Marketplace

The origin story of “too big to fail”


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The phrase “too big to fail” conjures images of the 2007-08 financial crisis. But the notion that the collapse of certain financial institutions could torpedo the larger economy goes back much further. On today’s show, we’ll trace the roots and evolution of “too big to fail.” Plus: earnings reports from TBTF banks, new car prices and the rebranding of milk.

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