The Orbit Marketing Podcast

Andrew Pierno is a Co-Founder at XO Capital. XO Capital buys and operate B2B SaaS companies.

In this video, Andrew discusses using content to get customers for his portfolio companies, how his personal newsletter made it much easier to start fundraising, strategies for finding product-market fit, and what he's learned from his failed acquisitions.

Chapters:

00:01:27 - Building and Buying Businesses

00:02:57 - Hiring Competent Staff for Business Acquisition

00:04:24 - Sticking to B2B Software

00:05:45 - The Challenges of Selling to a Niche Market Segment

00:07:16 - Strategies for finding product-market fit

00:10:18 - Developing XO's content strategy

00:13:25 - The Reality of Cash Flow in Acquiring a Business

00:14:55 - Building trust through honesty and authenticity

00:16:20 - Attracting Investors through content

00:20:52 - Lessons Learned from a Failed Acquisition in the AI Market

00:22:32 - Building Brand Loyalty and Retention

Learn More About Orbit Marketing:

→ Visit Our Website: https://orbitmarketing.io/

→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl

→ Join Our Newsletter: https://newsletter.orbitmarketing.io/

Connect with Andrew Pierno:

→ Andrew's LinkedIn: https://www.linkedin.com/in/andrew-pierno/

→ Andrew's Twitter: https://twitter.com/AndrewPierno

→ Learn More about XO: https://www.xo.capital/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Ben Billups is the Founder of NOBLE Digital. NOBLE Digital is an email and SMS provider for ecommerce brands, focused on scaling owned audiences and driving revenue growth.

In this episode, Ben discusses how newsletters are a powerful, long-term tool for nurturing leads, building trust, and driving conversions across various stages of the marketing funnel.

Chapters:

00:00 - The Power of Newsletters in Nurturing Leads

02:57 - From Hair Extensions to Email Marketing

08:59 - The Difference Between Email Marketing and Newsletters

14:49 - Building Trust Through Newsletters

17:48 - High-Intent Signals and Marketing Attribution

23:39 - Incorporating Cold Leads into a Newsletter

26:36 - Automatic Segmentation and Easy Opt-Outs in Email Marketing

35:17 - The Role of Email Marketing in a Funnel

38:29 - Email Marketing Myths

41:42 - Improving Email Deliverability and Engagement

44:48 - Newsletters as Networking

Learn More About Orbit Marketing:

→ Visit Our Website: https://orbitmarketing.io/

→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl

→ Join Our Newsletter: https://newsletter.orbitmarketing.io/

Connect with Ben Billups and NOBLE Digital:

→ NOBLE Digital: https://www.nobledigital.co/

→ Fwd: https://www.fwdnewsletters.com/

→ Ben's LinkedIn: https://www.linkedin.com/in/ben-billups/

→ Ben's Twitter: https://x.com/BenBillups

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

After 4.5 years and just shy of 200 interviews, The Louis and Kyle Show has come to an end!

In this episode, we reflect on the last 4 years and share what's next for us, and what's next for the channel.

This conversation covers:

00:02:44 - The Most Valuable Lessons We've Learned

00:05:27 - Demystifying The World

00:10:22 - Embracing Imperfection

00:14:58 - Simplifying Complex Systems

00:17:37 - The Importance of Knowing What You Want

00:20:29 - The Importance of Repetition and Focus

00:23:03 - The Power of Concentration

00:33:18 - Making A Devil's Bargains

00:38:08 - Our Most Impactful Interviews

00:40:35 - Turning Points In Our Lives

00:45:07 - The Transition to Orbit Radio

00:50:11 - Gratitude and Acknowledgements

00:54:45 - Reflections and Farewell

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Nat Eliason started publishing essays online in 2013. Since then, his work has been read by millions of people and lead to multiple spin-off businesses including a marketing agency and a café.

In 2022, Nat become completely obsessed with Crypto, and went from outsider to earning millions of dollars within 1 year.

His new book, Crypto Confidential: Winning and Losing Millions in the New Frontier of Finance, is an "unfiltered, insider's account of the hyperactive, hyper-speculative, hyper-addictive, nearly unregulated, completely insane world being built on the blockchain."

Louis and Kyle have been enthusiastic fans of Nat's work since 2018 and it was a "dream come true" to interview Nat on the show.

This conversation covers:

00:00:00 - Transitioning to Long-Term Games

00:05:44 - An Unhealthy Obsession with Crypto

00:08:52 - Separating Happiness From of Financial Success

00:12:34 - The Dangers of Chasing Quick Riches

00:14:37 - Pursuing Childhood Dreams

00:22:37 - How To Write The Perfect Scene

00:31:17 - A Potential Bestseller?

