It seems like everyone is talking about money--the money made in college sports in general, and the money that may be lost as a result of this pandemic. With fall football being cancelled in both the Big Ten and the Pac-12, I reached out to Patrick Crakes, currently of Crakes Media Co, and a former Senior Vice President of FOX Sports Media Group who oversaw Programming, Research and Content Strategy. I asked him to comment about the current state of finances of college sports media, and which of the two conferences- the Big Ten and the Pac 12, were likely to see some form of media revenue reductions from their distribution partners, advertisers and contractual obligations.

If you're interested in who's getting paid and who's not (and how that decision gets made), this is the podcast for you. I also covered this conversation for Forbes.com this week.