Stain & Seal Experts Podcast
Business Update with Joe Everest
STAIN & SEAL SUPPLY
The Family Business

20+ premium colors with 4.5-5.0 star ratings
Stain & Seal Experts University growing on YouTube/social
Direct-to-consumer focus with educational content

EXPERT PROFESSIONAL WOOD CARE
Commercial Division

B2B sales to contractors through retailers/distributors
3-5 year durability with lifetime warranty
Growing contractor loyalty and professional partnerships

GOPHERWOOD MANUFACTURING
Factory-Finished Solutions

Six-sided kiln-dried lumber with factory stain application
Eliminates on-site labor, ensures uniform finish
Targeting high-end contractors and developers

KEY SYNERGIES

Shared manufacturing and supply chain
Cross-business customer referrals
Unified wood care expertise across divisions

CONTACT

Website: stainandsealsupply.com | (615) 785-1861
Social: @stainsealexperts
Education: Stain & Seal Experts University

#StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal

Episode Description
Join Caleb Roth, founder of Restorative Industries, as he breaks down the mystery behind airless sprayer tip numbers and shares his go-to tips for different staining projects. Originally shared in the Stain & Seal Experts University Facebook group, this episode transforms a popular video into an in-depth guide that will revolutionize how you approach spray application.
Whether you're struggling with uneven coverage, dealing with overspray issues, or simply trying to figure out which tip to use for your next fence project, this episode delivers the insider knowledge that separates amateur work from professional results. Caleb reveals his preferred tip selections for every type of wood staining project, from delicate deck work to large-scale agricultural fencing.
Key Topics Covered:

Complete breakdown of airless sprayer tip numbering systems
How tip selection affects coverage, finish quality, and efficiency
Caleb's preferred tips for fence staining, deck work, and siding projects
Common tip selection mistakes that cost time and money
When to use different spray patterns and angles
Troubleshooting spray issues through proper tip selection
Professional techniques for achieving consistent coverage
Equipment recommendations for serious contractors

Resources Mentioned
🎓 Stain & Seal University

Facebook Group: Stain & Seal University
YouTube channel: @stainsealexperts
Video demonstrations of tip selection techniques

🛒 Professional Equipment & Supplies

Website: stainandsealsupply.com
Phone: (615) 785-1861
Location: 346 Old Liberty Rd, Alexandria, TN 37012

#StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal

Join Caleb Roth, founder of Stain & Seal Supply, as he walks you through the complete process of producing a professional fence staining job from start to finish. This comprehensive guide covers everything from initial customer contact and site assessment to final cleanup and follow-up, ensuring you deliver results that build your reputation and grow your business.
Whether you're a seasoned contractor looking to refine your process or a newcomer to the fence staining industry, this episode provides the step-by-step blueprint for consistent, profitable results. Caleb shares insider secrets from decades in the business, revealing the systems and techniques that separate amateur work from professional-grade results.

#StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal

Join Caleb Roth, founder of Stain & Seal Supply, for a faith-based approach to building lasting customer relationships in the wood care industry. Drawing from the timeless wisdom of Jesus's Parable of the Sower (Luke 8:5-8), Caleb reveals how this 2,000-year-old teaching provides a powerful framework for understanding leads, nurturing prospects, and building a thriving business through persistent, faithful follow-up.
In this inspiring episode, Caleb shares personal stories from his decades in the wood staining business, showing how the principles of sowing, tending, and harvesting apply directly to sales success. Whether you're a contractor struggling with lead conversion, a business owner looking to improve customer retention, or an entrepreneur seeking biblical principles for business growth, this episode offers practical wisdom grounded in scripture.
Key Topics Covered:

The four types of "ground" in your customer base
Why most sales efforts fail (and how to change that)
The power of persistent, faithful follow-up
Turning rocky ground into fertile soil
Building relationships that yield "hundredfold" returns
Biblical principles for ethical business practices
Creating systems for long-term customer cultivation

#StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal

Join Caleb Roth, wood care expert and founder of Stain & Seal Supply, as he breaks down the essential techniques for staining plank and 4-rail agricultural fencing. Whether you're a contractor looking to expand your services or a property owner tackling your first ag fence project, this episode delivers the insider knowledge you need for professional results that last.
In this comprehensive guide, Caleb shares his proven methods for handling large-scale agricultural fencing projects, from material selection to application techniques that ensure maximum penetration and protection. Discover why agricultural fencing requires different approaches than residential deck and fence staining, and learn the specific products and techniques that deliver superior results on these challenging projects.

#StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal

In this episode of the Stain & Seal Experts Podcast, host Caleb Roth explains the science behind capillary action and how it revolutionizes wood staining results. Discover why professional-grade penetrating oil-based stains like EXPERT Stain & Seal outperform big-box alternatives and learn proven sales techniques to educate customers and close more deals.
What You'll Learn:

Wood Stain Science: How capillary action creates self-leveling effects in professional wood stains
Penetrating vs. Film-Forming: Why oil-based penetrating stains work with wood fiber structure
Sales Techniques: Science-based approaches to overcome price objections and educate customers
Application Methods: Field techniques that maximize capillary response for professional results
Competitive Advantage: How understanding stain science differentiates your contracting business

Key Topics Covered:

Capillary Action Fundamentals

Wood fiber structure and microscopic pathways
Surface tension and viscosity in wood stain formulation
Temperature and humidity effects on stain penetration

EXPERT Stain & Seal Advantages

Engineered viscosity for optimal capillary response
Ultra-low VOC formulation that maintains performance
Consistent particle size for even stain distribution

Professional Sales Strategies

Educational sales approach using wood science
Handling price objections with technical knowledge
Demonstration techniques that close deals

Application Best Practices

Wood preparation for maximum penetration
Environmental conditions for optimal results
Back-brushing techniques and quality control

Staining University Training
Free Download: Capillary Action Sales Guide
Contractor Support: (615) 785-1861

#StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal

If you're in the staining business — or thinking about jumping in — this episode could save you years of trial and error.