00:37:10 - Meeting Famous Figures

00:45:32 - From Short-Term Games to Long-Term Commitment

00:51:43 - A Quasi Pop Epistemology Book

Links and Resources:

→ Crypto Confidential: https://www.amazon.com/gp/product/0593714040

→ Nat's Blog: https://www.nateliason.com/

→ Nat's Instagram: https://www.instagram.com/nat_eliason/

→ Nat's Twitter: https://twitter.com/nateliason

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Scott Young, best-selling author of Ultralearning, joins us to discuss his newest book: Get Better at Anything: 12 Maxims for Mastery.

This conversation covers:

00:00:00 - The Importance of Having a Mental Model of Learning

00:10:26 - Building Confidence and Motivation

00:15:35 - The Mind as a Muscle

00:18:36 - Strengthening Specific Mental Skills

00:21:38 - The Skill of Focus and Concentration

00:26:04 - Maximizing the Longevity of a Learning Project

00:31:23 - The Role of Copying in Learning and Problem-Solving

00:35:26 - Cognitive Load Theory and Problem Solving

00:40:34 - Extracting Useful Advice from Experts

00:46:44 - The Divide Between Academia and Self-Help

00:52:24 - The Complexity of Learning to Read

00:57:31 - The Impact of Age on Learning

00:59:05 - A Checklist for Learning Projects

Learn More About Scott:

→ Scott's Blog: https://www.scotthyoung.com/

→ Scott's New Book: https://www.amazon.com/Get-Better-Anything-Maxims-Mastery-ebook/dp/B0CF2CWTY7/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Jeff Lerner is the founder of ENTRE, one of the fastest-growing education companies in the world with over 250,000 students. During the great recession, Jeff transitioned from a broke jazz musician to an 8-figure entrepreneur with two appearances on the Inc. 5000 list.

Jeff shares his tips for succeeding as an entrepreneur in his book, Unlock Your Potential: The Ultimate Guide for Creating Your Dream Life in the Modern World.

This conversation covers:

00:02:48 - Overcoming Debt and Starting in Internet Marketing

00:03:29 - Becoming an Affiliate Marketer

00:08:18 - The Intersection of Therapy and Business Growth

00:13:55 - From Almost Homeless Jazz Musician to Entrepreneur

00:17:14 - The Intense Focus of Musicians

00:27:34 - The Importance of Human Relationships in Business

00:37:48 - The Concept of Valuepreneurship

00:46:57 - The Chain of Fear

00:49:38 - Visionary Men and Ambitious Projects

00:51:50 - The Fallacy of Selflessness and Maslow's Hierarchy

Connect with Jeff Lerner:

→ ENTRE: https://www.entreinstitute.com/

→ Jeff's YouTube: https://www.youtube.com/@JeffLernerofficial

→ Jeff's Instagram: https://www.instagram.com/jefflernerofficial/

→ Jeff's Book: https://www.amazon.com/Unlock-Your-Potential-Ultimate-Creating/dp/163774174X

Support The Louis and Kyle Show:

If you enjoyed this episode, please share it with a friend or leave a review.

→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834

→ Drop us an email: [email protected]

→ Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA

Follow The Show on Social Media:

→ Twitter: https://twitter.com/LouisKyleShow

→ Instagram: https://www.instagram.com/louiskyleshow/

→ LinkedIn: https://www.linkedin.com/company/65567567/

Connect with Louis and Kyle:

→ Read Louis' Newsletter: https://louisshulman.substack.com/

→ Louis' Twitter: https://twitter.com/LouisShulman

→ Kyle’s Twitter: https://twitter.com/_kylebishop

→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/

→ Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Matt McLean is the Founder Uncle Matt's Organic, America's original family-owned organic orange juice company. They produce organic juices and probiotic popsicles and all of their products are certified glyphosate residue free by The Detox Project.

This conversation covers:

00:05:13 - The Challenges of Organic Farming

00:07:50 - The Origins of Uncle Matt’s Orange Juice

00:15:46 - The Benefits of Organic Farming

00:18:32 - Overcoming Business Plateaus

00:29:16 - Boosting The Immune System with Probiotics, Turmeric, and Ginger

00:32:09 - Staying True to Your Mission Statement

00:34:46 - Transitioning to Regenerative Agriculture

00:37:34 - The Importance of An Organic Certification

00:40:10 - The Benefits of Citrus Fiber

Connect with Matt McLean:

→ LinkedIn: https://www.linkedin.com/in/matt-mclean-5507733/

Learn More About Uncle Matt's:

→ Website: https://shop.unclematts.com/collections/uncle-matts-orange-juice

Support The Louis and Kyle Show:

If you enjoyed this episode, please share it with a friend or leave a review.

