A couple of years ago, Freakonomics discussed research that show zero to negative correlation between advertising and market effects. Apparently, marketers have been wasting all this money for nothing. During this episode, Rachel and Shann discuss the merits of the findings, and whether it approached the question in a way that does (or does not) capture the value of advertising for brands.

Between the loud voices of our industry and the stress of being judged for what you say, finding your voice on public forums can be intimidating for younger marketers. We're joined by John Lyons, Business Director at Gasp! to discuss how new voices can emerge, whether it be on their own or the support of more seasoned marketers.

We often talk about strategy and creative, yet client services are often the ones running the show and taking the top leadership position. To discuss what it takes to be an account leader, and whether it's right for them to take those business leadership roles, we are joined by Marina Biglione, Managing Director at Ogilvy NY.

As talent ebbs and flows in incestuous fashion between agencies that are increasingly large in size and geographic footprint, establishing an agency culture seems like a rare oddity. How are agency cultures established, and how can they be built in this day and age?

The debate over acquisition vs loyalty has rocked the marketing industry over the past 10 years. While loyalty is everywhere, how it is managed has raised a lot of question. But as we see the rise of digital ecosystems, are the rules changing?

For a while, subscription models were all the rage. Now, ad-supported is making a comeback. Is one better than the other, and what considerations should businesses take before going for one or the other (or, both)?

Generative AI is this year's buzzword. But unlike those who preceded it, the applications are wide and many, capturing a lot of people's imagination. This week, we discuss how the technology might change the way we work and do business in the world of advertising.

Advertising is increasingly a young person's game. Are the hardships of parenting one of the reasons why? And could advertising agencies approach this differently? Rachel and Shann share their thoughts as two new parents facing the reality of mother and fatherhood.

Bud Light experienced pretty severe backlash after putting the face of influencer Dylan Mulvaney on its cans (and on TikTok). As the brand tried to explore its new identity away from what it called "fratty humor", did they make a strategic mistake or were they just not prepared enough for what happened afterwards?

Snake oil salesmen, grifters, poseurs... There doesn't seem to be a shortage of people abusing our aspiration for what's shiny and new and our disdain for what's established ("everything has changed! Listen to my miracle solution!"). Is that really an issue in marketing, and are we, as a profession, more prone to it?