Join Caleb Roth, founder of Stain & Seal Supply, for a faith-based approach to building lasting customer relationships in the wood care industry. Drawing from the timeless wisdom of Jesus's Parable of the Sower (Luke 8:5-8), Caleb reveals how this 2,000-year-old teaching provides a powerful framework for understanding leads, nurturing prospects, and building a thriving business through persistent, faithful follow-up.
In this inspiring episode, Caleb shares personal stories from his decades in the wood staining business, showing how the principles of sowing, tending, and harvesting apply directly to sales success. Whether you're a contractor struggling with lead conversion, a business owner looking to improve customer retention, or an entrepreneur seeking biblical principles for business growth, this episode offers practical wisdom grounded in scripture.
Key Topics Covered:

The four types of "ground" in your customer base
Why most sales efforts fail (and how to change that)
The power of persistent, faithful follow-up
Turning rocky ground into fertile soil
Building relationships that yield "hundredfold" returns
Biblical principles for ethical business practices
Creating systems for long-term customer cultivation

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