In this episode of The Orlagh Claire Podcast, I sat down to chat with Sangeeta Waldron, author of Corporate Social Responsibility (CSR) is Not Public Relations (PR).
As CSR comes more and more to the forefront of business policies, ethics and ways of working, we discussed how businesses should incorporate these policies because they want to and not because they feel this will return them great PR coverage.
We discuss different examples such as L'Oreal and The Body Shop, about recent documentaries and leaders that are bringing discussions to the public, encouraging the conversations around climate change, diversity and equality.
Investing in CSR and ESG (Economic and Social Governance) is becoming popular among the big corporations, but be wary of those that are doing it for the good of the company, the good of their image or for the good of the world.
CSR is Not PR is available to buy now from all major retailers, and you can stay up to date with Sangeeta on Twitter and LinkedIn.
For more information about Orlagh Claire, visit www.orlaghclaire.com or send me a tweet @orlaghshankspr.