The Owner’s Guide: Strategies to Successfully Start and Grow a Business

The Owner’s Guide: Strategies to Successfully Start and Grow a Business

By The Owner’s GuideBusinessEntrepreneurshipManagement
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The Owner’s Guide: Strategies to Successfully Start and Grow a Business episodes

  • The Customer is Always Right?
    We've all heard the adage that the customer is always right, but we all know that is untrue. The truth is that they are the customer and each customer is so important to the success of your business. Keeping your customer service high can mean getting more repeats and referrals, but how do you do it? This show goes into the importance of keeping your customers happy and some tips to keep them coming back for more.
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    33 min
  • Give Me 5...Stars
    Everybody wants 5 Stars today, but why? This show deals with the importance of getting good reviews and how to handle the occasional bad one. Wanting a 5 Star review seems logical, but how do you go about getting your customers to give you that review and where will your stars be seen? All of these topics and more will be discussed along with an occasional bashing of fake reviews. 
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    38 min
  • Radio Can’t be Killed
    The running joke for years is that radio is supposed to be replaced by TV or Cable or Satellite. Well, radio is still a great way to advertise your business, whether you are just getting off the ground or wanting to advertise nationwide. We interview Nikki Gelardi, who has been in the radio business in many roles, to chop it up and discuss many topics from how do you buy radio spots, who can create my commercials, how do I know where to advertise, and much more. Come in and listen to 3 radio people talk shop and help you figure out whether radio ads are right for your company. Maybe now or maybe later.
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    30 min
  • If Stress Can Kill, I Want to Live
    Running a company can be very stressful if you let it. We interview Dr. Laila Ansari, a licensed clinical psychologist with over 12 years of experience, to discuss many ways to deal with the stress that goes along with being an owner of a company. Not only do you need to take care of your own mental well-being, you also have to think about the mental state of your staff to create the most enjoyable and productive work environment for your company. Come lay down on the couch with us as we dive into some great suggestions to make your work life HAPPY.
    Show Links:
    www.samhsa.gov
    adaa.org
    https://www.ncbi.nlm.nih.gov/
    www.psychologytoday.com
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    37 min
  • Walking a Tightrope
    Finding the right balance of putting in the hours for your company while spending quality time with your partner and family is tougher than walking on a tightrope. Everyone intends to be a good family person while running a company, but that is easier said than done. This episode focuses on some different techniques of what works and things to avoid, both at work and at home if you want to keep that “Happy Harmony”.
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    38 min
  • Plan to Make a Plan
    Business plans may not sound fun, but this episode might change your mind. What is “Little Billy” thinking about when creating his business plan? Well, he may not be headed in the right direction, but we will help steer you. This doesn’t have to be stressful, but making a plan should give you confidence on the key parts of the business that you should have a good handle on. With that vision, you stand a much better chance of reaching your goals.
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    34 min
  • If you can Dream It, You can Do It, But Should You?
    Who the heck are Russ Catanach and Greg Louie and why should I get business advice from these guys? Learn more about their backgrounds and the many different types of businesses that they have started and been involved in growing. One of the first topics for any business is understanding what motivates you. The question is, do you have the right motivation to give yourself a fighting chance to start a business? These questions will be dealt with in this week’s conversation.
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    38 min
  • If You Think Science is Hard, Start Building your Website

    We all know that websites are a necessity for businesses today, but there are so many options of how I build it or should I have someone build it for me. What platform is a good option for my needs? Are you going to charge for product or just want a cool site that will attract new customers? And now the big question, will anyone find my site? These are just some of the questions that will be dealt with to help make some lasting decisions for your online success.

    30 min
  • The Color of Money

    Can the color of your brand make you more money? Of course! Colors can make your customers feel how you want them to feel. Let’s explore what colors will work with your company. Take the time to understand the tricks of the marketing trade to evoke the right emotions. Then, where are you going to use your colors? Your logo will be the key recipient of your new company color scheme. Logo creation is not easy, but we have some advice. We’ll jump into both of these key decisions to catch your customer’s eyes..

    32 min
  • The Better Mousetrap

    Do you have a good enough idea to risk starting a company? Let’s start thinking about your ideas and analyze whether this is a viable service or product to jump into the business world with. Get some ideas on testing and getting feedback on your concept. Are you the first to market or just better than the competition? Let’s dive into the many aspects of your idea that can make your company stand out. Do you have enough time to actually start a company and keep all the plates spinning?

    29 min

About The Owner’s Guide: Strategies to Successfully Start and Grow a Business

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The Owner’s Guide is your go-to manual for navigating the ups and downs of entrepreneurship. Forget the glossy brochures filled with idealized success stories. Here, we dive into the gritty…