Caleb Roth walks through exactly what a profitable stain and seal business looks like at every stage: from a solo operator to a multi-crew, multi-million dollar operation. Whether you’re just starting with one truck or managing six, you’ll learn how to structure your team, manage margins, and grow with discipline.

This is the real-world blueprint Stain & Seal Experts uses — and now it’s yours.

The 3 stages of building a profitable stain business

How to hit 50–60% gross and 25–30% net margins

Where most contractors lose money (and how to fix it)

What to systematize at each level

When to hire, scale, and expand

How Stain & Seal Experts franchises are structured for growth

📦 EXPERT Stain & Seal Products

📚 [Stain & Seal Supply- https://www.stainandsealsupply.com

🧠 Franchise Info & Opportunities

🛠️ Get Tools & Systems

“The most profitable stain businesses keep gross profit between 50–60% and aim for 25–30% net profit. That only happens when you're disciplined about pricing, smart with labor, and serious about customer experience. Scale is good — but margin is king.”

#StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal

Show Notes:
In this episode, Caleb from Stain & Seal Experts dives into the importance of understanding profit margins in the staining business. He addresses the debate around achieving a 50% gross profit margin and provides context for contractors of all sizes. Caleb shares personal experiences, including how transitioning from fencing to staining helped him scale his business and achieve financial stability. Whether you’re a solo operator or managing a growing team, this episode will help you understand how profit margins impact scalability, employee compensation, branding, and overall business success.

Key Takeaways:

• Why a 50% gross margin is critical for scaling businesses.
• How smaller, owner-operated businesses can succeed with lower margins.
• Strategies for raising margins to grow and sustain a larger team.
• The balance between gross and net profit and why net profit matters most.
• Insights into running virtual and in-person Staining University events.

Keywords and Hashtags:

• Keywords: profit margins, scaling business, staining contractors, business growth, gross vs. net profit, Stain & Seal Experts
• Hashtags: #StainingBusiness #ProfitMargins #ScalingYourBusiness #GrossProfit #NetProfit #StainAndSealExperts

Description:
Join Caleb from Stain & Seal Experts as he unpacks the role of profit margins in the staining business. Learn why a 50% gross margin is critical for growth, how to make the leap to higher margins, and why net profit is the most powerful metric for success. Whether you're working solo or managing a team, this episode is packed with actionable advice and relatable stories to help you navigate your business journey.

#StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal

In this episode of the Stain & Seal Experts Podcast, we’re thrilled to feature a conversation with Dan Wheeler, host of The Fence Industry Podcast. Together, we dive into the nuances of painting and staining ornamental, agricultural, and equine fencing.

From the challenges of preserving these specialized structures to the techniques and products that yield the best results, this episode is packed with expert advice. Whether you’re a contractor, farmer, or rancher, you’ll gain valuable insights into enhancing the durability and appearance of your fences while maintaining the aesthetic charm of your property.

Tune in for actionable tips, industry knowledge, and some great stories from the field!

• Introduction: Collaboration between Stain & Seal Experts and The Fence Industry Podcast
• Topics Covered:
  • Unique considerations for staining farm, ag, and equine fencing
  • Importance of proper prep work and product selection
  • Weather, wear, and how to handle the elements
  • Tips for maintaining fences on farms and ranches
  • Common mistakes to avoid in staining and painting
• Special Highlights:
  • Dan Wheeler’s experience in the fencing industry
  • Real-life examples of successful farm fence restorations
  • Product recommendations for long-lasting results
• Closing Thoughts: The role of expert staining in preserving investments and adding value to rural properties

#FenceMaintenance #FarmFencing #EquineFencing #StainAndSealExperts #FenceIndustryPodcast #WoodCare #StainingTips #FenceRestoration #AgFencing #OrnamentalFencing

#StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal

Mill glaze has long been a debated topic in the wood care industry. In this episode of the Stain & Seal Experts Podcast, we explore what mill glaze is, whether it actually exists, and how it impacts stain and sealer performance. Drawing on research from the U.S. Forest Products Laboratory and practical industry insights, we’ll guide you through the best practices for overcoming challenges attributed to mill glaze. Learn how to prepare wood surfaces, ensure optimal stain penetration, and deliver professional-grade results every time.

Research Highlights

U.S. Forest Products Laboratory:

• Their studies suggest that mill glaze is less about heat-sealed resins and more about surface texture and preparation. Simply put, sanding and proper cleaning are more critical than combating a mythical glaze. (Source)

Keywords:
Mill glaze, wood finishing, wood staining, surface preparation, stain adhesion, U.S. Forest Products Laboratory, oil-based stains, professional wood care, wood restoration, sanding, cleaning wood

Hashtags:

#MillGlaze #WoodCare #StainAndSealExperts #ProfessionalWoodCare #SurfacePreparation #WoodStaining #WoodFinishing #WoodRestoration

#StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal