The Owner’s Guide: Strategies to Successfully Start and Grow a Business

The Owner’s Guide: Strategies to Successfully Start and Grow a Business

By The Owner’s GuideBusinessEntrepreneurshipManagement
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The Owner’s Guide: Strategies to Successfully Start and Grow a Business episodes

  • Sparks Fly
    Is the daily grind getting you down? We all need something to motivate us to keep moving forward with our business. For entrepreneurs that are still thinking about jumping into the pool, you might need the “Spark” to get going. We have a fun conversation that should help you find that inner voice that will light that fire.
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    35 min
  • Retarget the Target
    One of our favorite guests, Mike Sklut from the Digital Sales Division of Fox, joins us again to bounce around ideas on how to best spend your online marketing dollars. There are so many ways businesses can spend their marketing dollars online, but which is right for you. The answer is … I wish there was only 1 answer, but we go through some very viable choices and hopefully will help you avoid some common mistakes.
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    45 min
  • Be the Leader Your Company Needs
    Do you believe that you are a born leader? There may be certain traits that you’ve always had that make you a good leader, but that’s usually not enough to be the best leader for your company. So many aspects go into working with the different people and departments within your company to reach your goals. We interview Alexis Monville who hosts Le Podcast on Emerging Leadership. We pick his brain on what he’s learned from his guests and his own self-exploration on how to become the leader your staff needs.
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    40 min
  • Hit the Target
    Technology has improved so much over the past few years with regards to targeting a specific audience for your TV commercials. For many companies, TV didn’t make financial sense in the past, because companies felt like they were spending too much on reaching people that weren’t necessarily their audience. This has all changed and our interview with Mike Sklut, the Digital Sales Manager at KTVU will open up your eyes to how specific of an audience you can reach. Say goodbye to wasted TV spending!
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    33 min
  • Location, Location, Location
    Finding the right spot to locate your company is very important to your success. Whether you have a retail location, need manufacturing space, or just offices, finding the right space is a crucial decision. We interview Michael Santillan, a real estate expert that focuses on commercial properties to help navigate us through the many decisions needed to pick the right space to create the right vibe for your employees and customers.
    Link to Mike: https://www.interosfeastbay.com/team/Michael-Santillan/YQqt3EFsB9ZHmaqxY/
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    32 min
  • Location, Location, Location

    Finding the right spot to locate your company is very important to your success. Whether you have a retail location, need manufacturing space, or just offices, finding the right space is a crucial decision. We interview Michael Santillan, a real estate expert that focuses on commercial properties to help navigate us through the many decisions needed to pick the right space to create the right vibe for your employees and customers.

    Link to Mike:  https://www.interosfeastbay.com/team/Michael-Santillan/YQqt3EFsB9ZHmaqxY/

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    31 min
  • The Greatest Asset of Your Company is its People
    Every team member needs to feel included and supported to create a healthy and productive environment for your company. It sounds simple, but in today’s culture, there are many challenges. In this episode, we interview Larry Martinez, PhD and Associate Chair in the Department of Psychology at Portland State University to explore “Inclusion”. We also dive into the interesting topic of “Alliedship”, which is becoming a hot topic for business owners.
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    37 min
  • Pursuit of Happiness
    Money makes most people happy, especially when it comes to running a business, but there are so many things to consider when dealing with company finances. Do I have enough money to start a company? How long can I last if sales are slow? Where do I go for a loan? All of these questions are discussed and more with our guest, Rita Williams Green, professor at Memphis State University and owner of Green Adult Educational Services. www.gradesllc.com Join us for some great insight in evaluating the finances of your company.
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    43 min
  • Rocky Communication II
    We get to continue the conversation with Dr. Laila Ansari about the challenges of being a champ at communicating. Let’s face it, the way you communicate to employees, vendors, and customers will be different. Add the different ways you will communicate like verbally, emails, texts, or video meetings and the puzzle gets tougher than catching a wild chicken. Learn from a Doctor who has helped many patients understand the nuances of better communication with all your different audiences.
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    28 min
  • Rocky Communication I
    One of the toughest things to do well as a business owner is to be an effective communicator to every type of audience. Luckily, we are joined by Dr. Laila Ansari to discuss the many ways to tackle the challenge of being heard and understood. Like Rocky, it’s not always a natural gift, and it takes a lot of hard work to be a champion at good communication.
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    31 min

About The Owner’s Guide: Strategies to Successfully Start and Grow a Business

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The Owner’s Guide is your go-to manual for navigating the ups and downs of entrepreneurship. Forget the glossy brochures filled with idealized success stories. Here, we dive into the gritty…