the evidence wasn't there yet.

But here's the truth most people miss:
Success isn't about avoiding failure.
It's about knowing your conversion rate and doing the reps anyway.

Too many people quit after their first 10 calls, their first 100 messages, their first month of posting. They think it's not working. They think it's not for them. They think other people just got lucky.

But Alna breaks it all down — the exact numbers, the exact strategy, the exact mindset that took her from selling her first $1K course at 19 to running a seven-figure business before 25.

Here's what we dive into:

• Why your first 40 sales calls might be failures — and why that's completely normal (and what to do instead of quitting)

• The exact conversion formulas you need to know: how many messages = how many calls = how many sales (and why understanding this changes everything)

• How Alna generated $300K from a story launch — the step-by-step breakdown of inbound vs outbound strategies

• Why outreach isn't spammy — it's strategic, and how to message people without being pushy (the exact scripts that work)

• The difference between giving too much value for free vs. creating irresistible offers that make people want to pay you

• How to find your conversion rate in anything — sales, dating, content, life — and why knowing this number is the key to never feeling stuck again

• Why everything is a conversion — from booking sales calls to finding a life partner — and how to apply this mindset to collapse time

• The power of doing more than asked — Alna's principle of always going 11/10 and how that compounds over time

• How to replicate proven content instead of reinventing the wheel — finding reels with 100K+ likes and recreating them to guarantee traction

• Why regret is worse than failure — and how to make decisions from your 80-year-old self's perspective

• The mindset shift that changed everything: "Everything is working out for me" — even cancelled flights, failed calls, and setbacks

This episode is for anyone who's been putting in the work but not seeing results yet. It's for the person who's scared to do outreach, scared to hear "no," scared that maybe they're just not cut out for this.

Because here's what Alna knows:
Your conversion rate exists whether you know it or not.
Success is just a numbers game.
The only way to lose is to quit before you hit your number.

If your conversion is 1 sale out of 100 messages, then the answer isn't to give up.
The answer is to send 100 messages.
And then another 100.
And another.

Because persistence isn't about being stubborn.
It's about understanding the math and trusting the process.

So ask yourself:
What's my conversion rate?
How many reps have I actually done?
Am I quitting before I've even hit my number?

Tune in, take notes, and get ready to stop making excuses and start doing the reps.

P.S. Alna literally sent me an entire Google Doc before this episode with her full story, mission, and questions to help the audience as much as possible. That's the kind of person she is — someone who always does 11/10. And that's exactly why she's built what she's built.

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⚡️ Apply for the 1% Club to access Live Calls, Mindset Mastery and Sales training and our Social Media Playbook
https://www.skool.com/the-1-movement-3331/about?ref=300560840e4d4922b97366b5666702d5

What if the only thing standing between you and 1.4 million followers isn't strategy, templates, or following what the gurus tell you to do — but the courage to stop watering yourself down and just be yourself?

In this episode, I sit down with Meagan, the branding queen who went from 30K followers stuck for two years to 1.4 million in five months — not by chasing virality, not by following scripts, but by giving herself permission to show up as herself.

Meagan is raw, unfiltered, and unapologetically authentic. She's built a magnetic personal brand by doing the one thing most people are terrified to do: being visible, being polarizing, and being real.

But here's the truth most people miss:
Going viral doesn't build a brand.
Being remembered does.

Too many people are stuck chasing followers, trying to please the algorithm, burning themselves out creating content that doesn't feel aligned — all while wondering why they're not converting, why they're not growing, why they feel so stuck.

Meagan breaks it all down.

Here's what we dive into:

• Why authenticity beats virality every single time — and how being yourself is the only way to build a brand that lasts

• The difference between having followers and having a community — and why influencers with millions of followers can still be broke

• How to overcome the fear of being seen — the three things Meagan reminds herself every time she's scared to post

• Why embarrassment is the cost of entry — and why you'd rather embarrass yourself for 10 seconds than live with regret for the rest of your life

• The three components of a magnetic personal brand: your contrarian take, your unique method, and your story — and how to weave them into your content

• Why information is cheap but how you relay it is what makes you unforgettable

• How Meagan went from smoking weed and ordering Uber Eats to building a six-figure business — and why pain was her biggest driver

• The trap of becoming an influencer — and why Meagan pivoted from brand deals and vanity metrics to purpose-driven content

• Why your story is your leverage — and how being vulnerable gives other people permission to do the same

• The power of deciding — how Meagan photoshopped a million followers onto her profile and made it happen in five months because she was delusional enough to believe she could

This episode is for anyone who's been holding themselves back because they're scared to be too much, too loud, too polarizing. It's for the person who's been watering themselves down, tiptoeing around what they really want to say, playing small because they're afraid of being judged.

Because here's what Meagan knows:
Your weirdness is your power.
Your story is your leverage.
Your authenticity is your unfair advantage.

When you stop trying to be like everyone else and start being unapologetically yourself, that's when people remember you. That's when they trust you. That's when they buy from you.

