Trust isn't something you can script. But it is something you can build — deliberately, consistently, and at every single touchpoint.
In this episode, Josh DeVries sits down with Dr. Mark Costes, founder of the Dental Success Institute, co-founder and CEO of the Dental Success Network, and host of the Dentalpreneur Podcast. With 16 practices built or acquired across California and Arizona, an international keynote career spanning 80 cities a year, and a nonprofit — Smile Outreach International — delivering an estimated $2 million in charitable dentistry across seven countries this year, Mark brings hard-won perspective on what it actually takes to build a practice that thrives.
Why the best clinicians aren't always the most successful practice owners — and what the missing skill actually is
The patient touchpoint framework: 8–10 intentional moments that define how patients feel about your practice
How to train your team to build trust consistently — even when you're not in the room
The attrition problem: why tracking new patients without tracking lapsed ones is leaving money and relationships on the table
How to reactivate patients who haven't gone anywhere — they've just been forgottenIf you're a practice owner, office manager, or clinician who knows the clinical side is solid but something in the patient experience isn't landing, this episode gives you the language, the framework, and the mindset shift to fix it.
Connect with Dr. Mark Costes:
Website (Dental Success Institute): https://www.truedentalsuccess.com
Dentalpreneur Podcast on YouTube: https://www.youtube.com/@markcostes/podcasts
Dr. Mark Costes on YouTube: https://www.youtube.com/@markcostes
Dental Success Network: https://dentalsuccessnetwork.com
Book – Pillars of Dental Success: Available on Amazon and Indigo
LinkedIn: https://www.linkedin.com/in/mark-costes-dds/
Instagram & TikTok: Search Dr. Mark Costes
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