→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834

→ Drop us an email: [email protected]

→ Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA

Follow The Show on Social Media:

→ Twitter: https://twitter.com/LouisKyleShow

→ Instagram: https://www.instagram.com/louiskyleshow/

→ LinkedIn: https://www.linkedin.com/company/65567567/

Connect with Louis and Kyle:

→ Read Louis' Newsletter: https://louisshulman.substack.com/

→ Louis' Twitter: https://twitter.com/LouisShulman

→ Kyle’s Twitter: https://twitter.com/_kylebishop

→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/

→ Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Jens Lennartsson is a former journalist and photographer turned newsletter expert.

He once sent out 400 miniature action figures of himself to potential clients around the world. Now, he runs all of his businesses from a tiny home outside of Gothenburg, Sweden that he built by himself.

This conversation covers:

00:00:00 - The Importance of Aligning Your Content with Your Audience

00:04:35 - Growing and Monetizing Your Newsletter

00:09:21 - Starting a Newsletter Agency

00:19:06 - Lessons from a Failed Viral Marketing Stunt

00:28:08 - Standing Out in Your Niche

00:41:44 - Building a Tiny House on a Farm Outside of Gothenburg, Sweden

Connect with Jens:

→ Instagram: https://www.instagram.com/jenslennartsson/?hl=en

→ Twitter: https://x.com/jenslennartsson

→ LinkedIn: https://www.linkedin.com/in/jens-lennartsson/

→ YouTube: https://www.youtube.com/@jenslennartsson/videos

→ Medium: https://medium.com/@jenslennartsson

→ Jens' Website: https://www.jenslennartsson.com/

Help The Louis and Kyle Show:

→ If you enjoyed this episode, please share it with a friend or leave a review!

→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834

→ Drop us an email: [email protected]

→ Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA

Follow The Show on Social Media:

→ Twitter: https://twitter.com/LouisKyleShow

→ Instagram: https://www.instagram.com/louiskyleshow/

→ LinkedIn: https://www.linkedin.com/company/65567567/

Connect with Louis and Kyle:

→ Read Louis' Newsletter: https://louisshulman.substack.com/

→ Louis' Twitter: https://twitter.com/LouisShulman

→ Kyle’s Twitter: https://twitter.com/_kylebishop

→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/

→ Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Joe Zappa is the founder and CEO of Sharp Pen Media. Sharp Pen Media offers C-level marketing strategy, content, and PR for adtech and martech companies. In addition, Joe earned a PhD in Comparative Literature from Cornell University.

In this episode, we discuss:

00:04:41 - Transitioning from Freelancer to Entrepreneur

00:09:25 - The Complexities of Scaling a Service Business

00:11:57 - Building Relationships with Clients

00:16:59 - Building Credibility in B2B Tech

00:19:31 - Importance of Brand Marketing in High Consideration SaaS

00:24:59 - The Future of Freelance Writing

00:27:39 - Pricing Strategies

00:33:02 - The Impact of Having a Following for B2B marketing

00:35:32 - Hiring a Project Manager

Connect with Joe:

* LinkedIn: https://www.linkedin.com/in/joe-zappa-6229a4a8/

Check out Sharp Pen Media

* Website: https://www.sharppenmedia.com/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Matheus is the Co-founder and CEO of Tint, an insurance startup on a mission to empower any company to embed insurance into its product.

Tint is a Y Combinator-backed startup that provides a no-code platform, compliance services, and capital/capacity for innovative insurance solutions.

Previously, Matheus held senior leadership roles at Turo, studied at Harvard Business School, and participated in Y Combinator.

In this episode, we discuss:

🚀 Matheus's experience with Y Combinator (YC)

💡 The opportunity in embedded insurance

🏠 The benefits and challenges of remote work

🛡️ Creating Embedded Protection Products

🔭 Taking a long-term vision when approaching entrepreneurship

🎢 The ups and downs of the entrepreneurial journey

🌟 Much more

Chapters:

00:05:59 - The Benefits of Y Combinator

00:11:39 - The Difference between Insurance and Assurance

00:15:24 - Embedding Insurance into Business Models

00:19:03 - Motivating and Training Talent

00:21:07 - The Benefits of Remote Work

00:23:01 - The Value of Business School

00:24:53 - The Most Fun Part of Business

00:26:42 - Lessons from Scaling a Team

00:28:31 - Other Exciting Opportunities

Connect with Matheus:

* LinkedIn: linkedin.com/in/mriolfi/

* Twitter: twitter.com/mriolfi

Check out Tint

* Website: tint.ai

* Twitter: twitter.com/heytint

* LinkedIn: linkedin.com/company/heytint

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com