What does tourism actually do for the people who live in Orlando?
In this episode of Orlando Real, Ken sits down with the President & CEO of Visit Orlando Cassandra Matej to go behind the scenes of one of the most visited destinations in the world and break down the massive impact tourism has on Central Florida.
Ken and Cassandra talk about Orlando's 76.7 million annual visitors, the $98.7 billion economic impact of tourism, how visitor spending helps fund infrastructure and public services, and why Orlando continues to compete with destinations around the world.
We also dive into the future of Orlando tourism, Disney, Universal, SeaWorld, the Orange County Convention Center, how we brought in Michelin Guide restaurants, local businesses, Magical Dining, transportation and what it will take for Orlando to reach 80 million visitors.
Whether you live in Orlando, own a Central Florida business or just love seeing what's next for the city, this conversation gives you a completely different perspective on the tourism industry driving the region.
Casandra Matej is president and CEO of Visit Orlando, the official marketing organization for America’s most visited destination and Theme Park Capital of the World. She leads the branding, marketing and selling of the destination on a global scale, representing 1,600 member companies across Orlando’s tourism landscape. Learn more at https://www.visitorlando.org/ This episode is brought to you by The Pozek Group. Thinking of selling or buying a home anywhere in Greater Orlando? We’d love to help! Reach out at https://pozek.com/youtube or email [email protected] to get started.