It's not about going viral.
It's about being remembered.
It's about building a community that follows you no matter how much you evolve.

So ask yourself:
Am I watering myself down?
Am I showing up as myself or as who I think I should be?
What would happen if I just decided to be seen?

Tune in, take notes, and get ready to stop playing small.

P.S. We both made commitments at the end of this episode — on camera. A year from now, we're coming back to see if we did the damn thing. Because the only way to grow is to decide, commit, and do it scared.

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⚡️ Apply for the 1% Club to access Live Calls, Mindset Mastery and Sales training and our Social Media Playbook
https://www.skool.com/the-1-movement-3331/about?ref=300560840e4d4922b97366b5666702d5

What if the only thing standing between you and your dream life isn't strategy, effort, or luck, but the frequency you're operating on?

In this episode, I'm breaking down the exact framework I used to collapse time and manifest opportunities I once thought were impossible — from pitching Steven Bartlett to sitting in rooms with Rio Ferdinand and Simon Squibbs.

But here's the truth most people miss:
Your desires don't chase you because of how hard you work.
They chase you because of who you become.

Too many people are stuck focusing on the how, how am I going to get there, how will this work, how can I make this happen? But the how creates uncertainty. It keeps you in a fear-based, lack mindset. And when you operate from lack, you stay exactly where you are.

Instead, you need to shift your state of being.

Here's what we dive into:

• Why state beats strategy every single time — and how to shift yours immediately

• The difference between lack and abundance — and which frequency you're actually operating on right now

• How to identify as the highest version of yourself before you have the evidence

• Why gratitude and generosity are the gateway to success — and how I used them to build my business from a horseshed in rural Ireland

• The power of decide and detach — the framework that changed everything for me

• How to take aligned action instead of burning out through sheer force

• Why you need to stop reacting to your physical reality and start tuning into the frequency of your desires

This episode is for anyone who's been pushing, grinding, and trying so hard — but still not seeing their dreams come to life. It's for the person who's been asking "how" instead of asking "who do I need to become?"

Because here's what I know:
When you shift your state, everything shifts.
When you stop chasing and start becoming, your desires start chasing you.

It's not about working harder.
It's about getting onto the right frequency.
It's about be, do, have — not have, do, be.

So ask yourself:
What frequency am I operating on right now?
Am I in lack or abundance?
What would the highest version of myself do today?

Tune in, take notes, and get ready to collapse time.

P.S. I'm running a challenge on the Orange Juice Theory podcast — if you do something scared, message us on Instagram @theorangejuicetheory and we'll post it as a collab to give you exposure. Because embarrassment is the cost of entry, and doing it scared is how you win.

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⚡️ Apply for the 1% Club to access Live Calls, Mindset Mastery and Sales training and our Social Media Playbook
https://www.skool.com/the-1-movement-3331/about?ref=300560840e4d4922b97366b5666702d5

What if the biggest lessons in life came from the people you least expected?

In this episode, I'm recording live from my balcony in Dubai, fresh from attending the 1 Billion Summit the largest content creator event in the world. And let me tell you, the insights I'm bringing back are life-changing.

From Will Smith to Rio Ferdinand, Vishen, Khaled Al-Ameri, and MrBeast I sat in rooms with some of the most influential people on the planet, and I'm breaking down everything I learned.

Here's what we dive into:

• Will Smith's reminder that everyone is going through something — and why human connection matters now more than ever

• Rio Ferdinand's secret to becoming the best: the chip on his shoulder and the one question that kept him going — "Are you still at the football?"

• Vishen's concept of the "visibility wound" — what's holding you back from being seen, and why your weirdness is your unfair advantage

• Khaled Al-Ameri's challenge: Would you rather have 1 million followers or 1,000 true fans? Why impact beats virality every single time

• MrBeast's kindness movement — and how one act of kindness can shift everything

• Why embarrassment is the cost of entry to anything worth doing

This episode is raw, unfiltered, and packed with the kind of wisdom that only comes from being in a room with people who've done the thing.

It's for anyone who's been holding themselves back because they're scared to be different, scared to be seen, or scared to fail.

Because here's the truth:
Your environment will always try to pull you back to sameness.
But sameness is the killer.
Your weirdness? That's your power.

So ask yourself:
What impact do you want to have on the world?
Are you ready to do it scared?
Are you willing to pay the cost of entry?

Tune in, take notes, and get ready to squeeze.

P.S. stay tuned to see if it paid off for me….

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⚡️ Apply for the 1% Club to access Live Calls, Mindset Mastery and Sales training and our Social Media Playbook
..https://www.skool.com/the-1-movement-3331/about?ref=300560840e4d4922b97366b5666702d5

There has to be a moment where you decide.

Not when it feels safe.
Not when it’s perfect.
But when you stop treating it like something temporary.

In this solo episode, I break down the Orange Juice Theory — the idea that a side hustle becomes your real job the moment you choose it as your primary source of belief, effort, and responsibility. Before the money fully makes sense. Before the title feels official.

I talk about:

• Why every side hustle needs a cut-off point, not just momentum

• The danger of waiting for external validation to “allow” you to commit

• The shift from trying something to owning it

• How clarity comes after the decision, not before

This episode is for anyone stuck in the in-between — earning from their side hustle but still calling it “extra,” still holding onto a backup plan that’s slowing them down.

Because at some point, the orange juice stops being a treat.
You stop buying it accidentally.
You start buying it because it’s essential.

And that moment — the decision to make it yours — is when your side hustle becomes your real job.

What if fear of judgment is the very thing holding you back from becoming who you’re meant to be?

In this episode, we explore the Orange Juice Theory the idea that growth, confidence, and clarity only come when we allow ourselves to be “pressed” outside of our comfort zones. Just like an orange has to be squeezed to reveal what’s inside, we often have to move through discomfort, fear, and uncertainty to unlock our full potential.

We talk about why the fear of being judged feels so powerful, how it keeps us playing small, and what happens when you choose courage over comfort. If you’ve been waiting for permission, reassurance, or the “right moment,” this episode is a reminder that growth begins the moment you take the first uncomfortable step.

This is for anyone ready to stop shrinking, trust themselves more deeply, and step into the version of life that’s waiting on the other side of fear.

In this episode, I sit down with my friend Emma, who bet on herself with just €2,000 and never looked back.

Emma left her corporate job, moved to Bali, and chased a life of freedom, no safety net, no guaranteed income. In just 90 days, she went from €0 to €10K months and from 0 to 60,000 followers, turning her message into real momentum. Two years later, she’s built a six-figure coaching business on her own terms.

We talk about leaving corporate, taking risks when nothing feels certain, building an audience from scratch, and what it really takes to create freedom online.

If you’ve been feeling called to more, this episode is for you.

P.S Emma and I are building a Community called the 1% Club for those who want to be bomb at Sales and Content join our waitlist below https://docs.google.com/forms/d/e/1FAIpQLScuH3TkK_RN5GpY28IdHufG_Gu3DdpJR_vNE4XIpJqKZ78Zeg/viewform?usp=header

From growing up in the ends of London surrounded by knife crime to becoming an international speaker who has earned seven figures from her voice, Hayley Mulenda’s story is nothing short of extraordinary.

In this powerful episode of The Orange Juice Theory Podcast, Hayley opens up about her journey of resilience, visibility, and purpose. We talk about:

The truth behind visibility: why consistency matters more than views

How she went from a 58-viewed video to being booked to speak at Wembley Arena

How she built a 7-figure business from her voice through speaking, coaching & consultancy

Why most people stop too early, and how to push through fear and uncertainty

The mindset shift from “What if I fail?” to “What if I fly?”

How to build your business from healing, not trauma

Why your calling isn’t random, and how to trust the ideas placed on your heart

Hayley brings raw honesty, wisdom, and encouragement to anyone who has a dream, a feeling, or an idea they know they’re meant to pursue.

This episode will remind you:

✨ You never know who’s watching

✨ You’re too broke NOT to be visible

✨ And someone is waiting to be blessed by your good

Listen now, this conversation is one you’ll carry with you.

In this episode, we break down the Orange Juice Theory the idea that no decision is a wrong decision. The only truly wrong move is staying stuck. When you understand that every choice gives you momentum, clarity, and experience, you stop fearing the “wrong” path and start valuing action.

Procrastination wastes time. Decisions create progress. And once you choose a direction and stick with it long enough, things begin to align, not because it was the perfect choice, but because you committed to it.

This episode is all about taking the pressure off, moving forward, and trusting that any step is better than standing still.

If you know someone who struggles with making decisions, share this episode with them.

In this episode of The Orange Juice Theory, we sit down with Amy Guy, founder of The Nail Tech Org — a woman who went from hosting £10 lockdown masterclasses to building a thriving community and brand.

But Amy’s story didn’t begin with entrepreneurship. It began behind a desk at a bank, managing teams by day and doing nails on the side a 'small thing', a hobby she never expected to change her life. What she didn’t realise was that the thing she squeezed in after hours would become the dream she’d eventually go all in on.

In this conversation, Amy opens up about:

✨ Trusting your gut even when it doesn’t make sense on paper
✨ Leaving safety for something uncertain — and wildly exciting
✨ The messy, uncomfortable, very real parts of building a business
✨ Why personal branding is your superpower
✨ The importance of community, loyalty, and leading from the front
✨ The highs, lows, fear, growth, and grit behind every milestone
✨ Her advice for anyone standing on the edge of their 'squeeze moment'

Amy’s journey is a masterclass in peeling back the layers, applying pressure, and discovering the juice you don’t know you have until you try. Her story is proof that the thing you treat as 'just a side job' might be the very thing capable of changing everything — if you’re willing to press into it.

So ask yourself as you listen:
Are you ready to squeeze your orange?
Are you willing to get messy, take the risk, and find out what you’re capable of?

Tune in and meet the woman who followed her instinct, bet on herself, and built a brand that empowers thousands to do the same. 🍊